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KRTH programming more '70s

DoctorWu

DoctorWu

Have you noticed? About 2 per hour. Nothing past about '75, but still - haven't heard songs like "Pick Up The Pieces" and "You're the First, The Last, My Everything" on 101.1 for a l - o - n - g time.

Jay must be reading the boards ;)

- Doc
 
The Greatest Hits on Earth, from the 60's & 70's!

A natural Progression! I say fully open up the 70's Playlist like Bob Hamilton is doing in Miami and make things fresh again. And not just one or two per Hour. Oldies have changed, and we've become older.
------------------------------------------------------------------------------

25 Or 6 To 4 Chicago 1970, A B C The Jackson Five 1970
All Right Now Free 1970, American Woman The Guess Who 1970
Ball of Confusion The Temptations 1970, Band of Gold* Freda Payne 1970
Black Magic Woman Santana 1970, Bridge Over Troubled Water Simon and Garfunkel
Candida Tony Orlando and Dawn 1970, Cecilia Simon and Garfunkel 1970
(They Long to Be) Close to You* The Carpenters 1970 Come and Get It* Badfinger
Cracklin' Rosie* Neil Diamond 1970, Everything Is Beautiful Ray Stevens 1970
Didn't I Blow Your Mind This Time The Delfonics 1970
Evil Ways Santana 1970, Fire and Rain James Taylor 1970
Get Ready Rare Earth 1970, Green-Eyed Lady* Sugarloaf 1970
Give Me Just a Little More Time Chairman Of The Board 1970
Hand Me Down World The Guess Who 1970, Hitchin a Ride* Vanity Fare 1970
He Ain't Heavy (He's My Brother) The Hollies 197, Holly Holy Neil Diamond 1970
I Just Can't Help Believing* B.J. Thomas 1970
I Think I Love You The Partridge Family 1970,In the Summertime Mungo Jerry 1970
If You Could Read My Mind Gordon Lightfoot 1970
I'll Be There* The Jackson Five 1970, It Don't Matter to Me Bread 1970
(Na Na Hey Hey) Kiss Him Goodbye Steam 1970, Let It Be The Beatles 1970
Lay Down (Candles In the Rain) Melanie 1970, Make It With You Bread 1970
Leaving On a Jet Plane Peter, Paul & Mary 1970
Long and Winding Road* The Beatles 1970, No Matter What Badfinger 1970
Looking Out My Back Door Creedence Clearwater Revival 1970
Love Grows, Where My Rosemary Goes Edison Lighthouse 1970
Mama Told Me (Not To Come) Three Dog Night 1970, No Time The Guess Who 1970
Maybe I'm Amazed Paul McCartney 1970, Montego Bay Bobby Bloom 1970
Mr. Bojangles Nitty Gritty Dirt Band 1970, Ride Captain Ride The Blues Image
My Baby Loves Lovin' White Plains 1970, My Sweet Lord* George Harrison 1970
One Less Bell To Answer The Fifth Dimension 1970
Raindrops Keep Falling On My Head* B.J. Thomas 1970
Reflections of My Life Marmalade 1970, Snowbird* Anne Murray 1970
Signed Sealed Delivered (I'm Yours) Stevie Wonder 1970
Spirit In the Sky Norman Greenbaum 1970, The Rapper The Jaggers 1970
Tears of a Clown* Smokey Robinson & The Miracles 1970
Temptation Eyes The Grassroots 1970, Tighter and Tighter Alive and Kicking 1970
Up Around the Bend Creedence Clearwater Revival 1970, War Edwin Starr 1970
Vehicle The Ides Of March 1970, Venus* Shocking Blue 1970
We've Only Just Begun* Carpenters 1970, Whole Lotta' Love* Led Zeppelin 1970
Ain't No Sunshine Bill Withers 1971, American Pie* Don MacLean 1971
Another Day Paul McCartney 1971, Anticipation Carly Simon 1971
Baby I'm a Want You* Bread 1971, Brown Sugar* The Rolling Stones 1971
Bless the Beasts and the Children The Carpenters 1971
Don't Pull Your Love Hamilton, Joe Frank and Reynolds 1971
Draggin' the Line Tommy James & The Shondells 1971
Family Affair Sly and The Family Stone 1971 For All We Know* Carpenters 1971
Got to Be There Michael Jackson 1971 Gypsy's Tramps and Thieves Cher 1971
Have You Seen Her The Chi-lites 1971
Here Comes that Rainy Day Feeling Again The Fortunes 1971
Honky Tonk Woman* The Rolling Stones 1971
How Can You Mend a Broken Heart Bee Gees 1971
I Am I Said Neil Diamond 1971, I Feel the Earth Move Carole King 1971
I Found Someone of My Own The Free Movement 1971
If I Were Your Woman Gladys Knight and The Pips 1971
If Not For You Olivia Newton-John 1971
Indian Reservation Paul Revere & The Raiders 1971
It Don't Come Easy Ringo Starr 1971,It's Too Late* Carol King 1971
Joy To the World Three Dog Night 1971, L.A. Woman The Doors 1971
Just My Imagination* (Running Away with Me) The Temptations 1971
Knock Three Times* Tony Orlando and Dawn 1971, Lonely Days Bee Gees 1971
