KMMX MIX 100 Changing formats?

[Garrett]

Ya know, I've been listening and I haven't heard a single promo about any changes on Mix, and they are doing their Labor Day Blood drive. So I'm kinda unsure where this whole idea is coming from?

I heard it a few times a couple days ago...and it's also on their facebook/twitter

http://www.facebook.com/pages/Mix-100-Lubbocks-Pop-Rock/95600173551?ref=ts

http://twitter.com/Mix100

No sweeping changes there...
All I found was this entry:

"Mix 100: Lubbock's Pop-Rock Soon you'll hear more hits on Mix 100 and we want you to help us pick the music. Let's talk 90s! Which group of 90s artists would you like to hear MORE of?

A) Celine Dion / Shania Twain / Edwin McCain
B) Matchbox 20 / Goo Goo Dolls / Alanis Morissette
C) Live / Stone Temple Pilots / Nirvana"


Which is pretty much what I said would happen. So no big deal, much ado about nothing. The station that played the 80s and 90s is now going to play... the 80s and 90s. Yawn...

 

[crow]

If in fact "MY...." is a new buzz term... that is the most moronic and lazy thing I have ever heard. That would mean that their imaging would say something like "You're listening to MY MUSIC! 100.3!" I have heard the "MY..." thing used... but I have only heard it used with FOX TV stations in regards to their websites, MYFOXLUBBOCK.COM etc... they do that in many markets.

Now hold on there! the "My" branding is not all that bad. Three stations that I know of use this...

"MY 106.1" Rhythmic AC WISX in Philadelphia
"MY 102.5" Hot AC WMYI in Charleston, SC
and "104.3 MY FM" Hot AC KBIG in Greater Los Angeles

All three stations are doing fairly well.

Yes, they may be doing great. However, we all know it has NOTHING to do with the name or brand. All I was trying to say is... take the opportunity to distance yourself from all the other generic crap. Yes, at the end of the day... they will most likely be following in the format footsteps of other successful stations. That would be nothing new and especially for MIX. They have a history of being unoriginal and simply cookie cutter in their approach. This could be an opportunity for them to shake that off and step out a new.

 

[EggsOverEasy87]

Looks like they are still Mix 100 but they have shifted the format to CHR/Top 40 and have dropped the "Lubbock's pop-rock" slogan and changed it to "Lubbock's hit music station."

 

[Garrett]

Looks like they are still Mix 100 but they have shifted the format to CHR/Top 40 and have dropped the "Lubbock's pop-rock" slogan and changed it to "Lubbock's hit music station."

Which makes KISS FM.... Lubbock's "other" hit music station?

 

[EggsOverEasy87]

Looks like they are still Mix 100 but they have shifted the format to CHR/Top 40 and have dropped the "Lubbock's pop-rock" slogan and changed it to "Lubbock's hit music station."

Which makes KISS FM.... Lubbock's "other" hit music station?

Pretty much......although Kiss FM's slogan is now "All the Hits." They dropped the "Lubbock's #1 Hit Music Station" slogan a long time ago.

Lubbock certainly is not the only smaller market to have two Top 40 stations. Abilene has 95.1 and 103.7.

 

[crow]

Looks like they are still Mix 100 but they have shifted the format to CHR/Top 40 and have dropped the "Lubbock's pop-rock" slogan and changed it to "Lubbock's hit music station."

Lubbock's hit music station? Wow.... I wonder how long it took them to think that one up? I wonder what page that is on in their "So you wanna run a TOP 40 station" handbook?

Yawn~

 

[EggsOverEasy87]

Looks like they are still Mix 100 but they have shifted the format to CHR/Top 40 and have dropped the "Lubbock's pop-rock" slogan and changed it to "Lubbock's hit music station."

Lubbock's hit music station? Wow.... I wonder how long it took them to think that one up? I wonder what page that is on in their "So you wanna run a TOP 40 station" handbook?

Yawn~

Agree'd. Not too impressed. Even heard the same song twice in an hour...

They have lots of work to do over there...

 

[Garrett]

Looks like they are still Mix 100 but they have shifted the format to CHR/Top 40 and have dropped the "Lubbock's pop-rock" slogan and changed it to "Lubbock's hit music station."

