Of course none of this has anything to do with KPWR, which IS live & local, and features personalities who the listeners care about. Unfortunately, none of their listeners seem to post here, because the topic instead moves on to much older white people's music.
Radio has so homogenized itself that kids no longer think it is anything special.
I wonder if the people who post on radio message boards spend, on average, less time listening than people who do not ever go to these sites (and likely don't even know about them).
I think you're trying to force younger people into liking what you like. They don't. So get over it.
You're inventing a problem that doesn't exist. Some radio stations are jukeboxes. Some radio stations have strong personalities. It's our job to give people a choice, and let THEM decide what THEY want. Not force them into accepting what we give them. They HAVE a reason to tune in. Those reasons are as individual as the listeners themselves. And we're doing a great job, because 249 million people listen, even though they have lots of other choices.
Do you even know the name of the new morning show at KPWR? Have you ever listened? If you did, you'd know that KPWR is NOT a jukebox. I can tell the difference between a listener and a critic. Read the comments on KPWR's Facebook page. Compare them to what you read here. There's a very obvious difference. KPWR's listeners aren't going to post here because none of their friends are here. They're on Facebook. They don't HAVE to post here. You have to give them a reason to post here. Otherwise they'll go to Facebook.
I think they called it "Big Boy's Neighborhood" because he has quite a few others in the studio, but I don't really pay attention, so I wouldn't be betting any money on it.
Radio needs to give their listeners a reason to tune in - as in, "I may miss something really cool on Big Boy's show if I spend my time elsewhere". A consistent jukebox that repeats every hour (with robotic DJs to match) is not a reason to tune in.
And if they have no reason to tune in, they certainly aren't going to look for a place to go online and chat about it.
On the off chance that some young lad were to try to post about his favorite radio station KPWR here and manage to get any one small detail about the business mechanics of the industry wrong on this board, you just know what will soon be coming for him from some of our self-appointed radio sages on high.
Good, because you'd lose. A few months ago, Big Boy was lured away by Clear Channel to a competing station. KPWR now has The Cruz Show. And he's not the only DJ on the station who does interviews with artists. You're likely to hear a big star being interviewed at any time of the day. The fact that the station plays the same song several times an hour doesn't make the station a jukebox. Although most jukeboxes I know will play the same songs several times in an hour. As I said, there's a lot more to this station than the music they play. Don't invent problems for radio stations that don't exist.
Obviously I was referring to his old show on KPWR, the station this thread is discussing.
We're getting way off topic here---which ain't nothin' new---but who remembers the adult contemporary format that aired on KMET in the late 1960s and early '70s? All the announcers were female and they were known as the "KMET FeMs." Wasn't that cute? I'd love to find a KMET aircheck from that era.
That is a generation-specific POV. Today's listeners weren't around when the kind of radio you or I would find compelling existed, so they do not have a frame of reference for comparing the "jukebox" presentation.
In fact, today's young listeners would find personality-driven formats as archaic as you and I would have found the disc jockey shows of the 1940s or 1950s. Why? Because it isn't what they expect from radio.
As pointed out, they find somewhere to chat with others who share their expectations and experience, only the URL begins with "www.facebook.com" and they have little to no interest in discussing radio in general. They especially have no interest in discussing how radio used to be.
BigA covered a lot of what I was thinking, but I have a couple of thoughts as well.
Thank you very much for once again reminding us how much you dislike that this board is populated by radio industry professionals. I'm sure Streamline is thrilled to have you here with that attitude.
Unfortunately, he also took what should have been a friendly dialogue between two people who love radio, one a fan and one a pro, and made it some sort of an in-your-face insult fest.
As I said, radio is the millenials LAST CHOICE for content delivery. It is you guys who are defending the old ways.
But that's the job of a professional voice talent. You get hired to do commercials for Firestone, and you're hired for a specific sound, to deliver specific words, in a very specific way. Voice talent get directed through the script, and they're expected to read it as written. That's what they get paid to do. They're not getting paid because of their knowledge of the music. That's what the music director does. Music directors were added in the 60s. So once again, the MD was choosing music for the station, not specific shows.
But did Mark Wallengren, Ted Ziegenbush, Karen Sharp, Bryan Simmons, et al really consider themselves to be that, or did they think that knowing the music and presenting the music to their audience in their own personality was a key element to their value on the job?
It is no accident that the Sound really started to make a move on KLOS when they started taking their long-time talent, particularly Rita Wilde who has a stellar reputation for her knowledge and presentation of the music (particularly "important bands" like Springsteen and U2).
In fact, today's young listeners would find personality-driven formats as archaic as you and I would have found the disc jockey shows of the 1940s or 1950s.
They are definitely interested in a personality driven show.
I call a foul on being misquoted.
Please note the two phrases boldfaced in the quotes. I said "format" in direct response to your earlier comment about "jukebox formats". You now say "show" which is one daypart, not the entire format.
I am trying to answer you in context, which is extremely difficult if you change the context.
Are we talking about whether or not listeners want a format which has personalities all day, or are we talking about them wanting a format which has a highly visible morning personality and a liner-driven format in other dayparts?