If you're only looking for a loud voice to sell cars and appliances, then that explains a lot of the stuff we get to hear on Seattle radio. That, and way too much caffeine. Radke is a professional, not a hawker, and I'm glad the people who now run KIRO-FM recognize that.
On the other hand, if you like hawkers and are into dominatrices, you'll probably love Dori Monsen in the afternoon (pardon me if I've misspelled his name). I don't listen to him precisely because I find his blustery style overbearing, his speech patterns unnatural and uncomfortable, and his politics ridiculous. There's no change in his cadence when he's "selling" crap, versus when he's spouting his ideas. (

) I mean, would you really enjoy having dinner with someone who speaks like that to you the whole time? His demeanor is more like boy's night out at a strip club, than a credible, trustworthy voice I want to hear every day. The same critera apply for what I want to hear from a talk show host or a newscaster, in deciding whether I wanto to hear more from them, or not.
I guess that's why there's more than one kind of "audience" in the world of radio listening. Those who know how to appeal to their audience will "succeed"-- until some corporate beancounter blows it all up.