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KOLA

E

ebol

Started listening to KOLA 99.9 (redlands?) online. Not a band sound Pop/Oldies/Classic Hits station. Bright upbeat.

Has this been around for awhile?
 
Gary Springfield has been KOLA's program director since 1995. A few years ago he dropped all the pre-1964 songs and added a lot of 1970s-80s music, changing the format from "oldies" to "classic rock"...although I don't understand why classic rock songs can't also be considered oldies. Anyway, KOLA is often the number-one station in the Riverside-San Bernardino PPM Arbitron ratings, even though the station's playlist is now much smaller than that of KRTH. Go figure!
 
LARadioRewind said:
Gary Springfield has been KOLA's program director since 1995. A few years ago he dropped all the pre-1964 songs and added a lot of 1970s-80s music, changing the format from "oldies" to "classic rock"...although I don't understand why classic rock songs can't also be considered oldies. Anyway, KOLA is often the number-one station in the Riverside-San Bernardino PPM Arbitron ratings, even though the station's playlist is now much smaller than that of KRTH. Go figure!
Click to expand...

Smaller playlists often win.
 
Thanks for the info.

A lot of "Classic Hits" stations are Classic Rock-Lite. Or they just don't say Classic Rock.

No Morning Show?
 
Okay, okay, I apologize for confusing "classic hits" with "classic rock." There is a big difference between the two. The "classic rock" format plays Beatles, Doors, Rolling Stones, Chicago, Elton John, Rod Stewart, Journey, Creedence Clearwater Revival and the Doobie Brothers. The "classic hits" format plays Beatles, Doors, Rolling Stones, Chicago, Elton John, Rod Stewart, Journey, Creedence Clearwater Revival and the Doobie Brothers plus Oh Pretty Woman and Happy Together.
 
LARadioRewind said:
Okay, okay, I apologize for confusing "classic hits" with "classic rock." There is a big difference between the two. The "classic rock" format plays Beatles, Doors, Rolling Stones, Chicago, Elton John, Rod Stewart, Journey, Creedence Clearwater Revival and the Doobie Brothers. The "classic hits" format plays Beatles, Doors, Rolling Stones, Chicago, Elton John, Rod Stewart, Journey, Creedence Clearwater Revival and the Doobie Brothers plus Oh Pretty Woman and Happy Together.
Click to expand...

Classic Rock plays Led Zeppelin, Rush, AC/DC, and Aerosmith harder edged music.

Classic Hits plays the artists you mentioned plus Hall & Oates, Earth Wind & Fire, The O'Jays, Donna Summer, Stevie Wonder and a lot of pop music.

Completely different formats.
 
Radioresearcher said:
Classic Rock plays Led Zeppelin, Rush, AC/DC, and Aerosmith harder edged music.

Classic Hits plays the artists you mentioned plus Hall & Oates, Earth Wind & Fire, The O'Jays, Donna Summer, Stevie Wonder and a lot of pop music.

Completely different formats.
Click to expand...

But many classic hits stations, will play classic rock tracks, like Boston, Foreigner, Led Zeppelin, Stones..etc..
 
Okay, okay, Mister Radioresearcher, I was using some good old-fashioned sarcasm to highlight the similarities of the two formats. I know the differences.

In the mid-1990s KLOS occasionally played a song from a current album by a "heritage" artist such as Aerosmith, Eric Clapton, Van Halen or the Rolling Stones. Such songs would be prefaced with the words "It doesn't have to be old to be classic." So what exactly is "classic"---other than just a radio marketing slogan?
 
KOLA used to play a lot of 1964-69 songs that KRTH ignored: Lesley Gore, Dusty Springfield, Mama Cass, American Breed, Mojo Men, Standells, Dave Clark Five, Chad & Jeremy, Sonny & Cher, Paul Revere & the Raiders, and many others. Just think of what high ratings a station could have with a format that played, at the very least, every top-20 song of those six years! I'd prefer every top-40 hit but that ain't gonna happen!
 
And don't forget the billboards with "KOLA" in the same red-and-white lettering style as Coca-Cola!
 
LARadioRewind said:
KOLA used to play a lot of 1964-69 songs that KRTH ignored: Lesley Gore, Dusty Springfield, Mama Cass, American Breed, Mojo Men, Standells, Dave Clark Five, Chad & Jeremy, Sonny & Cher, Paul Revere & the Raiders, and many others. Just think of what high ratings a station could have with a format that played, at the very least, every top-20 song of those six years!
Click to expand...

I'm thinking... about as high as I can think, ratings wise, is about a 0.8 in 25-54.
 
DavidEduardo said:
LARadioRewind said:
KOLA used to play a lot of 1964-69 songs that KRTH ignored: Lesley Gore, Dusty Springfield, Mama Cass, American Breed, Mojo Men, Standells, Dave Clark Five, Chad & Jeremy, Sonny & Cher, Paul Revere & the Raiders, and many others. Just think of what high ratings a station could have with a format that played, at the very least, every top-20 song of those six years!
Click to expand...

I'm thinking... about as high as I can think, ratings wise, is about a 0.8 in 25-54.
Click to expand...

Few phrases grab a 40 year old female in the year 2013 like "and now a record that sold 9,000 copies 49 years ago."
 
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