Love Her Madly The Doors 1971, Love the One Your With The Isley Brothers 1971
Maggie May* Rod Stewart 1971,Me and Bobby McGee Janis Joplin 1971
Me and You and A Dog Named Boo* Lobo 1971, Mr. Big Stuff Jean Knight 1971
Mercy Mercy Me (The Ecology)* Marvin Gaye 1971,Moon Shadow Cat Stevens 1971
Never Can Say Goodbye The Jackson Five 1971, Riders on the Storm The Doors 1971
One Toke Over the Line Brewer and Shipley 1971
Put Your Hand In the Hand* Ocean 1971,Rainy Days and Mondays Carpenters 1971
(I Never Promised You a) Rose Garden Lynn Anderson 1971
Shaft Isaac Hayes 1971,She's a Lady Tom Jones 1971
So Far Away Carole King 1971, Sooner or Later The Grassroots 1971
Superstar The Carpenters 1971,Sweet City Woman The Stampeders 1971
Take Me Home Country Roads John Denver 1971
That's the Way I've Always Heard It Should Be Carly Simon 1971
Treat Her Like a Lady Cornelius Brothers and Sister Rose 1971
Two Divided By Love The Grassroots 1971
Uncle Albert (Admiral Halsey) Paul McCartney 1971
Want Ad's The Honey Cone 1971, What's Going On* Marvin Gaye 1971
You are Everything Stylistics 1971, You've Got a Friend James Taylor
Alone Again (Naturally)* Gilbert O'Sullivan 1972, Baby Blue Badfinger 1972
Back Stabbers* The O'Jays 1972,BANG A GONG (Get It On) T-Rex 1972
Betcha By Golly Wow Stylistics 1972,Black and White Three Dog Night 1972
Brandy (Your a Fine Girl) Looking Glass 1972,Burning Love* Elvis Presley 1972
Clair* Gilbert O'Sullivan 1972, Could It Be I'm Falling In Love Spinners 1972
Day after Day Badfinger 1972,Do It Again* Steely Dan 1972
Doctor My Eyes Jackson Browne 1972, Everything I Own Bread 1972
Everybody Plays the Fool The Main Ingredient 1972
Go all the Way Raspberries 1972, Guitar Man Bread 1972
Heart of Gold Neil Young 1972, Honky Cat* Elton John 1972
Hot Rod Lincoln Commander Cody & his Lost Planet Airmen 1972
How Do You Do ? Mouth and MacNeal 1972
I Can See Clearly Now Johnny Nash 1972
If Loving You Is Wrong (I Don't Want to Be Right) Luther Ingram 1972
If You Don't Know Me by Now Harold Melvin & The Blue Notes 1972
I'll Be Around The Spinners 1972, I'll Take You There The Staple Singers 1972
I'm Stone In Love with You Stylistics 1972
It never Rains in Southern California Albert Hammond 1972
It's Gonna' Take Some Time This Time* The Carpenters 1972
(Last Night) I Didn't Get to Sleep at All The Fifth Dimension 1972
Jesus Is Alright With Me The Doobie Brothers 1973
Let's Stay Together Al Green 1972,Listen to the Music The Doobie Brothers 1972
Long Cool Woman The Hollies 1972,Morning Has Broken* Cat Stevens 1972
Mother and Child Reunion Paul Simon 1972,Nice To Be With You Gallery 1972
Nights In White Satin* Moody Blues 1972,Oh Girl* The Chi-Lites 1972
Operator (That's Not the Way it Feels)* Jim Croce 1972
Papa Was a Rolling Stone* The Temptations 1972
Peaceful Easy Feeling* The Eagles 1973,Precious and Few* Climax 1972
Rocket Man* Elton John 1972
Rockin Pneumonia and The Boogie Woogie Flu Johnny Rivers 1972
Saturday in the Park* Chicago 1972,Song Sung Blue* Neil Diamond 1972
Summer Breeze* Seals and Crofts 1972,Superstition* Stevie Wonder 1972
Sylvia's Mother Dr. Hook 1972,Taxi Harry Chapin 1972
Too Late to Turn Back Now Cornelius Brothers and Sister Rose 1972
Two Divided by Love The Grassroots 1972,Walk On the Wild Side* Lou Reed 1973
Where Is The Love* Roberta Flack 1972,Witchy Woman* The Eagles 1972
You Don't Mess Around with Jim* Jim Croce 1972
You're So Vain Carly Simon 1972,Will It Go Round In Circles Billy Preston 1973
Yesterday Once More The Carpenters 1973, Cats In the Cradle* Harry Chapin 1974
You are the Sunshine of My Life* Stevie Wonder 1973
Air That I Breathe The Hollies 1974
Band on the Run* Paul McCartney and Wings 1974
Care Free Highway Gordon Lightfoot 1974, Jet* Paul McCartney 1974
Don't Let The Sun Go Down On Me* Elton John 1974
Free Bird Lynyrd Skynyrd 1974,Goodbye Yellow Brick Road* Elton John 1974
I Can Help Billy Swan 1974,I Shot The Sheriff* Eric Clapton 1974
If You Love Me (Let Me Know) Olivia Newton-John 1974
I'll Have To Say I Love You In a Song Jim Croce 1974
Let Me Be There* Olivia Newton-John 1974
Longfellow Serenade Neil Diamond 1974
Love Theme (Inst.) Loves Unlimited Orchestra 1974
Mockingbird Carly Simon and James Taylor 1974
Nothin' from Nothin' Billy Preston 1974,Radar Love* Golden Earring 1974
Rikki Don't Loose That Number* Steely Dan 1974


