Stewy I agree with you on most of this except for the part Sommers & Pollard, I think Sommers is out to do us all a favor and have Miss Bugger Bottom Pollard removed from the building.Stewy said:Stewage here to first reply to the alien slug on steroids - I'm not picking, if the other you mentioned made mistakes they would also incur my questioning on this board. Even when I try to point out positives of Magic, like the 95 cards for soldiers, I am corrected for not catching the mistake that it was. I not mentioned anything about 100.5 since they fixed their technical issues, don't recall having to call attention to anything 93.3 has or is doing and other than J. Houston leaving 103.9 was a blow to the WHOLE company they haven't been called to task for anything either.
Back to this thread. Yes the on air breaks were technically very poor. The content of the breaks was unorganized and turned quickly into the normal Kelly whinefest. I was also curious as to who the sponsor was, seemed to be a Mitchell dealership but for a while there on Thursday thought it may have been taken over by Walmart. Things just weren't real clear to me as a listener which is the second week in a row that a KMX promotion has been fuzzy to me. the previous week they were going to some kids house in (Elba or New Brockton ?) for some reason for somebody to accomplish something but I've yet to figure that one out. I guess this week was an improvement over that one because at least I could discern that solicitations of bicycles were being made to help the Marines Toys For Tots. How'd it end, reach the goal of 106 bikes or 200 bikes or 400 bikes (heard all three given as goals on air)?
So there are two polar opposites on the same floor of the Woods building, one station that talks and talks and talks but I must admit that I do get what they are trying to do with a promotion after they spell it out as if they are lecturing a first grade class. Then the other station on that floor is doing things that takes a lot of guess work to figure out what they are doing. Comical.
Projection....the book has ended, no results will be back until early February so expect Magic to make format and personnel changes within the next three weeks. Certainly not logical but seems to follow how they do things. Hey, why not blow it up now and then find out later that it WAS good.
So here is a total guess as to some of the moves they may make. KMX - Lex and Terry on in the mornings with Trent and Kelly out, VT middays and nights and have Brian as the only live body on air. Stephano is sounding like he has talent but he is also in woeful need of a good professional coach to go over air checks daily to tighten his game but will be a victim of the budget in this case. Baker will get tired of working basically for free at night and just go back to producing comedy bits which he could sell on the Net if there were someone their to coach him as to how. The music on KMX won't change much, just a different 3 songs in heavy rotation. TVY - here's a big guess Pollard and KC becomes Pollard and Sommers. The grind and stress of the mornings with Amie is just too much for KC and he switches with David. All else remainds about the same on TVY. LDA - becomes a hybrid of what they were before going all Christmas and JRL in an effort to try and take out WOOF but it won't be live, it won't be "local" and it won't impact WOOF. JRL - I am guessing (and personally hoping) that they go ROCK and I mean REAL ROCK. Dave'll do mornings and hopefully someone other than Bill will do afternoons. Now they may pull a fast one and take this ROCK format to 100.5 and bring the hybrid from 100.5 to 103.9 which would probably be a good move because 103.9 should have better building penetration in Dothan, correct me if I'm wrong please Preem. BBK - don't expect much to change there. The only thing that may happen is that JJ gets an on air side kick in the person of the singing sales rep.
Now to keep the space slug from being paranoid I'll speculate on other stations in the market. Wilson Broadcasting - will move into brand new studios that may be the finest in town in the most visible location and start promoting shows in the that same building. Better watch this one boys and girls, this small stick group could be poised to make more money than anyone if you include NTR. Radio People - If DJR isn't a clear winner over TVY there may be some personnel changes but I don't think any music changes will take place. ESP will just keep rockin' along until a REAL threat surfaces and I don't see Magic allowing Dave to do that (no that is not a misprint). 105.3's future hinges on the 95 and 96 battle. If 96 wins outright then I think 1053 will remain, if not it won't. Good as Roy's morning show is that age group of listeners wants somebody local talking to them all the time (that's why Liz was move back to evenings at 95). Woof - changes, well revenue should continue to climb or at least hold steady (if the economy craps out), no significant changes, get real.
Stewage out, I have to go to bugger bottom and get Amie's buck before she does. You should all thank me if I do, that's one 45 minute story you won't have to hear on air.
