This is an awesome idea!!
Unlike the lame "Battle of the Classic Albums" stunt earlier this spring, this promotion has a real purpose; is something that the listeners can actually identify with; and brings the halo effect of the association of the KMET brand to the Sound. It is a particularly good idea since the Sound playlist now sounds like the Bellamy KMET (the narrower, more focused, less-free form version they went to in the late 70's and early 80's).
Super, you are right, many listeners are new and don't care or understand the history, but there are many that still do, and KMET was a beloved station which many people still recall fondly. A high percentage of their listeners (including me) know very well what KMET represents: good, free-form radio, and local radio in particular. (Note to Super - if you only caught the last two years, I feel sorry - it was a shadow of its former self and needed to be shot). Also, KMET was always more than the music, it was also about the personalities and the SoCal attitude of the 70's, which was pretty much born at KMET and exported elsewhere. It was the station the cool kids listened to. In any case, this positions The Sound (rightly or wrongly, most likely wrongly) as the keeper of the KMET flame in the new era. Side thought: Now that gratuitous name drop of "good ol' KMET" that I heard Mike Morgan spew the other morning now makes more sense. Hmmm....
For those who don't know or remember KMET, this will be all be a non-starter and before someone comes to point it out, I'll save you the trouble. Yes, KLOS nearly always beat KMET in the ratings, and they were the most listened-to station, and they won the rock radio wars, but it was also the station that narrowed down the playlist and tossed out the Joni Mitchel and Bob Dylan records so they could get more Boston and Kansas records on in a given airshift. In short, they were the leaders of the commoditization of crappy AOR radio that every succeeding generation has learned to dislike, but still be stuck with. Which is why one never hears the term "good ol KLOS", even though they have had twice the lifespan.
If the Sound was smart, they'd stick that old KMET sign near theirs like the photoshop that is on Don Barret's site.
BY the way, in response to another post, Yes MetroMedia owned KMET, KLAC and Channel 11. The MET part of the call is derived from MetroMedia. All were housed in "MetroMedia Square" at Sunset and the 101.