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KOOL SOLID #1...ANYONE SURPRISED?
- Thread starter airpab
- Start date
It doesn't surprise me in the least to see KOOL at the top of the ratings. KOOL has been sounding pretty good recently. I especially like the more frequent airplay of the 60's hits and a retreat from the heavy airplay of 70's disco songs. You know that the classic hits / oldies format in Phoenix is alive and well when KOOL is #1 by a wide margin and KAZG has finally cracked the ratings at 0.1! ;D
Across the country, the oldies / classic hits format has seen a revival. WCBS in New York City reigns supreme, Chicago is enjoying an oldies / classic hit format battle between KHITS and WLS-FM, Las Vegas has two oldies stations now with the recent addition of KOOL 102, Denver's Cruisin' Oldies 950 / 103.1 FM is widely popular and San Francisco finally seems to have an oldies station on their hands at 103.7 FM. It's good to see the oldies / classic hits format have such huge success here in 2011, especially when five or six years ago, it seemed like the oldies format was on life support. Long live those golden oldies!
Across the country, the oldies / classic hits format has seen a revival. WCBS in New York City reigns supreme, Chicago is enjoying an oldies / classic hit format battle between KHITS and WLS-FM, Las Vegas has two oldies stations now with the recent addition of KOOL 102, Denver's Cruisin' Oldies 950 / 103.1 FM is widely popular and San Francisco finally seems to have an oldies station on their hands at 103.7 FM. It's good to see the oldies / classic hits format have such huge success here in 2011, especially when five or six years ago, it seemed like the oldies format was on life support. Long live those golden oldies!
How did KOOL-FM rank in the 25-54 demo? That might be a better barometer
since 6+ and 12+ are "giveaway" rankings by ArbyTron.
since 6+ and 12+ are "giveaway" rankings by ArbyTron.
asugeorge1 said:
I tuned in for about 30 minutes the other day while running some errands (late morning) and it didn't sound a whole lot different from their "big switch" of a number of months ago. Maybe I'll have to give 94.5 another listen. If I listen to KOOL-FM at all it is via the web and is 94.5-2.
oldiesfan6479 said:
And we know how much anything that is free is worth!
In 25 54 the station is 4th, behind KMXP, KESZ and KZZP
In an interesting twist, it's 1st in 18-49! On close analysis it would appear that the station is getting a lot of exposure via workplace and public location listening which has caused the station to be "heard" by many who would not have selected the station on their own.
asugeorge1 said:
Let's not get carried away. That station is 20th in billings, and, as mentioned before, nearly devoid of listeners in the 18-49 or 25-54 sales demos.
The format is indeed a good use for an AM signal that has been outgrown by the market's urban sprawl and growth. Coupled with a very limited coverage FM signal, perhaps they can make a few dollars off it, and the variety it adds to the cluster probably has some value, too.
But it ain't "widely popular."
DavidEduardo said:
And thereby one of the major shortcomings of PPM IMHO. If someone is not consciously listening/selecting their choice of station it is unlikely those pair of ears will not hear what any advertiser intends. Just the normal background noise of a large store makes listening to in-store radio problematic. For that reason I personally would not include in-store in ratings (although I'm unsure how you could ignore them).
In the Workplace....People are at the very least, passively listening and therefore hearing the music and the commercials.
And in the Public locations, of which there are obviously many for KOOL, those that work in the stores are indeed listening....And, those that are shopping, will likely tune-in while in the car or at home, if they like what they had just heard.....And it seems they do!!
PPM accounts for "by chance" and "passive" listening, which can often lead to more regular and/or intended listening of a particular station!
And in the Public locations, of which there are obviously many for KOOL, those that work in the stores are indeed listening....And, those that are shopping, will likely tune-in while in the car or at home, if they like what they had just heard.....And it seems they do!!
PPM accounts for "by chance" and "passive" listening, which can often lead to more regular and/or intended listening of a particular station!
airpab said:
We've had this discussion on the board before. After a previous discussion I made it a point to ask whomever I went shopping with what they had heard once we left. Only one could remember what genre of music it was but couldn't identify the station. The rest couldn't remember as much and almost half could not remember a radio station playing at all.
There are only two places, in my experience, that I am aware of what's playing in the background - my very quiet doctor's office (a sat service of classical music w/no commercials) and Home Depot (because they have it turned up loud and it is constantly interrupted by announcements which draw your attention). HD plays KOOL-FM here in my town BTW.
I'd be very interested in an exit poll to see what the average person remembers of background radio in large stores but common sense tells me it isn't much.
As for the workplace, most people listen with earbuds. I'm not an engineer but it doesn't seem logical that PPM could pick up an earbud at normal volume. As for me, when I was working I listened to a number of radio stations but through streaming - none were local. I expect those worker bees whose streams are not blocked by corp IT do the same.
airpab said:
Considering they have more "listening" 18-24 than they do 25-34, 35-44, or 45-54... I'm not surprised. This has also happened since half the panel has been turned over in the last three months.
Radioresearcher said:
Look at Nov-Dec-Hol-Jan and each month turned between 16% and 19%, for a raw total of nearly 80%. Assuming some "positions" on the panel turned several times because they did not manage to comply, it's still probably 60% churn. Add in the Geo thing and CPO and address based recruiting, the whole texture of the panel has changed.
landtuna said:
Where I live in Mission Viejo, (southern) Orange County, CA, I hear lots of music in mall stores, restaurants, other stores, etc. but just about all of them do not have any feed from an area radio station. For example, I was in a local (Dana Point) coffee shop (one which is wayyyy better than the Starbucks a mile away) and they had some cool music going. Almost always I ask a worker (at any of these stores that have music going) about the source of the music. It's usually a satellite radio feed, or an iPod of someone's mix, etc.
BTW I hear a lot of very cool rock (AAA-eclectic) and/or techno music playing.
A
azenergyfan
Guest
Just an observation but I am surprised at how well KOOL or classic hits/oldies does in Phoenix. With as many "younger" families or individuals who have moved to this state over the past ten years (myself included), I would think the younger skewing formats would do better. I also have to say that I don't have Kool set in my car but latley been thinking of swaping out KNRJ (which I rarely tune into) for Kool.
I'll take kool fm over any other station .slim picking out there.
landtuna said:
95.5 has been sounding pretty good most of the time, lt. I Do wish they would put a few more of the jazzy songs they used to play into the mix.
I'm thinking of becoming a Lovely KOOL Listener, myself.
Hey, Steve Goddard STILL sounds strong...That's the way personality on the radio should be done!
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