Lubbock's hit music station? Wow.... I wonder how long it took them to think that one up? I wonder what page that is on in their "So you wanna run a TOP 40 station" handbook?

Yawn~

Agree'd. Not too impressed. Even heard the same song twice in an hour...

They have lots of work to do over there...

Okay, a few things here:
Crow is ABSOLUTELY RIGHT. You don't just decide one day to be Top 40 and start playing CHR. As far as a name change, Mix 96 in San Antonio is CHR, so it could work, and it may be too hard for Mix to change names right now with the promotions and PR that they are still conected to.

That said, I think Mix 100 has done their homework, and I like what they are playing. This is a totally different format than what they were doing before, and my hats off to them for finally taking a risk. This is going to be an interesting match between Mix and Kiss. I wonder if Kiss has responded yet. Don't forget, 104-9 the Beat, which Wilks also owns.

On the other hand, Mix just gave Stars a BIG OL early Christmas present, since they now get the Adult Top 40/Hot AC segment all to themselves. We'll see if it does Stars any good.

Which reminds me... Anyone heard anything on 107.7 yet?

 

[EggsOverEasy87]

Okay, a few things here:
Crow is ABSOLUTELY RIGHT. You don't just decide one day to be Top 40 and start playing CHR. As far as a name change, Mix 96 in San Antonio is CHR, so it could work, and it may be too hard for Mix to change names right now with the promotions and PR that they are still conected to.

I absolutely forgot about Mix 96 in San Antonio. I'm sure there are a handful of others as well. Last night I said I wasn't impressed, but at the same time, I was saying that two hours after it changed. We had to give Kiss time to get things together...so the same should be said for Mix. I wish them luck and am anxious to see how the battle between 102.5 and 100.3 will play out.

Which reminds me... Anyone heard anything on 107.7 yet?

I was thinking about the same thing...I have not heard anything about Ramar's 107.7. I do remember someone saying that Ramar has quite awhile to get 107.7 up and running.

 

[Garrett]

Okay, a few things here:
Crow is ABSOLUTELY RIGHT. You don't just decide one day to be Top 40 and start playing CHR. As far as a name change, Mix 96 in San Antonio is CHR, so it could work, and it may be too hard for Mix to change names right now with the promotions and PR that they are still conected to.

I absolutely forgot about Mix 96 in San Antonio. I'm sure there are a handful of others as well. Last night I said I wasn't impressed, but at the same time, I was saying that two hours after it changed. We had to give Kiss time to get things together...so the same should be said for Mix. I wish them luck and am anxious to see how the battle between 102.5 and 100.3 will play out.

Which reminds me... Anyone heard anything on 107.7 yet?

I was thinking about the same thing...I have not heard anything about Ramar's 107.7. I do remember someone saying that Ramar has quite awhile to get 107.7 up and running.

I thought they only had until December?

 

[Garrett]

Mix 100 flips to CHR

Okay, a few things here:
Crow is ABSOLUTELY RIGHT. You don't just decide one day to be Top 40 and start playing CHR. As far as a name change, Mix 96 in San Antonio is CHR, so it could work, and it may be too hard for Mix to change names right now with the promotions and PR that they are still conected to.

I absolutely forgot about Mix 96 in San Antonio. I'm sure there are a handful of others as well. Last night I said I wasn't impressed, but at the same time, I was saying that two hours after it changed. We had to give Kiss time to get things together...so the same should be said for Mix. I wish them luck and am anxious to see how the battle between 102.5 and 100.3 will play out.

Which reminds me... Anyone heard anything on 107.7 yet?

I was thinking about the same thing...I have not heard anything about Ramar's 107.7. I do remember someone saying that Ramar has quite awhile to get 107.7 up and running.

I thought they only had until December?

Just some observations. What Mix is doing is a completely different kind of CHR from what Kiss FM had. It is a very Rythemic sounding CHR, lots of dance and pop. Not much heavy rock or Hip Hop. Also, this morning, Kiss was out of their break a full minute before Mix.