Jabba I know that you are the New Kid on the block I bet you are wishing that you didn't go to work for such a pathetic company like Trajic that cares nothing about thier employees. Maybe you should have checked to see how many workers have left there in the last three years and that would have been your sign.jabbathehut said:No, not al all! I think its great when you girls enlighten the huddled masses of the Wiregrass with your rays of big market radio wisdom. Feel free to talk among yourself.
pnut rox said:kmx starting to go down the drain when styles bought it, and it continued that same downward sprial. Styles did nothing to help it only sink it so tvy would top it, then they were happy it! Tragic hasn't brought any magic with them, they cotinue to sink it.
Flipping 105.3 to Classic Country helped WDJR and The Radio People gain audience. 100.5 same story as kmx, it was great then Styles has to tinker with it and away it went, Magic hasn't found a spell to fix it yet. WOOF is still a market leader, I guess they understand "if it ain't broke...don't fix it" Yes "MY 103.9" was good, (giving credit where credit is due), but was unecessary, IF Styles would have left everything alone. Thunder couldn't cut it because, you can't have a Classic Rock station playing boring, not really classsics, over and over again. There is something called DEEP Tracks, granted they may only be marginal hits, but the demo know them and will listen to them and enjoy them.
So if you are following along the moral of this story is Styles made mistakes, Magic didn't bother to fix so now it really is Tragic. There are few people in the Woods building with passion to do good radio but after awhile of doing so-so radio it rubs off. We need to start thinking outside of the box again, and re-light our passion for good radio. Like Stewy said...Think BIG, ACT BIG!
Stewy said:kmx is right up your alley Researcher, a song list of 100 or so. kmx should win their target demo by default as you say there double a but it will never in present form be where it was before you got a hold of it. Go back to all access and help other markets as you did this one. But hey that's right, CC's already done most of them. Well things are getting so bad that even your consultancy will help them now to a minimal extent. Will admit though Researcher, TVY's music was much better when you were doing it than it is now (boy, that was hard to admit). And no, there is no marketing for any of their stations with the exception of TVY and Amie's calendar. You should visit the market soon Researcher, I think that you would be nauseated by the lack of focused music on the Magic stations. Even though kmx has the very short play list that you promote for a true CHR (which KMX never was until...never mind) there isn't too much consistency. Those jocks need lots of coaching, excepting Trent possibly. In such need that even your advise would help. Heard you were working some gigs in Indy now, anything to that rumor? Yeah, yeah, use your Arb numbers but YOU CAN'T PAY THE BILLS WITH ARBITRON can you! KMX outbilled your programmed stations (and all the others in the market) year after year after year but your new programming (among other things) changed that in a hurray. Go back to the basement. I'll give you credit for loosing revenue but that is it. When you started inserting your programming ideas into it revenue went down but it still out billed TVY. Your ideas, by your own admission were modeled after the CC (and others) classic models of station formatting. Boy the CC model is working really well now, huh? Yours is short sighted, uncreative and dictatorial......sounds like satellite radio. Here, there's your new gig double a, radio with no personality or creativity that can't be tailored to a specific community. Fits you to a T in more ways than one.
pnut rox said:Radio isn't always about ratings, lets face it...it's a business so sometimes money comes into play. It shouldn't as much as it does but in the world of radio today.
Plus, in market 193, who cares what 300 people say? Yea, those 300 people help with national buys, but I'm not impressed with 300 people.
Radio is suppose to be entertaining, once again acting big, sounding big, taking pride in what you put out over the air, something this market is lacking.
brettmason said:I'd like to personally wish all of you a very Merry Christmas and a Happy New Year.
To everyone on any station who gave even one extra minute of their time to help
the various charities this holiday kudos. Efforts like these are one of the few
really positive things that remain in radio.
We all have jobs that allow us to act like children and get paid. We are all
fortunate and blessed.
We should all be very thankful.