> Have you noticed? About 2 per hour. Nothing past about '75,
> but still - haven't heard songs like "Pick Up The Pieces"
> and "You're the First, The Last, My Everything" on 101.1 for
> a l - o - n - g time.
>
> Jay must be reading the boards ;)
>
> - Doc
>
 
Actually, I think he is reading the ratings...

> Have you noticed? About 2 per hour. Nothing past about '75,
> but still - haven't heard songs like "Pick Up The Pieces"
> and "You're the First, The Last, My Everything" on 101.1 for
> a l - o - n - g time.
>
> Jay must be reading the boards ;)
>
> - Doc
>
 
Re: The Greatest Hits on Earth, from the 60's & 70's!

Jay Coffey should listen to KOOL 99.3 in San Diego. They play all that you mentioned and more. If their signal was stronger, they would blow Kearth right out of the universe.

> A natural Progression! I say fully open up the 70's Playlist
> like Bob Hamilton is doing in Miami and make things fresh
> again. And not just one or two per Hour. Oldies have
> changed, and we've become older.
------------------> ------------------------------------------------------------
>
>
> 25 Or 6 To 4 Chicago 1970, A B C The Jackson Five 1970
> All Right Now Free 1970, American Woman The Guess Who 1970
> Ball of Confusion The Temptations 1970, Band of Gold* Freda
> Payne 1970
> Black Magic Woman Santana 1970, Bridge Over Troubled Water
> Simon and Garfunkel
> Candida Tony Orlando and Dawn 1970, Cecilia Simon and
> Garfunkel 1970
> (They Long to Be) Close to You* The Carpenters 1970 Come and
> Get It* Badfinger
> Cracklin' Rosie* Neil Diamond 1970, Everything Is Beautiful
> Ray Stevens 1970
> Didn't I Blow Your Mind This Time The Delfonics 1970
> Evil Ways Santana 1970, Fire and Rain James Taylor 1970
> Get Ready Rare Earth 1970, Green-Eyed Lady* Sugarloaf 1970
> Give Me Just a Little More Time Chairman Of The Board 1970
>
> Hand Me Down World The Guess Who 1970, Hitchin a Ride*
> Vanity Fare 1970
> He Ain't Heavy (He's My Brother) The Hollies 197, Holly Holy
> Neil Diamond 1970
> I Just Can't Help Believing* B.J. Thomas 1970
> I Think I Love You The Partridge Family 1970,In the
> Summertime Mungo Jerry 1970
> If You Could Read My Mind Gordon Lightfoot 1970
> I'll Be There* The Jackson Five 1970, It Don't Matter to Me
> Bread 1970
> (Na Na Hey Hey) Kiss Him Goodbye Steam 1970, Let It Be The
> Beatles 1970
> Lay Down (Candles In the Rain) Melanie 1970, Make It With
> You Bread 1970
> Leaving On a Jet Plane Peter, Paul & Mary 1970
> Long and Winding Road* The Beatles 1970, No Matter What
> Badfinger 1970
> Looking Out My Back Door Creedence Clearwater Revival 1970
> Love Grows, Where My Rosemary Goes Edison Lighthouse 1970
> Mama Told Me (Not To Come) Three Dog Night 1970, No Time The
> Guess Who 1970
> Maybe I'm Amazed Paul McCartney 1970, Montego Bay Bobby
> Bloom 1970
> Mr. Bojangles Nitty Gritty Dirt Band 1970, Ride Captain Ride
> The Blues Image
> My Baby Loves Lovin' White Plains 1970, My Sweet Lord*
> George Harrison 1970
> One Less Bell To Answer The Fifth Dimension 1970
> Raindrops Keep Falling On My Head* B.J. Thomas 1970
> Reflections of My Life Marmalade 1970, Snowbird* Anne Murray
> 1970
> Signed Sealed Delivered (I'm Yours) Stevie Wonder 1970
> Spirit In the Sky Norman Greenbaum 1970, The Rapper The
