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KRLD needs a Meteorologist?

KRLD needs a radio meteorologist, really? That's what the ad on TAB.org says. And here's more:

Individuals must have the ability to perform well under pressure during severe weather and must be willing to do whatever it takes to cover all weather events in North Texas

You can't compete with Brad Barton, no way, no how. It's just futile...
 
richllewis said:
I remember way back when when Brad Barton was part of KRLD

Brad was at KRLD until way back in 2009!
 
jd said:
richllewis said:
I remember way back when when Brad Barton was part of KRLD

Brad was at KRLD until way back in 2009!

And, given that KRLD is looking for a meteorologist, he might perhaps end up back at KRLD now that WBAP is in the clutches of Cumulus. Given the nature of Cumulus, is it very hard to imagine that the geniuses in Atlanta might end up doing to Brad Barton what they did to Mark Davis - or perhaps worse?

After all, Cumulus can save all sorts of money by getting rid of all the meteorologists at its various stations around the country and replacing them with a single, low paid, hourly, recent graduate with a newly minted online meteorological certificate and perhaps some equally low paid admin person to rewrite verbiage from National Weather Service forecasts for various markets. Heck, even I could repackage and read National Weather Service data and forecasts and make it sound like I actually know what I am talking about. And how many listeners would catch on to the fact that the Official WBAP Meteorologist they are listening to from "Weather Center 820" will, within a matter of moments, be on the air in New York City as the Official WABC Meteorologist? Isn't that the way that Cumulus does things? And when a local weather emergency breaks out - well, they can always train the Chris Krocks and Ben Fergusons of the world how to access radar images at weather.com and wfaa.com and monitor twitter to let people in various parts of town know when to duck.
 
Brad Barton is the go-to guy on radio, then and now.

It's a little aggravating, though, that WBAP is the primary EAS station for DFW and you have to wait for them to send the alerts down the line before you can get more info from Brad.
 
Hello All, I agree the waiting on EAS recording is BAD RADIO for WBAP. Why??? do they record it on the air live on WBAP?? They need to like Brad talk about the severe weather on live air. They should record the EAS alert on mic channel 2 or in a production recording studio. I like to see Brad go back to KRLD 1080AM. I do not know that will happen. He was missed around by CBS. I bet he will stay at WBAP.

Dan the MAN!!!
The North Texas RADIO MAN!!!


Triple Fake Jerry said:
Brad Barton is the go-to guy on radio, then and now.

It's a little aggravating, though, that WBAP is the primary EAS station for DFW and you have to wait for them to send the alerts down the line before you can get more info from Brad.
 
I have a GREAT person for KRLD to use as a Meteorologist. Scott Sams.....he was a TV meteorologist at WFAA Channel 8 years ago. He would work better as Meteorologist than morning news man....he is currently a CBS employee....just saying...lol

Dan THE MAN!!!
The NORTH TEXAS RADIO MAN!!!
 
Unless he got a degree and certification online, to my knowledge Scott is not an accredited meteorologist.
 
317C50KW said:
Unless he got a degree and certification online, to my knowledge Scott is not an accredited meteorologist.

Scott was a weathercaster for WLKY in Louisville in the late 70's or early 80's as a near-kid. I don't think accreditation is all that important for a broadcast position.
 
Scott was a weathercaster for WLKY in Louisville in the late 70's or early 80's as a near-kid. I don't think accreditation is all that important for a broadcast position.

When it comes to DFW, you would be wrong. This board will remind you we're market number 5. That means we're a heck of a lot bigger. What works in Louisville, Kentucky (#50) doesn't necessarily apply here. Plus I think more stations are trying to get meteorologists to raise their reputations, even if they have to go to Mississippi State to find them.

Wild card pick would be TWC's Mark Woolsey (previously known here as Mark Elliott).
 
Credentials don't seem to matter for this - - -

Applicants must possess a minimum of 2 years on-air experience and have the ability to deliver forecasts in a conversational, easy to understand style

I think CBS is using the term "meteorologist" quite loosely... you merely need the ability to deliver forecasts in a 'conversational, easy' fashion. As for academic credentials, well, they don't seem to be matter.

Shouldn't the add say you need a degree + certification? Curiously, it does not.

Seems like you only need an on air presence...

There is only ONE Brad Barton. He is in-duplicable (very difficult to duplicate)
 
...."Individuals must have the ability to perform well under pressure during severe weather and must be willing to do whatever it takes to cover all weather events in North Texas.'

I've noticed on quite a few afternoons with severe weather around that Krista was not on the air. Why? Perhaps this is the issue that they are trying to fix.
 
