Ed,
You said:
to keep listeners and make money
That's nothing new. That's always been the goal of radio. It may have not been your goal as a broadcaster, but your owner felt otherwise, I guarantee it.
The difference today is, while the listeners in the past would have have stampeded to another station with "integrity," today not enough people care to make the meter move.
They can call it "The Absolute Gospel Truth With Joe Kelly, Spokesperson For God" and he can tell lies and spread hate (not saying he's doing EITHER right now, this is hypothtical), & as long as the listeners & advertisers stay, Cox couldn't care less.
And it's ALWAYS been that way. "If it bleeds, it leads." "If they're dead, we're live." These are radio news mantras going back to the 50s at the least.
Newspaper did it before us; I have a book on my bookshelf just a few feet from here with headlines proclaiming "ALL LIVES SAVED ON TITANIC!!!" and others warning "ALL SOULS LOST ON TITANIC!!!" Both done in order to sell newspapers, not out of any sense of integrity. It was what people wanted, they printed it, people bought it, everybody wins.
In fact, if I REALLY wanted to play devil's advocate, I could draw a comparison between newspaper accuracy & cautiousness going up & circulation going down... but I won't.
As I mentioned, radio sold its soul early on, too... look at the burning of the Hindenburg in 1937, where the newscast was RECORDED. They knew the tragedy on that disc, & rather than respecting the dead & holding onto their "integrity," they played the disc of the reporter watching 35 passengers & crew burning to death. Why? People want to hear. Same reason you can't turn away from a train wreck.
TV's so famous for losing all "integrity," Don Henley wrote "Dirty Laundry" about it, in the 80s. ("Is the head dead yet? You know the boys in the newsroom got a running bet / get the widow on the set...")
What KRMG & KFAQ & multiple stations across the country are doing is only new because it wouldn't sell in the past but will sell now. Conservatives especially (gross stereotyping ahead) see everything & everyone as having an agenda... against that backdrop, if the newsroom DOESN'T have a conservative slant, they MUST be liberal.
Therefore, follow me on the math here, if you target the conservative audience, you do all you can to swing your news department conservative as well.
Is there a "too far" point on the pendulum? Sure there is? Have we reached it yet? Based on last quarter's ratings, apparently not.
When that point is reached, KRMG / KFAQ & the other stations will swing back, not because of "integrity" but because that's where the money will be.
Proof? O.K.
Washington D.C., arguable balanced between liberal & democrat, some would argue tilted liberal... even better for proving my point.
Only able to look at 12+ numbers, there IS a conservative station in town, WMAL... they're EIGHTH in the market, only pulling about a 3-share.
WTOP, a station you would likely love because they look pretty darn balanced & news-focused and opinion-free, is #1 or #2 depending on the book you look at. One book it looks like they pulled a 6.6... yeah, more than DOUBLE what the local conservative talker does.
If Tulsa's audience was like D.C.'s audience, I would bet you KRMG would look like WTOP while their currernt lineup would be hanging out on... I dunno, 1300, or 1530 or something.
As conservative talk show hosts love to say: FOLLOW THE MONEY. It's (almost) always been that way, it likely always will be. It will only not be about money when there's no money to make, like it was in the very early years, and like internet radio is now but will not continue to be.
BTW, this is true in every industry, not just radio. Manufacturers try to balance material quality vs price customers will pay, to use the cheapest materials consumers will let them get away with while charging the most they can get the customer to pay for it.
Supply & demand, it makes the world go 'round...