> Jaggers 1970
> Tears of a Clown* Smokey Robinson & The Miracles 1970
> Temptation Eyes The Grassroots 1970, Tighter and Tighter
> Alive and Kicking 1970
> Up Around the Bend Creedence Clearwater Revival 1970, War
> Edwin Starr 1970
> Vehicle The Ides Of March 1970, Venus* Shocking Blue 1970
> We've Only Just Begun* Carpenters 1970, Whole Lotta' Love*
> Led Zeppelin 1970
> Ain't No Sunshine Bill Withers 1971, American Pie* Don
> MacLean 1971
> Another Day Paul McCartney 1971, Anticipation Carly Simon
> 1971
> Baby I'm a Want You* Bread 1971, Brown Sugar* The Rolling
> Stones 1971
> Bless the Beasts and the Children The Carpenters 1971
> Don't Pull Your Love Hamilton, Joe Frank and Reynolds 1971
>
> Draggin' the Line Tommy James & The Shondells 1971
> Family Affair Sly and The Family Stone 1971 For All We Know*
> Carpenters 1971
> Got to Be There Michael Jackson 1971 Gypsy's Tramps and
> Thieves Cher 1971
> Have You Seen Her The Chi-lites 1971
> Here Comes that Rainy Day Feeling Again The Fortunes 1971
> Honky Tonk Woman* The Rolling Stones 1971
> How Can You Mend a Broken Heart Bee Gees 1971
> I Am I Said Neil Diamond 1971, I Feel the Earth Move Carole
> King 1971
> I Found Someone of My Own The Free Movement 1971
> If I Were Your Woman Gladys Knight and The Pips 1971
> If Not For You Olivia Newton-John 1971
> Indian Reservation Paul Revere & The Raiders 1971
> It Don't Come Easy Ringo Starr 1971,It's Too Late* Carol
> King 1971
> Joy To the World Three Dog Night 1971, L.A. Woman The Doors
> 1971
> Just My Imagination* (Running Away with Me) The Temptations
> 1971
> Knock Three Times* Tony Orlando and Dawn 1971, Lonely Days
> Bee Gees 1971
> Love Her Madly The Doors 1971, Love the One Your With The
> Isley Brothers 1971
> Maggie May* Rod Stewart 1971,Me and Bobby McGee Janis Joplin
> 1971
> Me and You and A Dog Named Boo* Lobo 1971, Mr. Big Stuff
> Jean Knight 1971
> Mercy Mercy Me (The Ecology)* Marvin Gaye 1971,Moon Shadow
> Cat Stevens 1971
> Never Can Say Goodbye The Jackson Five 1971, Riders on the
> Storm The Doors 1971
> One Toke Over the Line Brewer and Shipley 1971
> Put Your Hand In the Hand* Ocean 1971,Rainy Days and Mondays
> Carpenters 1971
> (I Never Promised You a) Rose Garden Lynn Anderson 1971
> Shaft Isaac Hayes 1971,She's a Lady Tom Jones 1971
> So Far Away Carole King 1971, Sooner or Later The
> Grassroots 1971
> Superstar The Carpenters 1971,Sweet City Woman The
> Stampeders 1971
> Take Me Home Country Roads John Denver 1971
> That's the Way I've Always Heard It Should Be Carly Simon
> 1971
> Treat Her Like a Lady Cornelius Brothers and Sister Rose
> 1971
> Two Divided By Love The Grassroots 1971
> Uncle Albert (Admiral Halsey) Paul McCartney 1971
> Want Ad's The Honey Cone 1971, What's Going On* Marvin Gaye
> 1971
> You are Everything Stylistics 1971, You've Got a Friend
> James Taylor
> Alone Again (Naturally)* Gilbert O'Sullivan 1972, Baby Blue
> Badfinger 1972
> Back Stabbers* The O'Jays 1972,BANG A GONG (Get It On) T-Rex
> 1972
> Betcha By Golly Wow Stylistics 1972,Black and White Three
> Dog Night 1972
> Brandy (Your a Fine Girl) Looking Glass 1972,Burning Love*
> Elvis Presley 1972
> Clair* Gilbert O'Sullivan 1972, Could It Be I'm Falling In
> Love Spinners 1972
