Interesting thought. I wonder what the Hispanic component of sibling KBXX‘s audience is, as well as iHeart’s KQBT? Moving listeners from The Box to the new format while also drawing them away from rival The Beat as well as Mega 101 might be an overall win for the RO Houston cluster.
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KROI Radio Now 92.1 is done
- Thread starter djriddler
- Start date
The Spot seems to have Classic Hits covered, and many of those tunes also make up a big portion of the Sunny playlist. No room for another such format.
I suspect Univision is anticipating EMF launching K-Love in the Houston market at some point, and will be more than happy to license the use of the name. I don’t think deference to KSBJ is as much of a factor any more.
Both stations, over the last few years, have averaged about 25% Hispanic listenership and maybe 10% "other". In other words, about 65% to 70% Black.
I have to confess - I was completely unaware of Univision's ownership of the "K-Love" trademark in Houston!
I certainly wouldn't rule out a sale of 92.1 to EMF, but the trademark situation certainly makes that scenario less likely than I initially thought.
How many FM stations does Audacy own in Houston? I think only four, correct? Might they want an analog FM signal for purposes of simulcasting AM 610?
I certainly wouldn't rule out a sale of 92.1 to EMF, but the trademark situation certainly makes that scenario less likely than I initially thought.
How many FM stations does Audacy own in Houston? I think only four, correct? Might they want an analog FM signal for purposes of simulcasting AM 610?
Audacy and Urban One recently did a trade of stations that resulted in an FM simulcast for KYW in Philadelphia. Had KROI been an interest, they might have included it in that deal.
I remember doing a deep dive on this a number of years ago looking over trademark applications. Univision holds the trademark in Houston and Los Angeles and CBS, now Audacy, owns the phonetically-similar K-LUV mark in Dallas. Obviously, an arrangement was worked out in Los Angeles, which could ostensibly, could also happen in Houston.
Four is correct: 95.7, 96.5, 100.3, and 101.1, . All of the clusters in Houston have room. I'm sure Audacy would love another FM in Houston, either for 610 or another format, but i am not sure they have the will and investor mandate to make a large FM purchase at the moment.
The Radio One cluster is just three (with the coverage and ratings, more like 2.5), would they want to downsize? Going forward, trades seem more likely, but we've been saying that about KRBE for years...
Neither station is a dedicated Classic Hits station. The Spot comes very close, but their playlist ventures out to much for my taste.
I contend 92.1 has always been a poor Houston signal and even with the improved upgrade, remains a 'part of the market' station. For who might want it, I contend it is somewhat of a dog nobody would care to take on. I don't see EMF or any of the major players having interest even at a fire sale price. I feel that no matter the format, the ratings will always be lackluster. 92.1 will likely be that cheap 'add on' for that group owner and probably never be a good income producer. If anything, it might do better as a Beaumont/Port Arthur station but the sale price will have to attempt to recoup that prior 'Houston' price tag, or as much of that as possible.
I may be wrong but when I was in the market, I always felt it was unfortunate for the 92.1 owner. It just seemed like a now win situation.
I may be wrong but when I was in the market, I always felt it was unfortunate for the 92.1 owner. It just seemed like a now win situation.
KROI is definitely not in the same league as the Missouri City signals, but it isn't that bad and better now after the recent upgrade. And even having a small piece of Houston-Galveston is way better than owning Beaumont-Port Arthur.
On paper and in actual listening, I'd take 92.1 over 93.3, 97.1, 97.5, 98.5, 100.7, 101.7 (debatable if this one should even be in this list), 103.3, 103.7, and 107.9.
Now, whether 92.1 is better than some of the incredibly over-achieving, but totally legal translators, like 92.5, 94.1, 102.5, 104.5, and 105.3 is a different question.
Absolutely. Way better inside the city limits than any of the other rimshots. The signal begins to show signs of struggle once you get north of FM 1960. But once you get north of Spring, the population isn't as dense as it is inside the beltway and loop anyways.
Right now KROI's range closely mirrors that of KOVE and KGLK when you drive toward the north.
Please don't group KMAZ with the other totally legal translators.
There have been instances when 92.1’s numbers have broken into the low threes: A number of times during the Praise days, also during the early months of Boom. Will never come close to the big boys, but can equal or outdo the eastern rimshots.
Oh, yes, I will once again say that 92.1 would be a great simulcast partner for 97.1, as it was almost 30 years ago. And Apollo/Cox has room for one more FM in the market.
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KMAZ is a LPFM, not a translator.
Hence why I said what I said (or at least part why).
There are a couple of translators in Houston on 102.5. I can pick up K273AL over 35 miles away from where their CP is
If you’re ever up in Huntsville or Willis check out the KHVL translators.
The problem is that that "3" was nearly all 50 and over. Black, like Hispanic, ad buys are almost all targeted at 18-49.
92.1 was never in the Beaumont / Port Arthur market. I suspect it will have to settle for covering part of the Houston market paired with some other Houston station.
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