KPEZ and KHFI,,, I don't get it....

[fredcantu]

The top 40s are ratings winners and make money. Why would they quit?

 

[daypart]

The top 40s are ratings winners and make money. Why would they quit?

I imagine they're delivering young, impressionable consumers in big numbers, too. Auto dealers and mattress stores are just two of the frequent SA radio advertisers who seem to crave young, impressionable consumers.

 

[jras20]

Why would the same owner company have 2 stations of the same format competing against each other? Well I guess it's almost like KVET and KASE sounding the same.

 

[intx]

CC is prob hoping to keep someone from starting a station to go after Kiss FM. With the numbers it gets, the city's other radio owners have to be pondering whether they should maybe flip a frequency and try to steal some of KHFI's audience.

 

[MisterRadio]

It's also the same PD who is also the operations manager of the cluster. KPEZ has always been about protecting or boosting KHFI which is Jay Shannon's baby. At the moment, there is no PD for KASE and KVET with Joel Burke having been fired. The way I understand it Chris Mossier is being allowed to run KVET and Bob Pickett is being allowed to run KASE. I don't know to what extent that is but maybe they will diverge a little bit.

 

[JDawg512]

there is more than one reason as to why this is the case. First off Hip Hop is no longer the genre it once was several years ago. It is stale and doesn't seem to have a real path right now, even hip hop artists are working with big name EDM producers and releasing dance. Dance/EDM is where Top 40 is now and this is not going to change anytime soon. I agree with intx about CC trying to hold the nich with KEPZ. IMO this would be a great time for Emmis to finally relaunch Mega back on FM and compete directly with Kiss, but I doubt Emmis will since they seem not to care about making an effort to compete.

 

[fredcantu]

FOUR of Emmis' Austin stations are in the top 10. That sounds pretty competitive.

 

[willdav713]

FOUR of Emmis' Austin stations are in the top 10. That sounds pretty competitive.

KBPA consistently makes it to the Top 10, so does KLBJ-AM. Even Comedy 102.7 has great numbers.
I am assuming the only Emmis station lagging right now would be KROX?
They used to do Hypersonic Radio, If Emmis were to bring back Mega on the FM it would be on 101.5
That would be ideal because the next adjacent station would be 102.3 The Beat.
I think Emmis might just be holding off on doing so, but I would guess by summer of this year Mega would be back on the FM dial on 101.5 Alternative Rock is just a dying format. If it was successful San Antonio would have an Alternative Rocker instead of Classic Rock wannabes.

 

[Kent]

They used to do Hypersonic Radio, If Emmis were to bring back Mega on the FM it would be on 101.5
That would be ideal because the next adjacent station would be 102.3 The Beat.
I think Emmis might just be holding off on doing so, but I would guess by summer of this year Mega would be back on the FM dial on 101.5 Alternative Rock is just a dying format. If it was successful San Antonio would have an Alternative Rocker instead of Classic Rock wannabes.

While it's true that alternative is struggling, I can't see dance coming back to Austin, except maybe by means of a translator. Then again, Emmis didn't even see a compelling reason to keep dance on its translators and launched all comedy instead. I understand there's a real passion for dance music among the readers of these boards, but that passion doesn't translate into ratings or money. If 101.5 changes in the next year or two, I'd almost bet on it becoming a KLBJ 590 simulcast.

 

[JDawg512]

They used to do Hypersonic Radio, If Emmis were to bring back Mega on the FM it would be on 101.5
That would be ideal because the next adjacent station would be 102.3 The Beat.
I think Emmis might just be holding off on doing so, but I would guess by summer of this year Mega would be back on the FM dial on 101.5 Alternative Rock is just a dying format. If it was successful San Antonio would have an Alternative Rocker instead of Classic Rock wannabes.

While it's true that alternative is struggling, I can't see dance coming back to Austin, except maybe by means of a translator. Then again, Emmis didn't even see a compelling reason to keep dance on its translators and launched all comedy instead. I understand there's a real passion for dance music among the readers of these boards, but that passion doesn't translate into ratings or money. If 101.5 changes in the next year or two, I'd almost bet on it becoming a KLBJ 590 simulcast.