God bless
Brett Mason
Radioresearcher said:Stewy said:kmx is right up your alley Researcher, a song list of 100 or so. kmx should win their target demo by default as you say there double a but it will never in present form be where it was before you got a hold of it. Go back to all access and help other markets as you did this one. But hey that's right, CC's already done most of them. Well things are getting so bad that even your consultancy will help them now to a minimal extent. Will admit though Researcher, TVY's music was much better when you were doing it than it is now (boy, that was hard to admit). And no, there is no marketing for any of their stations with the exception of TVY and Amie's calendar. You should visit the market soon Researcher, I think that you would be nauseated by the lack of focused music on the Magic stations. Even though kmx has the very short play list that you promote for a true CHR (which KMX never was until...never mind) there isn't too much consistency. Those jocks need lots of coaching, excepting Trent possibly. In such need that even your advise would help. Heard you were working some gigs in Indy now, anything to that rumor? Yeah, yeah, use your Arb numbers but YOU CAN'T PAY THE BILLS WITH ARBITRON can you! KMX outbilled your programmed stations (and all the others in the market) year after year after year but your new programming (among other things) changed that in a hurray. Go back to the basement. I'll give you credit for loosing revenue but that is it. When you started inserting your programming ideas into it revenue went down but it still out billed TVY. Your ideas, by your own admission were modeled after the CC (and others) classic models of station formatting. Boy the CC model is working really well now, huh? Yours is short sighted, uncreative and dictatorial......sounds like satellite radio. Here, there's your new gig double a, radio with no personality or creativity that can't be tailored to a specific community. Fits you to a T in more ways than one.
Stewy: more anger from the former 'KMX camp. Sales is not my department. Total cluster share is - and I've achieved increases for every single client I've ever worked for - many of them going to near record ratings.
I agree we hurt WKMX - but that was with WTVY and the great staff that was in place. Amie has done a nice job of keeping it competitive in a very tough landscape now.
I agree with you about the problems with radio. If we don't have something in between the songs and program to the local community, we are dead meat. There are I-Pod's and satellite radio for people who want jukeboxes. Being involved in the community is the way to win - which is why I work only with independent operators.
By the way, WKMX did well because of those ratings. Don't think for a minute that the revenue you had on wasn't because of the national dollars and solid local rate you were able to drive when you're No. 1.
And, it was in the mid 5's 25-54 when we actually started programming it. It had fallen from 1st or 2nd to 6th - that was all on the old WKMX crew - not Styles or Magic.
When someone who doesn't have rate integrity is on top, it can hurt. Not sure what the market is billing now, but it's probably having its challenges like most of the other markets.
Remember that "My 103.9" was my idea - and I believe it has about 800 songs in the library. Adult Hits is a great format and when executed correctly, can reap rewards. It was designed to bring in the former WKMX listeners - and I believe it's done that.
Bottom line is, our team brought WTVY back from the dead and it remains formidable. WKMX should rebound now with less competition - and if they're in the 100 song range, that's probably in the ballpark for a true top 40 station.
Nothing to the Indy rumors by the way - don't know where that came from.
So nice everyone on this board in the spirit of the season.
Really? you created MY1039? then you live in B-HAM,
100 Song range yes(if you like fire) for a true CHR, Clear Channel talk!
Lets see, Greg has no...male parts, so he wont stand up, even when he stands he looks like he's sitting and with the people that run it have egos bigger than the majors,
Also to the comment that went somthing like ...Act like big radio? Well first you have to know how to be in the big time, to be able to act like it.
keep Amie from telling people they will be fired if she finds out who's posting about her, YES she CRYS about it, the stuff about her bugs her bad, and then get rid of the Clear Channel rejects, and other corprate run people that use to sell phones.
See these people do NOT know how to "don't fix it, if it aint broke" they think, to show they are doing somthing they must change formats, and then the rejects dont have any idea, This is why "If you dont live radio stay out!"
STOP HIRING THESE TYPE OF PEOPLE...THEY SUCK!
WOOF gets it, solid as a rock, they would never hire these rejects, because they know CC or others in the corprate world, have no real radio experance,
As for WKMX and there bikes or bust. So WHAT, they did better than WESP, big deal, but add both of them wkmx+wesp= happy kids.
I WOULD LOVE FOR ONE OF YOU INCLUDING MYSELF, TO COME UP WITH SOMTHING ORIGINAL, BECAUSE WHEN IT COMES DOWN TO IT.... IT'S ALL BEEN DONE BEFORE!