I caught about an hour of the broadcast this morning, 6:15 to about 7:10. Dale and Jeff mostly discussing the format change and what to expect from the all new “Newsradio 1030”. Dale felt that Mason County needed a news station that can provide current and up to date information to the listeners. He furthered his discussion to make the change stating that with the internet, satellite and ipod type devices, consumers can customize the music that they want to hear. Adding to the Mason County Daily News website as well as the printed MCDN paper, an all news station was a logical change for them to make to bring Olympic Broadcast and Media full circle.
In my opinion, what he overlooked is the typical Mason County resident doesn’t include a techno savvy consumer who uses Ipads, Iphones, Ipods and satellite radio. While there is a sector of the listening market that does draw music from sources that he suggested, I would think there is a healthy amount of the population that is of an older generation that doesn’t use these new gadgets.
Shelton is a small market and should be broadcasting as such. I draw local news, local (high school) sporting events, local interest programming and local talent from KMAS. If I want current and up to date news, the big boys in Seattle boom their signal out to Mason County for all to hear.
Seems the local radio station is no more. They will run a local morning show highlighting local events and discussion before switching to Washington DC for a nationally syndicated show. Even the local news is canned, generated down in the southern states.
KMAS had a good thing going before being bought by Olympic Broadcast and Media. A morning show filled with music, news, local discussion and entertainment. Various local talent and shows during the balance of the broadcast hours. A change in music format soon followed, which I personally didn’t care to see happen. Now a Newsradio format.
In my opinion, Newradio is not what Shelton needs. A huge loss to see the local talent let go, the music disappearing and regional formatting changed to a national news broadcast. Realizing I am just a RadioDope, don’t know nothin’ about nothin’, but I know what I like and what I don’t. Changing a multi -genre music, local entertainment, local information AM radio into a news radio in a small community just doesn’t seem to work for a listener like myself.
The Voice of Mason County has been silenced. We now have the Voice of the Nation booming out over the 1030 and 104.1 airwaves.