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KPCC Rebrands as LAist 89.3

Miss Tuned said:
The branding seems slightly off, unless the programming is going to be modified somehow (although, the station has claimed no change). A listener tuning to a station called "LAist" is likely to expect to hear something about LA. But the on-air schedule is filled with largely the standard NPR lineup.

The blog/news site is all local (and very well-done), the radio station is mostly national content. There's a mismatch between the station and its now parent brand.
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I think there's not so much concern about the radio brand as trying to tie it all together in a digital world...possibly even looking ahead to where an OTA signal is irrelevant and it's LAist and the app that also brings you NPR programming and news via what we know as KPCC that are the primary ways people connect with their product(s).
 
TheBigA said:
The story makes it sound like the branding isn't related at all to radio programming. It's more about tying in with the co-owned news site. It would be interesting to see the traffic data on the site, since they feel that's the stronger brand. The site asks for memberships that don't include the radio station. I'd expect that to change, and make it a bundle.
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Here's what similarweb comes up with for LAist.com vs KPCC.org:

https://www.similarweb.com/website/laist.com/

https://www.similarweb.com/website/kpcc.org/
 
Interesting to see Herb Scannell is the President of Southern California Public Radio. He used to be in charge of Nickelodeon from 1997-2006.
 
LA-ist? Maybe you need to be a bigam-IST or see a psychotherap-IST to listen to them. Maybe an ophthalmolog-IST could see a reson to listen to them but, then a again a preservation-IST would like things to remain the same. Maybe the current listeners could find a intervention-IST to stop them from from doing this.........
 
DavidEduardo said:
What I may be suffering is a generation gap... or just confusion with a new brand.

But...

I don't get it. The name has no warmth or feel to it. I guess it assumes that everyone living in the LA metro area feel "LA-ish" and wants to identify with the city of Los Angeles. I wonder if that is an identity that, let's say, those in Anaheim or Woodland Hills or Pasadena or any other suburb wants to assume.

This has a sound of a bunch of insiders at the organization deciding, with no research, what listeners and new media users will identify with and like. I get that they want a common identity for all the aspects of the organization but this name, to this old guy, seems kinda' cold and aloof.
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I guess maybe the eminent KQED should now call itself SF-ish...my God this is insanity !
 
The online newspaper LAist.com is co-owned with KPCC.

EDIT: This isn't techncially right, KPCC is owned by the college. LAist.com is owned by a subsidiary of American Public Media, which also operates KPCC.
 
Marcos_C said:
Yes, there is, but as far as I know, it has no connection to KQED.

SFist
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I was referring to "SF-ish," which is how the poster spelt it. See below:

TomásEstefan said:
I guess maybe the eminent KQED should now call itself SF-ish...my God this is insanity !
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Regarding other similar collaborations:

Marcos_C said:
Oh, yes, besides KPCC and WNYC, WAMU Washington is the only other public radio station that owns such a website: DCist.
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The New York site is called "Gotham-ist." I lived & worked in NY for many years, and that is the dumbest name I've ever heard. The only reference I can think of is from Batman.
 
TomásEstefan said:
BTW did I miss something ? What is meant by a "publication " in this instance ?
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Earlier in this thread, we discussed LAist. This is a news website that is owned by American Public Media, operator of KPCC. We discovered that the news site gets 4 times the traffic of the KPCC site. It's hard to compare web traffic to radio cume, but clearly, this website is having an impact in the area, and provides more local content than the radio station. It's easier to do that when you're not filling a 24/7 canvas.
 
TheBigA said:
Earlier in this thread, we discussed LAist. This is a news website that is owned by American Public Media, operator of KPCC. We discovered that the news site gets 4 times the traffic of the KPCC site. It's hard to compare web traffic to radio cume, but clearly, this website is having an impact in the area, and provides more local content than the radio station. It's easier to do that when you're not filling a 24/7 canvas.
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The page view summary that Sir Michael posted show pretty low page views. My own site, which is very niche and specialized, averages 500,000 to 600,000 a month. They barely do better in 3 full months. And they LA County population is 10 million, and the LA TV market is nearly 18 million
 
TheBigA said:
The New York site is called "Gotham-ist." I lived & worked in NY for many years, and that is the dumbest name I've ever heard. The only reference I can think of is from Batman.
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Well, long before Batman was created, Gotham has been one of the nicknames of New York City. Bill Finger, one of the co-creators of Batman, got the name Gotham from a New York City phone book. I love that nickname, actually.

Gotham City: Origin of name (Wikipedia)
 
Marcos_C said:
Well, long before Batman was created, Gotham has been one of the nicknames of New York City. Bill Finger, one of the co-creators of Batman, got the name Gotham from a New York City phone book. I love that nickname, actually.

Gotham City: Origin of name (Wikipedia)
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But those Gotham references are absolutely ancient. If they want listeners in their 70's and beyond, "real cool, man".
 
Marcos_C said:
I view "Gotham" as more of a literary nickname...
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Depends how many people wander around NYC in black faux leather full body suits. Maybe a couple in Times Square...
 
DavidEduardo said:
The page view summary that Sir Michael posted show pretty low page views. My own site, which is very niche and specialized, averages 500,000 to 600,000 a month. They barely do better in 3 full months. And they LA County population is 10 million, and the LA TV market is nearly 18 million
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Good context, but as I said, LAist gets about 800K, which is 4 times the traffic of KPCC.org. By comparison, DCist gets over a million visits a month in a smaller market. nbclosangeles.com gets about 3 million. LATimes.com gets over 39 million.
 
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