Yeah, Apparently its going to be known as 957 The Wolf.
KMAX sent an e-mail on Wednesday, February 28, 2007 to a fan subscriber list announcing that "Max FM" was ending and a new format would begin on Thursday, March 1, 2007 at 7:50am. The new format will be "fun, energetic, Bay Area focused and unlike any other station in the area."
The music stopped at noon on February 28, 2007 and was replaced with a computer voice countdown indicating a new format would occur in "18 hours, 2 minutes, 42 seconds and counting..." and that occassionally directed listeners to call numbers such as 415-777-7100 (SF Chronicle Metro Desk) or 415-954-7926 (ABC-7 TV Station) for more information.
As of 2:30pm, the KMAX website was down and in its place the following announcement:
Today is both a sad and exciting day here at 95.7 MAX FM. On one hand, we, like you, are saddened to see Max go away. We had a good run in the Bay area and truly enjoyed interacting with you, our Max fans. But, as a wise philosopher once said, all good things must come to an end.
And that leads me to the exciting news. We are preparing a brand new radio station that we believe you will like even more than Max. As a loyal Max fan you are among the first to hear about this station. While we can't tell you the name yet, this new station will be fun, energetic, Bay Area focused and unlike any other station in the area. We will debut this new radio station at 7:50 Thursaday morning.... and we sincerely hope you join us for the ride.''
-- Website and Wikipedia--
http://www.957thewolf.com is registered to Entercom. and the website has a huge Paw Scratch on it.
I have the stunt and flip at the ready for 7:50am tomorrow.. So if you want a copy of the stunting and 7:50 flip let me know and I'll put it in a .zip file for ya.
http://stream4.koit.net/listen.pls <-- Listen link for KMAX-FM