airpab said:
Actually.....I think KOOL sounds better then ever! Was listening all day yesterday on-line and wish I could get the signal where I live.
They have adjusted the music in the right direction for the younger Oldies/Classic Hits Demos in PHX. (The Demos advertisers want) Ideally, they'd keep some good 60's stuff in the mix, but maybe their research shows otherwise?
My bet is that in upcoming books, you'll see their ratings inch up again!
We are already seeing it.
The morning show, in April, got its best number in over a year in 25-54, a 5.2 for the month. In fact, they dipped with the change and went 1.4, 2.1, 2.8 and now a 5.2 in the sales demos in mornings. A nice 25-54 jump if they sustain it.
In 6 to Mid, they have a beautiful trend going on with a 1.7 to a 2.3 to a 3.1 to a 3.7 overall. They appear to have been willing to take a temporary hit to readjust the format for a more salable demo and they seem to have achieved it.