KOAI-FM

[OldGringo]

David the Racists,

I did not know I was "plural."

Yeah that's what research and all you consultant types have been screaming decade after decade. Fact is most times a station goes jockless up against a personality driven station the jockless station loses. same with morning shows. More music mornings shows almost never work. BTW...i said COMPELLING jocks not obnoxious jocks.

Most formats do not work with no talent, and most do not work voice tracked. But there are exceptions, and in those cases the absence of jocks is a critical and valueable part of the format. The error is to do a "cheap" format where jocks are dispensed with to save money or because the PD can't deal with talent.

But there is a significant segment that rejects all jocks and just wants to hear music... a group that is burnt out on DJs and the "patter" that they think is banal and mindless. It is not a huge segment, but one that can not be served with any personality or jock-based approach. It is not about good or bad jocks... it´s about a dislike for all jocks.

Similarly, in different situations, a station may have a morning show that is not a show as much as a bit more open approach to the format. The #1 station in LA has a top-rated morning show where they play only one song per hour less in mornings than in mid-days. Yes, there is a bit more in the way of service elements and such, but a full-fledged morning show it is not. And it works.

If all staitons had the same jock and morning aproach, it would sure be boring.

 

[TheLaffer]

Old Gringo:
Like i said the Movin format has been done before. Usually the format gets nixed because Sales Ducks complain they can't sell it and most GM's are lilly white country club members who cannot relate to the music. Believe it or not in this over researched era we live in pd's/gm's still play THEIR favoriites.

LA is the #2 market. Of course they'll staff it! Don't look for CBS to staff many of theirs though especially in med/large markets. If they do it will be lame talent being paid 30K

Movin' maybe tarked to Hispanic Women but there missing the mark on music. I can name you countless songs their not playing that are huge Hispanic songs.

The best Female Hispanic and Anglo hispanic 18-34 was HOT 100 when they were DANCE. It had its best numbers. 3.5

White male in my 40's couldn't possibly like this music?? David/Ol Gringo...you have zero knowledge about what I like. You are putting LABELS on people,. Another reason i think you're a racist as well.

David: When univision sells please do radio a favor and GET OUT.

Oh thats a good one David! Go jockless because the PD can't deal with the talent. Haaaaa. Maybe in YOUR case asshole.

 

[TheLaffer]

David the Racists,

I did not know I was "plural."

Yes! YOU are many ;D

Yeah that's what research and all you consultant types have been screaming decade after decade. Fact is most times a station goes jockless up against a personality driven station the jockless station loses. same with morning shows. More music mornings shows almost never work. BTW...i said COMPELLING jocks not obnoxious jocks.

Most formats do not work with no talent, and most do not work voice tracked. But there are exceptions, and in those cases the absence of jocks is a critical and valueable part of the format. The error is to do a "cheap" format where jocks are dispensed with to save money or because the PD can't deal with talent.

But there is a significant segment that rejects all jocks and just wants to hear music... a group that is burnt out on DJs and the "patter" that they think is banal and mindless. It is not a huge segment, but one that can not be served with any personality or jock-based approach. It is not about good or bad jocks... it´s about a dislike for all jocks.

Similarly, in different situations, a station may have a morning show that is not a show as much as a bit more open approach to the format. The #1 station in LA has a top-rated morning show where they play only one song per hour less in mornings than in mid-days. Yes, there is a bit more in the way of service elements and such, but a full-fledged morning show it is not. And it works.

If all staitons had the same jock and morning aproach, it would sure be boring.

 

[OldGringo]

Old Gringo:
Like i said the Movin format has been done before. Usually the format gets nixed because Sales Ducks complain they can't sell it and most GM's are lilly white country club members who cannot relate to the music. Believe it or not in this over researched era we live in pd's/gm's still play THEIR favoriites.

Thiis particular blend and style has not been done because what we have is a format based on CHR partisans over 25 who can not listen to CHR because of the 1) jocks, 2) rock / alternative, or/and 3) hip hop. The Movin' concept is CHR for 25-44 women, a demo that is not really looking for AC but a CHR that is rhythmic and very contemporary. In other words, it is not a new name for Jammin' Oldies, which was essentially a bunch of underplayed oldies that blurnt very fast.

LA is the #2 market. Of course they'll staff it! Don't look for CBS to staff many of theirs though especially in med/large markets. If they do it will be lame talent being paid 30K

And if it works, cool. I don't think it is the best way to do this, as the target in this format in Dallas expects and wants some personalty. But if it works, it is a business, not an art gallery.

