And in terms of KQMT, they are borderline Adult Hits with a rock lean. They play conventional classic rock fare from the late 60s through the 90s, but are also playing artists like Duran Duran, Depeche Mode, Prince, Tracy Chapman, and pop one hit wonders John Parr, John Waite, and Eddy Grant, all in rotation. Their audience overlaps, but their presentations and playlists differ enough that they are different products.There are subtle but noticeable differences between KQMT and KRFX.
KRFX, for example, plays quite a bit of Metallica. It even plays the Offspring and Rob Zombie. They seem to be throwing a bone to the crowd who used to listen to KBPI but can no longer do so given its severe signal downgrade.