• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

KOAI-FM

“We’re in the business of serving as many listeners as possible with a format,” says Kurt Johnson, vice president of programming for CBS Radio in Dallas. “While ‘The Oasis’ had many loyal fans for many years, it simply wasn’t reaching the audience we need to reach.”
[/quote]

Okay, fine! :mad: What audience were you trying to reach? ??? ???
 
JBPerry said:
“We’re in the business of serving as many listeners as possible with a format,” says Kurt Johnson, vice president of programming for CBS Radio in Dallas. “While ‘The Oasis’ had many loyal fans for many years, it simply wasn’t reaching the audience we need to reach.”
Click to expand...

Okay, fine! :mad: What audience were you trying to reach? ??? ???
[/quote]

Nearly all significant ad buys are for 25-54 or some part of this. KOAI was below #20 in 25-54 in Dallas.
 
Kurt Johnson said, "We’re in the business of serving as many listeners as possible with a format". That's as straightforward a comment as you'll ever hear. Can anyone debate his point?

Hello?

Bueller? Bueller??

You can debate all day long about whether his decision to flip KOAI was right, and Gob bless Radio Info for giving us thh forum to debate the issue, but in the end, it was HIS decision to make because HE is there and WE are not.

As for you Gringo, when I first started reading this thread, I thought your posts were intelligent, well written, and taken from a perspective of someone who knows of what he speaks.

Then as I went further into the thread, I thought that that you must be a paranoid, hang-on-to-the-past (but still highly intelligent) programmer. I have no clue who you are or who Laffer is (but I love his no-one was home tag, but for the love of all that is Holy, can we just agree that Charlie Connolly buried the Oasis?

We listened to the Oasis until about a year ago and now we are all CDs or no music in our office.
 
TheLaffer said:
Hey David,

Why don't we just get rid of any format that has listeners over 50? Sure anm glad you're in Spanish radio.
Click to expand...

I did not say "over 50" and there is a distinction. Almost all the significant buys are targeted at under-55 in all or some of the 18-54 segment. Radio formats survive or grow if they are targeted inside these demos for the most part. Stations that do not rank well in this area (whether it be 25-54. 18-34 or someting specific like woment 25-44) do not get ad buys.

So, there is an automatic elimination of formats that are either top-heave in 55+ or whose audience matures so that most of it is over 55 and the compponent below 55 is too small to make it onto buys or is not priced appropriately for the audience size.

KOAI over the last several years had been showing extreme ageing. It obviously got to the point that it was not achieving billing levels that were satisfactory, and probably could not be projected for any improvement. Radio stations have no control over the demos of agency buys, so there was fundamentally nothing they could do short of looking for a more in-demo format.

I don't make these rules, so please don't consider thiis to be an agenda of a personal kind. It is just the reality that every sdvertiser-supported radio staiton has to live with in the larger markets that do mostly transactional business (based on Cost Per Point in campaign target demos).
 
Interesting that some of you have commented that KOAI was a mostly black radio station with listeners over 55. I am a 44-year-old white educated female who had been listening to Smooth Jazz for almost 10 years. Many of my friends who have similar demographics as I do also listened to the station regularly. I also did not see 107.5 as having "a color". I too will take 107.5 off my radio settings unless they bring back my favorite station. I am not happy about this change at all!!!! As always, it is always about the dollar-not what people like. :'( :mad:
 
Unfortunately, yes, the decision is because of the dollar as it is the dollar that pays the salaries, the electricity, etc............but I HATE this decision as well.
 
jazzloverindfw said:
Interesting that some of you have commented that KOAI was a mostly black radio station with listeners over 55. I am a 44-year-old white educated female who had been listening to Smooth Jazz for almost 10 years. Many of my friends who have similar demographics as I do also listened to the station regularly. I also did not see 107.5 as having "a color". I too will take 107.5 off my radio settings unless they bring back my favorite station. I am not happy about this change at all!!!! As always, it is always about the dollar-not what people like. :'( :mad:
Click to expand...

KOAI is hardly a mostly Black station. The spring book showed them cuming 37% Black, 51% other and 13% Hispanic. The real issue was low billing and an ageing demo, not the ethnicity.
 
Hey its Kurt Johnson,the mastermind of KVIL's plunge a few years back. The mastermind who took over Jack after all the work was done by others so he could be credited with that. Sorta like David. They are all the same.What listeners like doesn't matter as long as the CONsultants pockets are stuffed,and the boardroom of real estate agents line their pockets as well. As for the comment about the office, it's a valid point. There is probably a large portion of offices in DFW who have now eliminated radio and have gone to cd's.
So much for "take your radio to work day promotions".
 