Movin' maybe tarked to Hispanic Women but there missing the mark on music. I can name you countless songs their not playing that are huge Hispanic songs.

How do you know? I don't know, and no PD I know knows which songs are still hits. It's not about whether songs were hits, but whether listeners want to hear them on the air today.

The best Female Hispanic and Anglo hispanic 18-34 was HOT 100 when they were DANCE. It had its best numbers. 3.5

Yeah, and that was when?

The fact is that Movin' is not targeted at all against men. It is a female CHR for 25-44. Assimilated (2nd gen) Hispanic females are CHR partisans to the extreme. CHRs in Latin America do best in this 25-44 demo, too. What worked for Hot 100 will not work now.

White male in my 40's couldn't possibly like this music?? David/Ol Gringo...you have zero knowledge about what I like. You are putting LABELS on people,. Another reason i think you're a racist as well.

I did not say that in any form or fashion. I said you are, if you are a white male over 40, in the target demo for the station, so in all liklihood you will not find the format to you entire liking. That is not a label, it is just a reality.

David: When univision sells please do radio a favor and GET OUT.

It was already sold. And, given our ratings success, I will likely be sticking around.

Oh thats a good one David! Go jockless because the PD can't deal with the talent. Haaaaa. Maybe in YOUR case ------.

I said that the failure to put talent on sometimes has to do with a PD who can not attract and train and manage talent. If you re-read my post, you will see I consider this a bad thing.

In my case, I have developed more major talent than, I am positive, you have. I first hired, in fact, the guy who has was tied for 1st in Dallas in Spring and also put together a second show that is also top 5 25-54.

 

[TheLaffer]

David,

You're so stupid. You're saying most 40+ males don't like Movin music. I remember you consultants used to claim that in the 80's. Stations everywhere playing dance music not only got big ratrings with women but did very well with men. Stop trying to put everyone in a category. Geez and to think i thought Whites were prejudice. David, it's obvious you have no respect for jocks by your consistant negative comments. I'm betting you sucked at being on air, but i'm sure not half as bad as you suck as a programmer at the failed UNIVISION.

 

[TheLaffer]

Old Gringo:
Like i said the Movin format has been done before. Usually the format gets nixed because Sales Ducks complain they can't sell it and most GM's are lilly white country club members who cannot relate to the music. Believe it or not in this over researched era we live in pd's/gm's still play THEIR favoriites.

Thiis particular blend and style has not been done because what we have is a format based on CHR partisans over 25 who can not listen to CHR because of the 1) jocks, 2) rock / alternative, or/and 3) hip hop. The Movin' concept is CHR for 25-44 women, a demo that is not really looking for AC but a CHR that is rhythmic and very contemporary. In other words, it is not a new name for Jammin' Oldies, which was essentially a bunch of underplayed oldies that blurnt very fast.

LA is the #2 market. Of course they'll staff it! Don't look for CBS to staff many of theirs though especially in med/large markets. If they do it will be lame talent being paid 30K

And if it works, cool. I don't think it is the best way to do this, as the target in this format in Dallas expects and wants some personalty. But if it works, it is a business, not an art gallery.

Movin' maybe tarked to Hispanic Women but there missing the mark on music. I can name you countless songs their not playing that are huge Hispanic songs.

How do you know? I don't know, and no PD I know knows which songs are still hits. It's not about whether songs were hits, but whether listeners want to hear them on the air today.

The best Female Hispanic and Anglo hispanic 18-34 was HOT 100 when they were DANCE. It had its best numbers. 3.5

Yeah, and that was when?

The fact is that Movin' is not targeted at all against men. It is a female CHR for 25-44. Assimilated (2nd gen) Hispanic females are CHR partisans to the extreme. CHRs in Latin America do best in this 25-44 demo, too. What worked for Hot 100 will not work now.

White male in my 40's couldn't possibly like this music?? David/Ol Gringo...you have zero knowledge about what I like. You are putting LABELS on people,. Another reason i think you're a racist as well.

I did not say that in any form or fashion. I said you are, if you are a white male over 40, in the target demo for the station, so in all liklihood you will not find the format to you entire liking. That is not a label, it is just a reality.

David: When univision sells please do radio a favor and GET OUT.

It was already sold. And, given our ratings success, I will likely be sticking around.

Oh thats a good one David! Go jockless because the PD can't deal with the talent. Haaaaa. Maybe in YOUR case ------.

I said that the failure to put talent on sometimes has to do with a PD who can not attract and train and manage talent. If you re-read my post, you will see I consider this a bad thing.

In my case, I have developed more major talent than, I am positive, you have. I first hired, in fact, the guy who has was tied for 1st in Dallas in Spring and also put together a second show that is also top 5 25-54.

Would you care to make a bet on that? (Developing talent) My PD/Management experience includes Spanish AND English radio.

 

[OldGringo]

Would you care to make a bet on that? (Developing talent) My PD/Management experience includes Spanish AND English radio.

Ah, my favorite... a p____ing contest.

Yes, I would like to bet on it, as I am proud of having developed many, many fine talents and PDs during my career.

Who are you and who have you "developed?"

 

[SuperRadioFan]

Well by the looks of it David and The Laffer will make this a 100+ post thread!

How many more markets are going to get The Movin' format and waht does anyone think of the format's long-term success?

 

[OldGringo]

David,

You're so stupid. You're saying most 40+ males don't like Movin music. I remember you consultants used to claim that in the 80's. Stations everywhere playing dance music not only got big ratrings with women but did very well with men. Stop trying to put everyone in a category. Geez and to think i thought Whites were prejudice. David, it's obvious you have no respect for jocks by your consistant negative comments. I'm betting you sucked at being on air, but i'm sure not half as bad as you suck as a programmer at the failed UNIVISION.

Why do you have to be insulting. I am not stupid, and discussion is not enhanced by that kind of remark, which only demeans you.

I did not say that 40+ males would like or dislike the Movin' music. I said that your opinion on the music is irrelevant as you are, apparently, a white maile and tus, outside the target of the station. Any station will not mind added cume, but if they are going after a specific demo, those outside the demo are probably not going to impact sales much. And the station really doe snot care one way or another what you think of the music.

I learned very early that I was not going to be an outstanding air talent, so instead of pursuing that option I built a station so I could name myself PD since there was not much of a market for 17-year-old PDs at the time. I never said I was a good talent... because I wasn't.

As to the ad hominems, you are wrong on all three of your potshots.

I am also a pretty good progammer, with a list of successes I am very proud of.

And I have the utmost respect for good jocks in formats where they should be a part of the formula for good radio. I have trained countless top jocks in major markets, but I have also programmed Beautiful Music (over 60 stations at one time) where jocks are not required... so each situation is a call based on the market, the competiton, the format and, most importantly, what the listeners want and expect.

And Univision is a very sucessful media company. The radio division was up over 28% in AQH persons from Spring of 2005 to Spring of 2006, the highest gain of any major broadcaster in the US.

 

[OldGringo]

Well by the looks of it David and The Laffer will make this a 100+ post thread!

How many more markets are going to get The Movin' format and waht does anyone think of the format's long-term success?

We will probably see plenty of Movin' clones, too. Just like the Bob's and such that copy Jack. Some will be good, some won't.

Because the format is female driven, I suspect the ones that have talent will do much better. And I suspect the ones that research locally as opposed to some kind of list cloned or copied from another station will also do better.

I think that the major Hispanic markets will definitely have such stations. And markets where rhthmic CHRs have thrived in the 80's and 90's will also be potential markets.

At the end of the day, it is about execution.

 

[klifhanger]

"OLD GRINGO" who uses a demeaning nic for anglos a.k.a David EDWARD FRANKLETON GLEASON v.p. (supposedly) of "LUnavision"
Once again expresses his "countryboy" flavored arrogance of radio.

CBS which on another group was stated stood for"Can't Broadcast Sensibly" made a damn major mistake. The "Oasis" for its format was doing fine and was listened to,however in their questionable infinite wisdom,blew it up. They wouldn't blow up Jack,that would be admitting a mistake,something CBS and Gleason could never do. (No David Countryboy..I know you don't work for CBS..but your lack of common sense is the same). CBS wouldn't blow up "Free 105.3"that would be admitting a mistake as well. So that leaves KVIL,KLUV and KRLD. "Movin"on AM? .That rules out KRLD. KLUV? They are holding their own,but in CBS's infinite wisdom expect them to go "Country Hip Hop" with Big &Rich.KVIL?well their PD just transferred over to "Movin" so KOAI it is. Still an idea with no thought put behind it is just like any other consultant, sorta like Country Boy Gleason.
The format is another 90 day wonder. Lame,infuritate loyal Oasis listners,but appease them to go to the internet and listen to smooth jazz.

