Better would be to actually add some games to raise funds... and awareness for... the groups and activities that Kobe sponsored or supported.
This would be a good chance to do some games with "all star" characteristics where each player would support a particular charity or community event or goal. And collectively, they could back the groups that Kobe supported as well. It would be both a tribute, and a chance to demonstrate that many players give back with time, money and support to different community groups.
And the regular games could each back one of the all-star event, with attendee ticket charges going in part for the Kobe-related campaigns.