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KMVN - Movin 93...no ratings?
- Thread starter Keith321
- Start date
The station streams, listen yourself.
From AllAccess:
CFO Patrick Walsh tells today's Deutsche Bank media conference they're "refocused on rebuilding" in both markets. Walsh points to recent Arbitrends showing L.A. 's "Movin 93.9" added 100,000 to its cume as proof things are improving.
From AllAccess:
CFO Patrick Walsh tells today's Deutsche Bank media conference they're "refocused on rebuilding" in both markets. Walsh points to recent Arbitrends showing L.A. 's "Movin 93.9" added 100,000 to its cume as proof things are improving.
N
nvrbbh
Guest
Sampling due to the heavy tv and billboard ad campaign which has now disappeared. Quite pathetic return on the millions invested in the 3 month campaign. Rumor is the music mix at Movin is about to be modified along with a change in imaging. A last ditch effort to save this failure.halloaaryn said:
Memo to Dees:
Hold the Bo-tox!
Saw him in a segment on CBS TV in LA. Gives a whole new meaning to the phrase, "crack a smile."
Aside from that, I find it amazing that Movin is still dead in the water with Rick on mornings. 2 conclusions come to mind: The music is so off base that even "The Dees" can't generate numbers or interest...OR, he's so over that people don't care anymore.
Duke
Hold the Bo-tox!
Saw him in a segment on CBS TV in LA. Gives a whole new meaning to the phrase, "crack a smile."
Aside from that, I find it amazing that Movin is still dead in the water with Rick on mornings. 2 conclusions come to mind: The music is so off base that even "The Dees" can't generate numbers or interest...OR, he's so over that people don't care anymore.
Duke
I agree. Mabye Pride can give them the Slow Jamz(they should play some 80s/90s ballads for their female audience.)
Dump the disco music! Bring back the rocking 70's and 80's and call it, "KKDJ LA's New Radio Leader, With over 8000 Minutes of Music a Week" "KKDJ' The Home of the Original Instant Request!" Rick Dee's would fit right in then! Bring back Russ O Hungry O'hara and John Peters too! Or maybe even rename the station KIQQ "The Station With All The Music!" Heck, even Pirate Radio could get better ratings! Start the Music with Over Under Sideways Down by the Yardbirds cause thats where the station is right now! Don't forget Jay Stevens for middays! lol lol lol....
the only reason i listen to movin 93.9 is the boomer joe servantes.he is a la radio icon.i thought as well that they would put him on durring the day.but they didnt.i have tons of tapes of old power 106.with the boomer.even the old drops they had.i kind of agree that they should redo the programing a bit.
robert san diego
robert san diego
B
Big E
Guest
Hey Robert, hate to burst your bubble, but Boomer has'nt been on Movin for a couple of weeks now. They have some no name on Friday nights now. But what else should be expected. Hopefully, Ricci Filliar coming in, will bring someone with an ear for talent and possibly bring back Boomer, and finally get jocks on all dayparts.
i know..it sucks.i only tuned in to movin to listen to the boomer.now,i check to see if he is on there.if he isnt,i move elsewhere.by the way i live here in san diego.i guess you can say im a d.x. listener.btw,i have tons of tapes of the boomer and power 106 back from 1986 to 1995.does 72,000 watts of music power sound familiar??i got also the old boris and cris club mixes.movin i feel is tring to copy what power 106 use to be.no radio station in southern california can ever copy the early days of power 106.
Doctah said:
You could be on to something. I was looking at some sample hours of Movin' in Seattle (the only successful Rhythmic AC)..they play less disco, less kelly clarkson type pop, and more 90s rhythmic. They even played "It was a good day" by Ice Cube. Emmis might not want KMVN to sound like the Seattle station because of concern that it could hurt KPWR?
Jay F said:
Good point! Cluster ownership can certainly affect the way a station is positioned.
Is it possible that LA is not ideally positioned for the format simply because of the need not to cannibalize a successful sister station?
Not that that would explain all of the differences between the success of Movin' in Seattle vs the, uh, lack of success in LA. But it makes for an interesting thought.
Jay
I am surprised that we haven't heard from David Eduardo on this.
Usually, we hear that you can't depend on the 12+ numbers except for beauty contest or photo-op bragging ... and that the "real" numbers are buried in those magic 18-34 demos.
OK...I don't disagree.
So, if the overall 12+ numbers are so low and we don't, for reason, have access to the "sales demos" ... with that little a rating ... even if the numbers were all 18-34, how could they possibly add up to much of anything if, overall, everybody equals just a 0.9?
We heard the same thing with K-EARTH, WCBS-FM, etc ... that anemic numbers over all or not ... the "prime" demos put these stations in or near the top 10. Is LAs "Movin'" in the same position?
I would doubt it, but I'm just curious.
How, then, does a station with that low a rating still bill in the millions of dollars?
Usually, we hear that you can't depend on the 12+ numbers except for beauty contest or photo-op bragging ... and that the "real" numbers are buried in those magic 18-34 demos.
OK...I don't disagree.
So, if the overall 12+ numbers are so low and we don't, for reason, have access to the "sales demos" ... with that little a rating ... even if the numbers were all 18-34, how could they possibly add up to much of anything if, overall, everybody equals just a 0.9?
We heard the same thing with K-EARTH, WCBS-FM, etc ... that anemic numbers over all or not ... the "prime" demos put these stations in or near the top 10. Is LAs "Movin'" in the same position?
I would doubt it, but I'm just curious.
How, then, does a station with that low a rating still bill in the millions of dollars?
oaktree said:
You would be correct!
In this case, one thing to (try to) sell is the morning star.
Initially, one can also sell the perceived potential of the format. Dropping a ton of bucks on tv advertising for the station does help the perception -- again, initially.
But getting on a national buy with the numbers gained to date is highly unlikely without pretty much giving it away to hit someone's cost-per-point target.
Jay
oaktree said:
The target is not 18-34. I tis essentially rhythmic oldies, and the expressed target is primary second generation Hispanic females 25-44 and secondary non-Hispanic white suburban females in the same demo.
So, in Winter, in 25-44 women, the station ranked 24th. Trends do not do such specific breaks, but since there was very little movement in the numbers overall, I am assuming that the target still did not respond.
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