Hasn't CBS learned their lesson yet from "Blink;.and blowing up WCBS-FM's Oldies?" Apparently not.

 

[OldGringo]

"OLD GRINGO" who uses a demeaning nic for anglos a.k.a David EDWARD FRANKLETON GLEASON v.p. (supposedly) of "LUnavision"
Once again expresses his "countryboy" flavored arrogance of radio.

You got two of my 4 name-pieces wrong. It's "Eduardo" (Nice Saint's name) and "Frackelton" (nice Irish name).

I have no idea what the "countryboy" comment even means. Whatever.

CBS which on another group was stated stood for"Can't Broadcast Sensibly" made a damn major mistake. The "Oasis" for its format was doing fine and was listened to,however in their questionable infinite wisdom,blew it up.

Quite a few smooth jazz stations are getting blown up. They are, in many markets, declining in billing because they are ageing demographically and getting hard to sell. Jack is probably an easier demographic sale. In the last trend, KOAI was 22nd in 25-54 listenership, so it is obvious why its billing was waaaaaaaaaaaaaaaaaay off.

They wouldn't blow up Jack,that would be admitting a mistake,something CBS and Gleason could never do. (No David Countryboy..I know you don't work for CBS..but your lack of common sense is the same).

One mistake, if it is indeed one (the Jack ratings are pretty good in 25-54 and billing is higher than previous years) is separate from the fact that KOAI was billing less than Jack. So, whether you consider Jack good or bad, KOAI is s separate issue where ageing demos have made the station hard to sell.

CBS wouldn't blow up "Free 105.3"that would be admitting a mistake as well.

Right or wrong, CBS has a long term commitment to making a younger oriented FM talk format work, as they see it being the "news talk" of the future generation. Like all talkers, they take a long time to mature and, perhaps, the CBS folks understand this and are making a commitment to format development. This would be nice in an era of instant gratification and 90-day forward vision. Instead of criticism, this one merits applause for taking the chance on some major stations.

So that leaves KVIL,KLUV and KRLD. "Movin"on AM? .That rules out KRLD. KLUV? They are holding their own,but in CBS's infinite wisdom expect them to go "Country Hip Hop" with Big &Rich.KVIL?well their PD just transferred over to "Movin" so KOAI it is. Still an idea with no thought put behind it is just like any other consultant, sorta like Country Boy Gleason.

All three of those stations bill around $20 million. All are profitable. They ain't broken. KOAI was broken.

The format is another 90 day wonder. Lame,infuritate loyal Oasis listners,but appease them to go to the internet and listen to smooth jazz.

How do you know that the format has no staying power? It is not old enough to know. Or are you prescient?

Movin' is an adult CHR, a good concept. We will not know the power of the format for a year or so.

And the KOAI listeners are mostly 55+, so terrestrial radio is not able to be concerned about them.

Hasn't CBS learned their lesson yet from "Blink;.and blowing up WCBS-FM's Oldies?" Apparently not.

You have to admire the fact they are trying new things. And CBS FM was, indexed against the market, off in revenue by 40% since 2000 til the time of the flip. While they did not handle the PR at all well, they did have to change this station, eitheer last year or in the next few years.

 

[surfdude]

David is right on almost every point he makes. He has actively and successfully programmed many stations.
Local research WORKS.

The opinions of most people on these boards is personal and anecdotal, not very valuable when programming a winning station.

I don't know David, but for some of you accusing him of racism, is ridiculous.

These radio boards are filled with bitter has beens and wannabes.

Let's talk about radio and quit bashing people.

IT IS FUNNY HOW MANY DESPERATE STATIONS ARE JUMPING ON MOVIN', WHEN IT HAS NO TRACK RECORD!!

 

[JayDavis]

I have never written a thing on this forum until now.

I am in TOTAL shock about losing The Oasis.

I am a white, male, 46 years old and married and my wife and I LOVED listening to The Oasis.
While many comments have been made about the racial market this station was trying to capture,
I didn't see the station as a "color".

Yes, at many of the events, I would say more black people were in support of The Oasis, than the
white audience, yet I am certain that the station had a lot of white listeners as well.

I have already removed 107.5 off my radio station presets in our cars.