 

[fakescreenname]

once a construction permit is granted by the FCC, they have as much as 3 years to complete construction

 

[Garrett]

once a construction permit is granted by the FCC, they have as much as 3 years to complete construction

Oh.

I'm guessing whatever they build, it will not be "CHR."

 

[wxman76]

Does anyone else think this is a kneejerk reaction to just one good book from KZII (Kiss) going up from 3.8 to 6.5?

I prefer the old Mix 100 myself, when there was a more distinct seperatation of music from Kiss. But CHR is experiencing an upturn in popularity, while Hot AC has generally been down for awhile now. I guess this means no more totally 80s weekends and Classic American Top 40 on Sunday Mornings.

 

[wild949austin]

Re: Mix 100 flips to CHR

Okay, a few things here:
Crow is ABSOLUTELY RIGHT. You don't just decide one day to be Top 40 and start playing CHR. As far as a name change, Mix 96 in San Antonio is CHR, so it could work, and it may be too hard for Mix to change names right now with the promotions and PR that they are still conected to.

I absolutely forgot about Mix 96 in San Antonio. I'm sure there are a handful of others as well. Last night I said I wasn't impressed, but at the same time, I was saying that two hours after it changed. We had to give Kiss time to get things together...so the same should be said for Mix. I wish them luck and am anxious to see how the battle between 102.5 and 100.3 will play out.

Which reminds me... Anyone heard anything on 107.7 yet?

I was thinking about the same thing...I have not heard anything about Ramar's 107.7. I do remember someone saying that Ramar has quite awhile to get 107.7 up and running.

I thought they only had until December?

Just some observations. What Mix is doing is a completely different kind of CHR from what Kiss FM had. It is a very Rythemic sounding CHR, lots of dance and pop. Not much heavy rock or Hip Hop. Also, this morning, Kiss was out of their break a full minute before Mix.

I am located near Austin, and I also noticed that Mix here (KAMX Mix 94.7) is playing more CHR music. They basically have faded most of their 80's music. Anybody notice this also? Could Mix 94.7 be thinking about going CHR?

 

[Garrett]

Does anyone else think this is a kneejerk reaction to just one good book from KZII (Kiss) going up from 3.8 to 6.5?

I prefer the old Mix 100 myself, when there was a more distinct seperatation of music from Kiss. But CHR is experiencing an upturn in popularity, while Hot AC has generally been down for awhile now. I guess this means no more totally 80s weekends and Classic American Top 40 on Sunday Mornings.

I kinda like the new Mix actually, although I think they will need to change their name, because "Mix" just doesn't fit the type of dance heavy CHR that they are playing. They sound a lot more like Hot 95.7 in Houston to me. The formatic is completely different then what KMMX was doing before. It will be interesting to see if Towsquare or RAMAR decide to pick up the Hot AC format. Or, Maybe this is something that Walker Media could look at for 105.3?

Also, what happens to KBTE now? Will Wilks really keep two CHRs?

 

[DG]

Does anyone else think this is a kneejerk reaction to just one good book from KZII (Kiss) going up from 3.8 to 6.5?...

I don't.

All of the former GAP stations in Lubbock, except the AM Sports station, saw nice improvements in their numbers this last book. Contrast that to the numbers Wilks pulled- only 1 of their 4 stations managed to hold steady if not slightly improve and that was KBTE. The other 3, including the market dominator KLLL, dropped.

I'm not a numbers guy, but I don't give much importance in comparing Spring ratings to the Fall- too many differences to make direct comparisons between those two. Radio 101 says to compare ratings from comparable periods, Spring this year to Spring of last year, and so on. In that case, KZII went from a 5.2 to a 6.5, not anything near as drastic as the jump from 3.8, but a marked improvement nonetheless.

And that's what I've been looking at- Spring 2010 to Spring 2009, and GAP wins big while Wilks drops. So 2 or more ratings periods of dropping numbers is not a knee-jerk reaction, it's a signal that something needs to change.

Here's the delta from Spring of last year:
KKCL +2.3
KFMX +.2
KQBR +.6
KZII +1.3
KFYO +1.2
KKAM -.6

KLLL -2.0
KBTE +.3
KMMX -1.5
KONE -2.2

You tell me which Lubbock radio group did better over the last year...