Is there any reason for any Professional Broadcaster; On or Off Air...(See the "Chief Engineer" thread) to ever work for Cumulus? Ever?

Jon-David Wells
The Wells Report
660 AM THE ANSWER
Dallas/Ft. Worth, TX
 
jondavidvox said:
Is there any reason for any Professional Broadcaster; On or Off Air...(See the "Chief Engineer" thread) to ever work for Cumulus? Ever?

Perhaps because the alternative is even worse? Like, for example.... not working at all?

And the poor staffers at WBAP certainly did not have a whole lot of choice in the matter. They merely woke up one day to learn that their employer had been taken over by Cumulus - which, I am sure, is something that they dreaded, hoped would never happen and were less than thrilled when they heard about it. It is not so easy for most people to just up and quit their job. And it is not like there are a gazillion other radio jobs out there that can be quickly and easily found.

And, for many, the opportunity to work for a station with a prestigious reputation in a top market would be viewed as a very tempting potential resume enhancer and stepping stone to something better. There are a whole lot of talented people in smaller markets who are eager to move up in the world. If one's game plan is based on life after Cumulus, it might be tempting.

Given the way that Cumulus is systematically sacrificing the long-term in order to squeeze a few extra pennies out of the short term at stations all over the country, I think it is pretty likely that Cumulus itself may not be around for the long-term. So if one is young and already making crappy money in a small market, one might be in a position to take a gamble in order to be better prepared for a more desirable employer or for whatever is left after the dust settles and the Cumulus empire eventually lands in other hands. #CumulusFail
 
Hey Jon-

Is there any reason for any Professional Broadcaster; On or Off Air...(See the "Chief Engineer" thread) to ever work for Cumulus? Ever?

I was pondering that exact same question, your question from above. Then, I went to see the movie SAVAGES over the weekend. And from the big screen depiction of life in the drug trade and working for drug cartels in Mexico and California, and I have come to see Cumulus in a whole new light.

I don't think 'da cloud' literally beheads former employees before disposing of them in the streets. So, actually, there is somewhere worse to work...

Just a thought.

And kinda nutz how violence on the big screen can make corporate radio seem so innocuous.
 
Hello...Hello..I thought we were discussing KRLD's need for a meteorologist.

We get it. You guys hate Cumulus. Fine...don't work for them. Can we move on?
 
317C50KW said:
Unless he got a degree and certification online, to my knowledge Scott is not an accredited meteorologist.

Didn't I read somewhere that Brad Barton was never an accredited meteorlogist? Who cares if he took one of those crash courses, if he delivers the weather well, what's the difference?
 
"Hello...Hello..I thought we were discussing KRLD's need for a meteorologist. We get it. You guys hate Cumulus. Fine...don't work for them. Can we move on?"--Nightpattern

Night...

The answer to your question "Can we move on?" would be "yes" if I didn't care more about warning my fellow On-Air Broadcasters away from being lured into a consistent nightmare sequence of no-win situations, than your (no offense) uninformed understanding of them.

Further, I don't "hate" Cumulus. In fact, I'm trying to help them. By consistently telling the Truth about this company, one of two things will happen:

  • One...They will realize that their reprehensible conduct toward their On-Air employees has damaged what's left of their reputation to the point where they can no longer attract the Professional Broadcasters they need to be successful, and so will create a reliable, and attainable path for success....which is in no way present now. Or....

  • Two...They will continue to implode as a viable media corporation without a competitive product, go bankrupt, and get split by their financiers into several smaller, profitable, Broadcasting Companies. Who will then "...operate [within their communities] in the public interest as a public trustee."


Naturally, neither of these things will happen if we; Professional On-Air Broadcasters are pushed into silence by those are tired of reading the benevolent Truth about this, again, in my professional opinion only, malevolent company.

Let we On-Air Lifeguards do our jobs, Night.

However, in response to your letter, I for one will continue to focus on being constructive in my unflinching, fair, and Truthful appraisal of what is in my view, reprehensible destructive professional conduct foisted on Our Industry by what I consider to be a malfunctioning media corporation.

I'm not the problem here....I'm part of the clean-up crew. The meek shall inherit the mess...

J-D

Jon-David Wells
The Wells Report
Dallas/Ft. Worth, TX
 
an accredited meteorlogist?

If I gave the impression that Brad is not an accredited meteorologist, I must say that is incorrect. Brad has a degree from the University of Mississippi, and has every right to claim to be one.
That doesn't mean I like him, or respect his work. It does mean that I know what it's like to have someone incorrectly impugne my work and qualifications.
 
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