So playing international hits like California Love and Gangsta's Paradise means that K-Earth will be a full-fledged gangsta rap station. Got it.
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KRTH now playing rap music.
- Thread starter 34james
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And KHJ wasn't KGFJ and KIIS wasn't the AM KDAY. But to succeed in Los Angeles, some of those stations' playlists were crucial on KHJ and KIIS.
For the oldies crowd, yes. For the population that actually listens to KRTH today, no.
Some interesting things to note. If Coolio were alive today, he would turn 60 this year. And LL Cool J recently turned 55. Jay Z is not that far off.
Oh, and if Eazy-E was alive today, he would be 59 this year. Dr Dre will turn 58 in February.
That 55+ crowd will look different as the years go by. Pretty soon, you'll hear U Can't Touch This on "America's Best Music" stations!
"We can't play the Eagles' "Hotel California" seven times a day or they get mad. We can't play Tupac's "California Love" even once or they get mad."
"Who are they?"
"Mostly white guys either too young or too old to have any real judgement on 90s music, a lot of whom don't live within 1,000 miles of L.A."
"DAMMIT! That's who we're counting on!"
You are right...but I think Hot AC (KBIG) played them in LA. They were all over kc back in the 00s (which was more of a hot ac "town" back then.)
True. But I don't think an alternative/indie crowd that is versed with the likes of Lana Del Rey, etc would want to hear Daughtry or Nickelback, especially a crowd that is SoCal-infused. Hell, I'm not sure if people who listen to the Imagine Dragons would have a manic obsession with Daughtry, either.
The natural evolution is what the audience says it wants.
KTWV is the market's "de facto" Soft AC, if it's even a thing. KRTH markets themselves as "70s, 80s, 90s", not as a "lite" station; previously, they were known to play "the greatest hits on Earth!"
I would bet part of the reason is because of Curtis Amy's flute solo at the end.
K-Earth isn’t your parents’ oldies station anymore, Nick. The station is evolving accordingly.
Quite frankly, given that a 45 year old right in the center of the 35-54 Classic Hits target came of age during the 1990s, it's surprising that hip hop hasn't become a larger lart of the format, though I'm sure the programmers are trying to be careful to find songs that are consensus hits with appeal beyond the core hip hop fanbase.
Kind of off topic but still relating to the evolution of the Classic Hits format: When it comes to older music, I feel there are two separate groups, one who prefers '70s/'80s/'90s music and one who prefers music from roughly the mid-to-late '90s through the early 2010s or so. Either Classic Hits programmers aren't sure how to mix the two together, or have found there are enough under 55 listeners that fall into that first group to get good numbers in 25-54, 35-54, 25-49 etc. and probably feel it's a good strategy to separate themselves from AC stations that they share a good amount of music with anyways. While the format is very successful as is today, it's definitely something interesting to think about given that people born in 1988 (who graduated high school in 2006 and college in 2010) will be aging into the 35-54 target this year. In general, I feel KOLA is the only station in the format trying to mix the two groups together by seemingly taking a more 30-49 approach to a format that is usually 35-54 targeted, and the results have been excellent.
Interesting information from David on the 2nd page about the migration of Hispanics from Los Angeles to Riverside, that might explain why KOLA is more rhythmic and is targeted younger than KRTH. I'm definitely curious about the average age of non Hispanic whites in Los Angeles as well.
Kind of off topic but still relating to the evolution of the Classic Hits format: When it comes to older music, I feel there are two separate groups, one who prefers '70s/'80s/'90s music and one who prefers music from roughly the mid-to-late '90s through the early 2010s or so. Either Classic Hits programmers aren't sure how to mix the two together, or have found there are enough under 55 listeners that fall into that first group to get good numbers in 25-54, 35-54, 25-49 etc. and probably feel it's a good strategy to separate themselves from AC stations that they share a good amount of music with anyways. While the format is very successful as is today, it's definitely something interesting to think about given that people born in 1988 (who graduated high school in 2006 and college in 2010) will be aging into the 35-54 target this year. In general, I feel KOLA is the only station in the format trying to mix the two groups together by seemingly taking a more 30-49 approach to a format that is usually 35-54 targeted, and the results have been excellent.
Interesting information from David on the 2nd page about the migration of Hispanics from Los Angeles to Riverside, that might explain why KOLA is more rhythmic and is targeted younger than KRTH. I'm definitely curious about the average age of non Hispanic whites in Los Angeles as well.
That’s right. People thought that hip hop was a fad but they were wrong.
Announced just yesterday---the 2023 Songwriters' Hall of Fame inductees for this year. It's the 54th annual ceremony. Joining the inaugural inductees (George Gershwin, Irving Berlin, Cole Porter and others) and the more contemporary songwriters who've been inducted since (Burt Bacharach, Bob Dylan, Paul McCartney)....
....is L.A.'s own Snoop Dogg:
Songwriters Hall Of Fame Announces 2023 Inductees | Songwriters Hall of Fame
....is L.A.'s own Snoop Dogg:
Songwriters Hall Of Fame Announces 2023 Inductees | Songwriters Hall of Fame
And meanwhile those of us in our 60s who are supposedly “too old” for radio are stuck with KKGO HD4
"The Hip-Hop of Your Life"
"There's so much drama in the LBC that we're going to have Snoop D-O-double-G tell us all about it in just a moment, but first, I'd like to talk to you about reverse mortgages..."
I have to think that as the "classic hits" format moves into the 1990s and 2000s, they are going to run into the problem of music becoming more segmented.
The 1980s was really the last decade of the mass appeal hit. The days of a CHR like KIIS getting a 10 share ended.
Is there really an audience that wants to hear grunge, rap and pop on one station?
The 1980s was really the last decade of the mass appeal hit. The days of a CHR like KIIS getting a 10 share ended.
Is there really an audience that wants to hear grunge, rap and pop on one station?
KIIS got a 10 share from buying the side of every RTD bus in L.A. County, telling people Rick Dees was giving away a Porsche 944 with $25,000 in the glovebox every Friday morning.
They did fine with 5s and 6s, and in L.A., which is what we're talking about, blending rap (really, it's hip-hop) and pop is really doable. I don't think anyone's talking grunge. That's gold material for KROQ and flavor for JACK.
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