reverbonthemic said:
For those of you who apparently don't understand what KMCQ is, let me clear it up for you:
1) The station is not meant to be a "contender"... it's a PLACE HOLDER
2) First Broadcasting isn't an operator... they are SPECULATORS
3) The station will NEVER "pick a competitive format", "hire sales people," or let you "test out new formats."
KMCQ is waiting on FCC approval of an upgrade to Cougar Mountain. Once approved, the license will be SOLD at a PROFIT. First won't even bother to actually make the move to Cougar -- they don't need to. For those of you who are disgusted by the station being off the air: THEY DON'T CARE! They will eventually get it back on, to satisfy their minimum requirements to maintain the license, and that's it. Further, no one is "programming" this station! All of your excitement about the thrilling new format change to "Eighties" is meaningless! The music is coming from a laptop at the transmitter. Very little, if any thought, has gone into what music is selected. It's likely the work of a contract engineer. First told him, "Put something on the air. Whatever you want. We don't care." The station does not need to have "curb appeal" to be sold. It's value is based 100% on stick value, and 0% on how it sounds (or whether it's even on the air) now. It's not a real station, and it never will be while First owns it - get it? All of your wishful thinking won't make this into a viable station until it is sold to an actual broadcaster. I realize this is troubling for all of you who thought we had a brand new shiny radio station in Seattle. We don't ... at least not yet. First Broadcasting does not operate stations and will not operate KMCQ. It may take some time, but they will eventually sell it to someone who will add it to their cluster and only then give it viable programming. May take some time, but it WILL happen.
OK....BUT:
- If I were in charge of this and it was to be sold totally on "stick" value and nothing else, I probably would have been nice enough to continue simulcasting KMIH after they got their frequency change. A 25,000 watt 104.5 ain't much coming off a crappy hill (and even worse off a laptop), but at least it got into Seattle and probably would have made it look like something of value to someone. Plus it would have helped some upstart broadcasters in the meantime.
We never thought we had some "brand new shiny radio station", it was just a curiosity on the dial. We knew damn well NO commercially licensed station exists on PSAs and tired oldies alone. We just hypothesized on what COULD be. What's wrong with that? OK, the FCC gave it's approval and it's on the air. What else could we do? Just ignore it and talk about something more "interesting", like who the new PD of KKWF is?
(Hint: It's going to be Country)
You just be damn glad that SOME folks were nice enough to see what was on that new 104.5 channel. That's not easy. You see, in a world with a ZILLION exciting damn new choices for audio delivery, some folks were just nice enough to check out that ancient old, almost insignificant FM band. And these aren't people in cars - they have options there too - MP3 playable car stereos, plus improved signals from Vancouver. And while every radio station has it's critics, the very LEAST First could have done was at least ATTEMPT to sound like a regular radio station. If EVEN the KMIH simulcast. At least they were doing something that resembled a radio station.
I mean, as a buyer, I'd probably look at this stick and everything on paper and ask "OK, this thing gets into Seattle and not much elsewhere, fine, what else has it got?" If it's off the air, it's a pretty lousy demonstration. If it was on the air with even KMIH students, even in this economy, I'd at least see HOPE.
The "placeholder" idea is more stupid speculation, which is WORTHLESS the way things are today. I can say that nothing positive visible (or in this case, aural) is going to matter a LOT.
So get SOMETHING on 104.5 NOW.
Period.