> Day after Day Badfinger 1972,Do It Again* Steely Dan 1972
> Doctor My Eyes Jackson Browne 1972, Everything I Own Bread
> 1972
> Everybody Plays the Fool The Main Ingredient 1972
> Go all the Way Raspberries 1972, Guitar Man Bread 1972
> Heart of Gold Neil Young 1972, Honky Cat* Elton John 1972
> Hot Rod Lincoln Commander Cody & his Lost Planet Airmen 1972
>
> How Do You Do ? Mouth and MacNeal 1972
> I Can See Clearly Now Johnny Nash 1972
> If Loving You Is Wrong (I Don't Want to Be Right) Luther
> Ingram 1972
> If You Don't Know Me by Now Harold Melvin & The Blue Notes
> 1972
> I'll Be Around The Spinners 1972, I'll Take You There The
> Staple Singers 1972
> I'm Stone In Love with You Stylistics 1972
> It never Rains in Southern California Albert Hammond 1972
> It's Gonna' Take Some Time This Time* The Carpenters 1972
> (Last Night) I Didn't Get to Sleep at All The Fifth
> Dimension 1972
> Jesus Is Alright With Me The Doobie Brothers 1973
> Let's Stay Together Al Green 1972,Listen to the Music The
> Doobie Brothers 1972
> Long Cool Woman The Hollies 1972,Morning Has Broken* Cat
> Stevens 1972
> Mother and Child Reunion Paul Simon 1972,Nice To Be With You
> Gallery 1972
> Nights In White Satin* Moody Blues 1972,Oh Girl* The
> Chi-Lites 1972
> Operator (That's Not the Way it Feels)* Jim Croce 1972
> Papa Was a Rolling Stone* The Temptations 1972
> Peaceful Easy Feeling* The Eagles 1973,Precious and Few*
> Climax 1972
> Rocket Man* Elton John 1972
> Rockin Pneumonia and The Boogie Woogie Flu Johnny Rivers
> 1972
> Saturday in the Park* Chicago 1972,Song Sung Blue* Neil
> Diamond 1972
> Summer Breeze* Seals and Crofts 1972,Superstition* Stevie
> Wonder 1972
> Sylvia's Mother Dr. Hook 1972,Taxi Harry Chapin 1972
> Too Late to Turn Back Now Cornelius Brothers and Sister Rose
> 1972
> Two Divided by Love The Grassroots 1972,Walk On the Wild
> Side* Lou Reed 1973
> Where Is The Love* Roberta Flack 1972,Witchy Woman* The
> Eagles 1972
> You Don't Mess Around with Jim* Jim Croce 1972
> You're So Vain Carly Simon 1972,Will It Go Round In Circles
> Billy Preston 1973
> Yesterday Once More The Carpenters 1973, Cats In the Cradle*
> Harry Chapin 1974
> You are the Sunshine of My Life* Stevie Wonder 1973
> Air That I Breathe The Hollies 1974
> Band on the Run* Paul McCartney and Wings 1974
> Care Free Highway Gordon Lightfoot 1974, Jet* Paul McCartney
> 1974
> Don't Let The Sun Go Down On Me* Elton John 1974
> Free Bird Lynyrd Skynyrd 1974,Goodbye Yellow Brick Road*
> Elton John 1974
> I Can Help Billy Swan 1974,I Shot The Sheriff* Eric Clapton
> 1974
> If You Love Me (Let Me Know) Olivia Newton-John 1974
> I'll Have To Say I Love You In a Song Jim Croce 1974
> Let Me Be There* Olivia Newton-John 1974
> Longfellow Serenade Neil Diamond 1974
> Love Theme (Inst.) Loves Unlimited Orchestra 1974
> Mockingbird Carly Simon and James Taylor 1974
> Nothin' from Nothin' Billy Preston 1974,Radar Love* Golden
> Earring 1974
> Rikki Don't Loose That Number* Steely Dan 1974
>
>
> > Have you noticed? About 2 per hour. Nothing past about
> '75,
> > but still - haven't heard songs like "Pick Up The Pieces"
> > and "You're the First, The Last, My Everything" on 101.1
> for
> > a l - o - n - g time.
> >
> > Jay must be reading the boards ;)
> >
> > - Doc
> >
>
 
