Why let 104.5 remain silent? If they can run a somewhat-decent format on the station with some advertising, at least they'd be making some money somewhere. But I doubt the station is going to be sold to anyone anytime soon, with their current transmission site and signal.
I still don't think Bustos has any interest in the station. I don't think anyone has any interest at all, be it Entercom, Bonneville, Saudusky, Clear Channel, Salem, or Bustos. I think these are all just run-away rumors, IMO. This is a new station, that has been just brought into the market. I don't think anyone would have any interest in the station, unitl it has fully matured, even from it's current site at Radio Hill. I won't say that all these companies aren't watching the station. I'm sure they are right now, but just to see how it does, listener-wise. If any bid on 104.5 were to take place, I think it would take at least a couple more years. In the meantime, I think 104.5 is going to be staying put where it's at, with it's current format, and have advertisers and DJs eventually. No doubt the other companies are watching the station though, but I think they'll want to take some time to see the station actually do something beneficial with their current signal, before one of these mentioned companies starts making bids for the station. A 60 dbu contour will never tell what kind of people will be able to listen, or be listening to 104.5, in a hilly-type environment like the Puget Sound area. And as I said in a previous posts... Maybe getting transmission lines up to Radio Hill, and getting a booster station or a translator station within the Seattle area, might be the only ways to attract potential buyers, if they can't ever get the station to Cougar Mountain. And also, don't count out the idea, that 104.5 can be bought by another major broadcaster, as a starting point into the Seattle Market, such as Citidel or Emmis.