Have you looked at the playlist of KISS lately? Have you looked at Top 40 playlists at all lately? Dance is Top 40, and in fact Kiss Plays many of the songs mega plays so please enlighten me as to how Dance isn't making ratings or money when it is part of pop culture today and is growing rapidly?

 

[Kent]

Have you looked at the playlist of KISS lately? Have you looked at Top 40 playlists at all lately? Dance is Top 40, and in fact Kiss Plays many of the songs mega plays so please enlighten me as to how Dance isn't making ratings or money when it is part of pop culture today and is growing rapidly?

Simple. The 20 or so dance songs making up the top-40 aren't enough to form the building blocks for an entire format. You can't build a 500 song playlist around them and get the same mass appeal. Plus, those songs have a history of burning quickly. You won't hear many of the dance songs currently in the Billboard Hot-100 by summer, though they'll probably make one final cameo in the year end top-100 countdown.

Dance fans have been trying to make the same case for at least a decade, and dance was tried in a few markets, including San Antonio, since and flopped. That logic didn't hold up then. It still doesn't today.

 

[fredcantu]

You don't switch formats unless you're pretty sure it's going to make more money for you than what you're doing now. Dance would be more commercially successful than which format in Austin?

 

[JDawg512]

Have you looked at the playlist of KISS lately?  Have you looked at Top 40 playlists at all lately?  Dance is Top 40, and in fact Kiss Plays many of the songs mega plays so please enlighten me as to how Dance isn't making ratings or money when it is part of pop culture today and is growing rapidly? 

Simple.  The 20 or so dance songs making up the top-40 aren't enough to form the building blocks for an entire format.  You can't build a 500 song playlist around them and get the same mass appeal.  Plus, those songs have a history of burning quickly.  You won't hear many of thedance songs currently in the Billboard Hot-100 by summer, though they'll probably make one final cameo in the year end top-100 countdown.

Dance fans have been trying to make the same case for at least a decade, and dance was tried in a few markets, including San Antonio, since and flopped.  That logic didn't hold up then.  It still doesn't today.

Again I am not sure you really know what's happening in top 40 today or pop culture. Dance is not going away. I read an article at the beginning of this year that discussed the direction too 40 is going in this country. In it the article mentions that by 2015 Top 40 will be majority EDM and the United States will finally catch up to Europe's heavy Dance lean it has had for well over a decade. Yes now is the right time to bring in Full Dance

 

[Kent]

Again I am not sure you really know what's happening in top 40 today or pop culture. Dance is not going away.

I didn't say it was. Dance has been around for decades. Although I suppose you could say rock and roll began with dance, the only time it was really a format was in the mid-to-late-70's, when it was "disco." Dance has taken on many forms over the years and has never been a lasting format. The disco stations either went back to top-40 or to urban by the early 80's. The Jammin' Oldies format was an attempt to bring back the dance craze of the 70's. It worked for about six months to a year and completely burned afterwards.

I read an article at the beginning of this year that discussed the direction too 40 is going in this country. In it the article mentions that by 2015 Top 40 will be majority EDM and the United States will finally catch up to Europe's heavy Dance lean it has had for well over a decade. Yes now is the right time to bring in Full Dance

If the majority of the top-40 format becomes dance, maybe it will eventually become a format. However, I don't see how you build a successful all dance format today. You simply can't build a 500 song playlist around dance music right now. Remember, Emmis didn't see enough potential in dance a couple years ago to even keep it on a translator and went with comedy instead.

Also, if top-40 really does become dance heavy in a few years, I wouldn't be surprised to see top-40 almost go away, like what happened in the early-90's. As top-40 became more dance (which was largely rap at the time) heavy, advertisers shied away, and stations dropped it in droves. On top of that, barely more than 100 songs from the 90's test well today. The whole decade was garbage as far as longevity is concerned!

I may or may not understand pop culture. However, I understand business and how to program a radio station.