Re: The Greatest Hits on Earth, from the 60's & 70's!

> Jay Coffey should listen to KOOL 99.3 in San Diego. They
> play all that you mentioned and more. If their signal was
> stronger, they would blow Kearth right out of the universe.

As has been pointed out, it wouldn't matter, because out-of-market ratings have no bearing on agency buys and the like, so KRTH would still be the "official" oldies station in the L.A. market.


<P ID="signature">______________


</P>
 
Re: The Greatest Hits on Earth, from the 60's & 70's!

> > Jay Coffey should listen to KOOL 99.3 in San Diego. They
> > play all that you mentioned and more. If their signal was
>
> > stronger, they would blow Kearth right out of the
> universe.
>
> As has been pointed out, it wouldn't matter, because
> out-of-market ratings have no bearing on agency buys and the
> like, so KRTH would still be the "official" oldies station
> in the L.A. market.
>

True, but if Kool 99.3 came into LA and KRTH was killed in the ratings, would that affect them on agency buys? Actually, I have a question. Do add agencies make decisons based on ratings? <P ID="signature">______________
Kevin

</P>
 
Re: The Greatest Hits on Earth, from the 60's & 70's!

> True, but if Kool 99.3 came into LA and KRTH was killed in
> the ratings, would that affect them on agency buys?

No, for the reason in the answer to your question below.

> Actually, I have a question. Do add agencies make decisons
> based on ratings?

Yes, but not the way you think, I suspect.

First of all, the 12+ numbers have no bearing whatsoever on agency buys. They base their buys on which stations in a market get the best ratings in their target demo. And that does not take format into consideration; buyers aren't looking to find "the highest rated oldies station", but they are looking to find, as an example, the highest rated stations (yes, I use the plural deliberately) that reach 25- to 49-year-old males.

Another factor is CPH (cost per hundred listeners). The savvy ad buyer will find the high-rated stations that reach the desired demo and then rank those stations by how much those stations charge per spot, divided by the cume in the target demo.

Here is a generic (and very simplistic) example:

Stations in Market X, ranked by 25-49 Male ratings
KXXX 3.2
KQQQ 2.9
KCCC 2.7
KAAA 2.2
KZZZ 2.0
KJJJ 1.8
KYYY 1.3
KBBB 0.9
KIII 0.5

Let's presume that KAAA is getting some ratings in Market X, but is actually part of Market Y. The buyer will not consider KAAA for a Market X buy (but will look at it when doing the calculations for Market Y).

Let's also presume that the buyer's instructions from the client is not to go more than six deep in the market. That eliminates the two lowest-rated stations in our list above. So the buyer now ranks the remaining six stations by cume (total number of listeners for each station in the target demo):
KQQQ 7834
KXXX 6112
KCCC 3339
KJJJ 1735
KZZZ 1286
KYYY 914

The buyer now compares the rate for each station and divides that rate by the cume number.
KQQQ $240 / 7834 = $3.06 CPH
KXXX $250 / 6112 = $4.09 CPH
KCCC $200 / 3339 = $5.98 CPH
KJJJ $75 / 1735 = $4.32 CPH
KZZZ $60 / 1286 = $4.67 CPH
KYYY $65 / 914 = $7.11 CPH

Other than the fact that KYYY obviously has an overly optimistic opinion of their worth (and likely wouldn't get many agency buys), you can see that the buyer is going to buy as much time on KQQQ as he can, with KXXX and KJJJ as his second and third choices. If, after making his buys, there is still budget left over, KZZZ and KCCC may get some scraps.

As I said, simplistic, but you get the idea.

<P ID="signature">______________


</P>
 
Re: ad buying

As KM has shown, larger advertisers use a "metric" standard to select the radio stations they buy. A "metric" is simply a rule of measurement that can be applied to stations of any audience size to measure the efficiency in reaching each listener. Buying "by the numbers" is often called "transactional selling" as relationships, intangibles and such are not relevant.

On the other hand, many local direct ad buys, whether in LA or in Mankato, MN, are made based on trust, past results and even the business owner's like of a particular station or format.

In LA, most business is transactional, as even the significant non-agency accounts have an ad manager who is essentially an in house ad agency.

The steps in an ad buy are pretty simple.

Advertiser specefies the target demo and any restrictions (for example, preppy clothes might specify no hip hop on the buy due to the style being unappealing and the money wasted). Ads are prepared in creative department.

Media department gets target demos from account executive, along with budgets and dates. High selling dates or seasons are specified. Media director assigns media planning according to the elements of campaign, like radio, TV, cable, print, web.

Media planners and buyers take and implement specifications, getting the best cost per listener in the specificed demos.

Often, the buyers have no idea of the formats. I have seen hundreds of cases where a buyer in Chicago or Atlanta buys KLVE and does not know the station needs Spanish creative... all they saw was that it is the #1 25-54 station in LA and it got on the buy by virtue of efficient delivery of the target.

Sometimes a station has large audience, but not as large in an agency target. The station may get on the buy by reducing rate to make the smaller attractive segment price out well. In other words, the client could care less about women if they are looking for men... so the pricing is based on male delivery entirely, often at a discount.

Unless the creative was specifically created to be targeted at. lets say, oldies or alternative fans, the format is irrelevant. However, agencies will sometimes try to avoid buying the same format several times. In other words, they might say to buy any one format only one statin deep so they can enhance the reach of the campaign if reach rather than frequency is the goal.

Radio is sold by "ear count." No one cares if the ear sports a diamond ring or multiple piercings.
 
It sounds great! They've maintained the "feel" of K-Earth and livened things up considerably. The jocks even have a little personality. Still a little too many spins for "Think," Sam and Dave, and the usual overplayed suspects, but it's now listenable. I'd say they're playing more than two 70's tunes per hour, though.

It's a good compliment to Jack because there is little overlap: Jack's focus is mainly late 70's and on.

I hope it works ratings-wise. To really make it shine they should throw in maybe 10 to 20 percent "less-heard" nuggets.
 
According to my 'Source', it's TON'S of new 70's Stuff. I know nothing about the increased "Personality or Feel" Perception however?

> It sounds great! They've maintained the "feel" of K-Earth
> and livened things up considerably. The jocks even have a
> little personality. Still a little too many spins for
> "Think," Sam and Dave, and the usual overplayed suspects,
> but it's now listenable. I'd say they're playing more than
> two 70's tunes per hour, though.
>
> It's a good compliment to Jack because there is little
> overlap: Jack's focus is mainly late 70's and on.
>
> I hope it works ratings-wise. To really make it shine they
> should throw in maybe 10 to 20 percent "less-heard" nuggets.
>
 
I take back the suggestion to add in some "less-heard" nuggets. They are already doing it. I heard "Stir It Up" (not Marley's version,) "Tighten Up" and a couple songs I've never heard in my life before. Mixed in with familiar tunes, it's quite enjoyable!

The DJ's are doing some interaction with listeners, making a few comments here and there. Nothing huge, but overall the station has finally moved away from its long period of sleepwalking.
 
If you see my list in this section...

you'll see some great nuggets that can be played. When I was with Smokin' Oldies AM 930, we had a Playlist of 350 Songs, the FM had a 5000 title Playlist. Did they play all 5000, of course not, but they were there. About 4000 in Racks, and about 1000 in the Wall O' Matic of InstantCarts©

> I take back the suggestion to add in some "less-heard"
> nuggets. They are already doing it. I heard "Stir It Up"
> (not Marley's version,) "Tighten Up" and a couple songs I've
> never heard in my life before. Mixed in with familiar
> tunes, it's quite enjoyable!
>
> The DJ's are doing some interaction with listeners, making a
> few comments here and there. Nothing huge, but overall the
> station has finally moved away from its long period of
> sleepwalking.
>
 
Re: The Greatest Hits on Earth, from the 60's & 70's!

Unfortunately, 99.3's time may be at an end. They're one of the Mexican signals that the Commission has mandated CC to get rid of. And they are the only "X" station left that CC has not announced a new agreement for - all the others have been dealt.

There's a good chance it will go to Mexican operators and bye bye, Oldies. It'd be a real shame.

- Doc

> Jay Coffey should listen to KOOL 99.3 in San Diego. They
> play all that you mentioned and more. If their signal was
> stronger, they would blow Kearth right out of the universe.
 
More personality?

I dunno - seems like everyone's still limited to whatever rap they can fit in on the 2-second intro to "Think". The only thing I've really noticed, personality-wise, is that Hollywood doesn't have any... and that they've put Shotgun Tom on nights, which is criminal.

- Doc

> It sounds great! They've maintained the "feel" of K-Earth
> and livened things up considerably. The jocks even have a
> little personality. Still a little too many spins for
> "Think," Sam and Dave, and the usual overplayed suspects,
> but it's now listenable. I'd say they're playing more than
> two 70's tunes per hour, though.
>
> It's a good compliment to Jack because there is little
> overlap: Jack's focus is mainly late 70's and on.
>
> I hope it works ratings-wise. To really make it shine they
> should throw in maybe 10 to 20 percent "less-heard" nuggets.
>
 
Re: How did this thread become about ad buys???

> Radio is sold by "ear count." No one cares if the ear sports
> a diamond ring or multiple piercings.
>
Enough drone, please!!!!
The later posts in this thread were about the oldies station in San Diego KOOL 99.3 FM. I think its the best oldies station I have heard in a very long long long time. And statheads want to turn this subject into a thread about money. Where is the passion???? Sure, I know David grew up listening to music other than Top 40 English language songs. Its obvious his passion is missing on the subject of oldies radio. Most ppl here who are around David's age grew up with Top 40 radio and I would guess they would appreciate stations like 99.3 and if KRTH could expand their playlist a little more, who knows the impact on their ratings because they are the only station in LA playing oldies now that 1260/540 went to standards. jeeeeshhh Again where is the passion?
 