"Glad you have all the answers Surfdude. Why is it when someone dissagrees with your bud David they're Has beens and wannabes. Certaintly you can come up with something more profound."

Laffer nailed it on this one. I know I am not a "hasbeen" and I am sure he is not one either.

Surfdude:Ween yourself off of David's PR machinery,and actually do some DEEP research that you advocate so much. Its buried in the layers. David is good at PR and embellishing events,facts,or creating them,and he has "COVERED" his bases well.Go beyond the RI board and his lemmings he has recruited to praise his name,and seek out information from other sites or individuals who had dealings with him. It will take awhile,not just 1 or 2 days I am sure.
You will find the "hasbeens" you insinuated are not alone in the assessment of information about David. He is talented in weaving the elements of Houdini and PT Barnum with a dash of Copperfield in creating a grand illusion about himself. Research ,and research well.
 
JayDavis said:
Unfortunately, yes, the decision is because of the dollar as it is the dollar that pays the salaries, the electricity, etc............but I HATE this decision as well.
Click to expand...

What salaries would that be Jay? Oh that's right the inflated salaries of blowhards like Kurt Johnson and clueless CPA's turned GM's like Randy Friend. I don't see too many more meaningful "salaries" left on KRLD, KLUV, The Oasis. Then there's the Einstein’s in NYC collecting those huge salaries and creating one blunder after another.

Nope Jay, decent salaries went south when CBS decided to run off great talents like Tempie Lindsay, And who's the girl that was an insitution here that worked at KVIL back in the 80's. Mr. Programmer Kurt Johnson fired her. Oh that's right she was a little difficult. Didn't kiss Kurt's ass like he envisioned. I can name you countless talents CBS has run off.

Why in the hell do you think Ron Chapman got out? He was fed up with lame-ass clueless bozo's in NYC telling him how Dallas Radio should work. Constantly questioning him. Now what do you have? A PD who was Gregg Strassell's #4 choice???

No Jay, it's one thing to cut corners to save money but to GUT your staffs of the most important talent is quite stupid and in the long run it will be the reason Summner finally bails out of the radio business all together which will indeed be a glorious moment in radio.

Now go ahead and call me a has been or wannabe. Despite all this BS at CBS i still love radio and yes i'm still in it. No has been or wannabe here. Call me negative. I think what CBS has done goes beyond negative.
 
I guess what goes around comes around and hopefully, all these yahoos at CBS will get theirs..........


Karma can be a real BITCH at times............

That is all we can hope for.

Sure feel bad for all the wonderful Oasis on-air staff that was there when this happened.
 
OldGringo said:
Hardly a Jack. Jack has an edge, and covers a different era. Jack is a very "white" format. Movin' is targeted primarily at second generation Hispanic females 25-44 and, in a strange convergance of tastes, suburban soccer moms. In many markets this is a powerful combination... big enough in a non-ethnic market to take the Movin' in Seattle into the top 5 25-54 in just 90 days. In Dallas, with a large Hispanic community, it should do even better.
Click to expand...

Been talking to a lot of non-whites for the past few days and they are turning off their radio and pissed off at KOAI for this change. They loved the Oasis, and will not listen to this new format. And they were females in that 25-44 range.

So way to read the demographic KOAI!
 
JayDavis said:
Well I am WHITE and I miss The Oasis as well.

I hope this MOViN format sinks faster than The Titanic!!
Click to expand...

LOL! (Another "non-ethnic" person... like being white makes me be without a family history...) :)
 
JayDavis said:
Well I am WHITE and I miss The Oasis as well.
Click to expand...


Kenny G and Michael McDonald which they played 24/7 aren't exactly black either. I think that format was for white people who wanted to feel black without having to actually listen to too many black people.
 
I resent that remark, radiodial.

I also liked Art Porter, Grover Washington Jr., Al Jarreau, Norman Brown, George Benson, Najee, Johnathan Butler, Wayman Tisdale, Whitney Houston, and Chaka Khan.

I think they were all black people.

Not into color at all in terms of music. If it is good music, I don't care if the person is purple.
 
JayDavis said:
I resent that remark, radiodial.

I also liked Art Porter, Grover Washington Jr., Al Jarreau, Norman Brown, George Benson, Najee, Johnathan Butler, Wayman Tisdale, Whitney Houston, and Chaka Khan.

I think they were all black people.

Not into color at all in terms of music. If it is good music, I don't care if the person is purple.
Click to expand...


Well, I simply cannot apologize. The format was for the BMW driving whites.
 
Well when I attended events put on by The Oasis, there were people of ALL colors, even if you want to believe the station was just programmed to us white folks driving BMW's............
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom