1.4 to 1.8 12+ in Summer phase 1 (just a trend)is huge? I could argue and win that everyday until the book. I'll wait and see. There are too many things wrong with the formatics, talent, business issues at both AAR and a tough sell even in Seattle. They still are filling drive time network breaks with PSA's and promo's and the network level spot sets have yet to reveal substantial buys.
However, if Portland takes to it, one would think the prospects are good in urban Seattle, but a diary mention from other areas in the region might be rather difficult. I will say that trying to connect administration polling numbers with some migration to KPTK is wishful thinking as well as any Infinity plan to add local talent such as a Dave Ross or the like. They, like the majority of the other AAR affiliates nationwide must attract and retain the "psychographic" who are avid NPR listeners if they listen to any radio at all. So far, they have only made inroads in Portland and Denver and are trending down in markets where they have been on longer.
> > Yeah yeah yeah yeah, "It's just a trend," okay, yeah, CAN
> > IT, SKIPPY!
> >
> > KPTK had it biggest trend yet! Is it finally working? Will
>
> > it see the same success in Seattle in a year or so as it
> is
> > seeing in Portland (KPOJ)? As the administration is
> > unraveling?
> >
> > Me tends to think it won't, but I'd like to hear some
> > commentary from the peanut gallery. DISCUSS!
> >
>
> I think it could work their July was huge. If Infinity would
> add a local morning show with an extreme talent like Dave
> Ross and a smart news anchor who could keep up with him, I'd
> listen.
>