Totally in shock. Sure will miss Lynn Briggs, Tim Garrison and Trevor Ley.

Geesh............

 

[OldGringo]

I have never written a thing on this forum until now.

I am in TOTAL shock about losing The Oasis.

I am a white, male, 46 years old and married and my wife and I LOVED listening to The Oasis.
While many comments have been made about the racial market this station was trying to capture,
I didn't see the station as a "color".

Yes, at many of the events, I would say more black people were in support of The Oasis, than the
white audience, yet I am certain that the station had a lot of white listeners as well.

I have already removed 107.5 off my radio station presets in our cars.

Totally in shock. Sure will miss Lynn Briggs, Tim Garrison and Trevor Ley.

Geesh............

This will probably not change your disappointment, which is natural when a favorite station changes... but...

The reason KOAI changed is not ethnic or racial, but age-based.

Nearly all (like 99.5%) of major agency based ad buys are for groups within the wide boundries of 18-54 year olds. There are, for all practical purposes, any 55+ buys.

KOAI had very few under-55 listeners. In fact, it was not even in the top 20 staitons in Dallas in this age group, so the sales were declining badly.

It´s in cases like this that satellite fills a valuable niche in entertainment. You might want to explore XM and Sirius and see if they can satisfy your music taste.

 

[JayDavis]

I understand that ratings drive radio programming. I have a degree in Advertising, yet I just hate that the station has changed formats.

I just might have to go buy an XM radio now.

I can at least go buy an Ipod FM transmitter for a while.............

I still find it hard to fathom that KOAI had very few under-55 listeners though.
I thought this station reached a broad spectrum of the DFW listening market, although
never a Top 10 station.

 

[OldGringo]

I understand that ratings drive radio programming. I have a degree in Advertising, yet I just hate that the station has changed formats.

I just might have to go buy an XM radio now.

I can at least go buy an Ipod FM transmitter for a while.............

I still find it hard to fathom that KOAI had very few under-55 listeners though.
I thought this station reached a broad spectrum of the DFW listening market, although
never a Top 10 station.

In the last coulple of surveys that I checked (Fall, Winter and Spring) KOAI had a low 12+ and about half the listening was in 55+, meaning that it ended up very low on the 25-54 ranking.

 

[TheLaffer]

David is right on almost every point he makes. He has actively and successfully programmed many stations.
Local research WORKS.

The opinions of most people on these boards is personal and anecdotal, not very valuable when programming a winning station.

I don't know David, but for some of you accusing him of racism, is ridiculous.

These radio boards are filled with bitter has beens and wannabes.

Let's talk about radio and quit bashing people.


IT IS FUNNY HOW MANY DESPERATE STATIONS ARE JUMPING ON MOVIN', WHEN IT HAS NO TRACK RECORD!!

Glad you have all the answers Surfdude. Why is it when someone dissagrees with your bud David they're Has beens and wannabes. Certaintly you can come up with something more profound.

 

[TheLaffer]

I have never written a thing on this forum until now.

I am in TOTAL shock about losing The Oasis.

I am a white, male, 46 years old and married and my wife and I LOVED listening to The Oasis.
While many comments have been made about the racial market this station was trying to capture,
I didn't see the station as a "color".

Yes, at many of the events, I would say more black people were in support of The Oasis, than the
white audience, yet I am certain that the station had a lot of white listeners as well.

I have already removed 107.5 off my radio station presets in our cars.

Totally in shock. Sure will miss Lynn Briggs, Tim Garrison and Trevor Ley.

Geesh............

This will probably not change your disappointment, which is natural when a favorite station changes... but...

The reason KOAI changed is not ethnic or racial, but age-based.

Nearly all (like 99.5%) of major agency based ad buys are for groups within the wide boundries of 18-54 year olds. There are, for all practical purposes, any 55+ buys.

KOAI had very few under-55 listeners. In fact, it was not even in the top 20 staitons in Dallas in this age group, so the sales were declining badly.

It´s in cases like this that satellite fills a valuable niche in entertainment. You might want to explore XM and Sirius and see if they can satisfy your music taste.

Hey David,

Why don't we just get rid of any format that has listeners over 50? Sure anm glad you're in Spanish radio.

 

[Kent]

Where do you find that stuff anyway? I've searched all over the FCC's site.

Go to the Media Bureau's public access section. Do a call sign search for "KMVK." I just searched a few calls before I found it.