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KPHO Losing It

The juvenile marketing campaign "Telling It Like It Is" goes one step further by tonight's series of "breaking news" spots touting the rescue of......wait for it......a horse. The on-screen bugs scrolled the emergency nature of this metro-wide event obviously anticipating the overwhelming interest horses have for Valley viewers. This was followed by a between-BBT shows complete with arrows pointing to the horse (in case us Western folk forgot what a horse looks like), the hole the horse fell into (in case viewers had never seen a hole before) and the backhoe being used to dig the horse out (OK, this one may have merit but only for those viewers under 4 years of age).

And GM's wonder why their news shows are not taken seriously. ???
 
Obviously, they needed a lesson from John Madden on how to use the device. There were no arrows to show how the plow was going to move and then what the horse should do. No POW or BLAM.
 
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