Crafty perhaps, but economically this has got to be a huge failure on First's part. Some of you have brought up the various tricky owner "switches" and political tactics that had to be done in order to make this particular move-in even possible.
When one adds up all the hours and the associated $$ with this move; paying out for the counter proposal by KDUX, purchase and upgrade of the Forks station, propping up KHAL, not to forget the KMIH and KGHP settlements, you are talking some real serious money. Then, bring in the "buy" for converting KAFE to 104.1 and the associated Canadian issues....all for a measly 7.5 Kw at Cougar? Let's not forget the building of the current Radio Hill site either.
If the goal was to get a strong station to cover the market, then it just seems silly to me that they went through all of this trouble! They could have simply bought an existing property (KUOW comes to mind) and they would have been on the air much sooner then now and assuming such, more power to boost their coverage too.
In the end, I just can't see any profit gained by the First Investment partners, since this station will not fetch more than 20-25G tops. :'(
When one adds up all the hours and the associated $$ with this move; paying out for the counter proposal by KDUX, purchase and upgrade of the Forks station, propping up KHAL, not to forget the KMIH and KGHP settlements, you are talking some real serious money. Then, bring in the "buy" for converting KAFE to 104.1 and the associated Canadian issues....all for a measly 7.5 Kw at Cougar? Let's not forget the building of the current Radio Hill site either.
If the goal was to get a strong station to cover the market, then it just seems silly to me that they went through all of this trouble! They could have simply bought an existing property (KUOW comes to mind) and they would have been on the air much sooner then now and assuming such, more power to boost their coverage too.
In the end, I just can't see any profit gained by the First Investment partners, since this station will not fetch more than 20-25G tops. :'(