 

[Garrett]

KMMX is now CHR. But not their website...

Does anyone else think this is a kneejerk reaction to just one good book from KZII (Kiss) going up from 3.8 to 6.5?...

I don't.

All of the former GAP stations in Lubbock, except the AM Sports station, saw nice improvements in their numbers this last book. Contrast that to the numbers Wilks pulled- only 1 of their 4 stations managed to hold steady if not slightly improve and that was KBTE. The other 3, including the market dominator KLLL, dropped.

I'm not a numbers guy, but I don't give much importance in comparing Spring ratings to the Fall- too many differences to make direct comparisons between those two. Radio 101 says to compare ratings from comparable periods, Spring this year to Spring of last year, and so on. In that case, KZII went from a 5.2 to a 6.5, not anything near as drastic as the jump from 3.8, but a marked improvement nonetheless.

And that's what I've been looking at- Spring 2010 to Spring 2009, and GAP wins big while Wilks drops. So 2 or more ratings periods of dropping numbers is not a knee-jerk reaction, it's a signal that something needs to change.

Here's the delta from Spring of last year:
KKCL +2.3
KFMX +.2
KQBR +.6
KZII +1.3
KFYO +1.2
KKAM -.6

KLLL -2.0
KBTE +.3
KMMX -1.5
KONE -2.2

You tell me which Lubbock radio group did better over the last year...

Yup! In the land of the twice a year surveyed, yearly rules all.

Ok, here's a question. If Wilks is serious about keeping the name "Mix" associated with CHR, why does http://www.mix100.net still say that Mix is "Lubbock's Pop Rock?" Would this not be an easy thing to change? Even KISS FM has "Z102" removed even before they officially changed names.

And here's a thought: Wouldn't "Z100" be a nice NYC based CHR'sh name to compete with the LA/Dallas based "KISS FM" name? Just sayin' .

 

[EggsOverEasy87]

Re: KMMX is now CHR. But not their website...

Does anyone else think this is a kneejerk reaction to just one good book from KZII (Kiss) going up from 3.8 to 6.5?...

I don't.

All of the former GAP stations in Lubbock, except the AM Sports station, saw nice improvements in their numbers this last book. Contrast that to the numbers Wilks pulled- only 1 of their 4 stations managed to hold steady if not slightly improve and that was KBTE. The other 3, including the market dominator KLLL, dropped.

I'm not a numbers guy, but I don't give much importance in comparing Spring ratings to the Fall- too many differences to make direct comparisons between those two. Radio 101 says to compare ratings from comparable periods, Spring this year to Spring of last year, and so on. In that case, KZII went from a 5.2 to a 6.5, not anything near as drastic as the jump from 3.8, but a marked improvement nonetheless.

And that's what I've been looking at- Spring 2010 to Spring 2009, and GAP wins big while Wilks drops. So 2 or more ratings periods of dropping numbers is not a knee-jerk reaction, it's a signal that something needs to change.

Here's the delta from Spring of last year:
KKCL +2.3
KFMX +.2
KQBR +.6
KZII +1.3
KFYO +1.2
KKAM -.6

KLLL -2.0
KBTE +.3
KMMX -1.5
KONE -2.2

You tell me which Lubbock radio group did better over the last year...

Yup! In the land of the twice a year surveyed, yearly rules all.

Ok, here's a question. If Wilks is serious about keeping the name "Mix" associated with CHR, why does http://www.mix100.net still say that Mix is "Lubbock's Pop Rock?" Would this not be an easy thing to change? Even KISS FM has "Z102" removed even before they officially changed names.

And here's a thought: Wouldn't "Z100" be a nice NYC based CHR'sh name to compete with the LA/Dallas based "KISS FM" name? Just sayin' .

It does say Lubbock's hit music station now on the homepage. I was wondering if they were going to refresh the logo or anything. Guess not.

 

[Kent]

Keep in mind that Wilks owns a CHR in Kansas City called Mix. That would be KMXV 93.3. It started out as an AC but has been CHR since '94.