The juvenile marketing campaign "Telling It Like It Is" goes one step further by tonight's series of "breaking news" spots touting the rescue of......wait for it......a horse. The on-screen bugs scrolled the emergency nature of this metro-wide event obviously anticipating the overwhelming interest horses have for Valley viewers. This was followed by a between-BBT shows complete with arrows pointing to the horse (in case us Western folk forgot what a horse looks like), the hole the horse fell into (in case viewers had never seen a hole before) and the backhoe being used to dig the horse out (OK, this one may have merit but only for those viewers under 4 years of age).
And GM's wonder why their news shows are not taken seriously. ???
And GM's wonder why their news shows are not taken seriously. ???