Re: More personality?

I have been told they are trying to Tone down, or Dumb down Hollywood. Otherwise there is someone that could regain his morning Reign?

> I dunno - seems like everyone's still limited to whatever
> rap they can fit in on the 2-second intro to "Think". The
> only thing I've really noticed, personality-wise, is that
> Hollywood doesn't have any... and that they've put Shotgun
> Tom on nights, which is criminal.
 
Re: This always was a thread about ad buys.

> > Radio is sold by "ear count." No one cares if the ear
> sports
> > a diamond ring or multiple piercings.
> >
> Enough drone, please!!!!

The subject of the thread had to do with the changes at KRTH. Those changes have to do with lowering the average age of KRTH listeners. That is necessary because advertisers hun the 55+ demos KRTH currently has. So the music changes at KRTH are 100% about changing the appeal of the station to advertisers.

> The later posts in this thread were about the oldies station
> in San Diego KOOL 99.3 FM. I think its the best oldies
> station I have heard in a very long long long time.

Tape it. It is going away really soon.

| And
> statheads want to turn this subject into a thread about
> money.

Radio is a business. It is all about the money.

> Where is the passion????

Same place it was 10, 20, 30, 40 years ago.

> Sure, I know David grew up
> listening to music other than Top 40 English language songs.

Actually, my first station was Top 40 and it played 50% US hits. I was trained in the format by Todd Storz, who I met in Miami before his death.

> Its obvious his passion is missing on the subject of oldies
> radio. Most ppl here who are around David's age grew up
> with Top 40 radio and I would guess they would appreciate
> stations like 99.3

I enjoyed 50-s and 60-s songs in the 50-s and 60-s. I am really tired of them today, because I find there is new and newer music I like even better. This is true of many listeners.

> and if KRTH could expand their playlist a
> little more, who knows the impact on their ratings because
> they are the only station in LA playing oldies now that
> 1260/540 went to standards. jeeeeshhh Again where is the
> passion?

To create art, you need to eat. We are not French Impressionests, living over bordellos and accepting the kindness of the putains and their patrons, drinking absinthe and cutting off our ears. We are professionals and what we know right now is that the larger part of 60-s oldies listeners are over 55 and not marketable.
 
Re: This always was a thread about ad buys.

> Tape it. It is going away really soon.
>

I am because I know you are correct, and that's the real shame.

> Radio is a business. It is all about the money.
>
> > Where is the passion????
>
> Same place it was 10, 20, 30, 40 years ago.
>

I don't think you answered the question, David.

> Actually, my first station was Top 40 and it played 50% US
> hits. I was trained in the format by Todd Storz, who I met
> in Miami before his death.
>
So?

> I enjoyed 50-s and 60-s songs in the 50-s and 60-s. I am
> really tired of them today, because I find there is new and
> newer music I like even better. This is true of many
> listeners.

Sure, who wouldn't be tired of My Guy, You've Lost that Lovin Feeling, Black Magic Woman, Think, My Girl, Help Me Rhonda, Satisfaction, and Oh Pretty Woman?
Look David, I'm sure you'll deny it, its apparent that in order to be up on music heard on today's radio (including oldies) you are spread so thin that you cannot possibly have any passion for music you don't like, therefore your credibility on oldies is in question. Generic statements like that regarding 50s and 60s music won't cut it for me to understand where you are coming from. When you start naming particular songs, then I can relate. For example, are you familiar with songs like Double Shot of My Baby's Love, Our Day Will Come, Love Is All Around Us, Dreamin', Boy From New York City, For Your Love, Patches (the 1970 hit not the Dicky Lee '62 hit), Beachwood 4-5789, One Track Mind, Judy's Turn To Cry, I Go To Pieces? My guess is you are not an oldies fan so without looking you probably couldn't name most of the artists who recorded those songs. I also like new music as well, some of my favorite artists are Thievery Corporation, Jack Johnson, Coldplay, John Hiatt, Foo Fighters, Weezer, Gorillaz, and Green Day.

> We are professionals and what we
> know right now is that the larger part of 60-s oldies
> listeners are over 55 and not marketable.
>
Just curious, then, since you are the age demo that is no longer marketable, how do you feel about that?????????
 
Re: If you see my list in this section...

That list looked great, and I was intrigued by the follow-up poster who said a San Diego station is playing "all that and more." I should try to pick that San Diego one up. Is that Miami station (or perhaps another good one) online somewhere?

I'm sure K-Earth has a huge collection of music they never play, probably comparable to what you describe at your old station. It would be neat to set a real music fan loose on Sunday night or Sunday morning and have a real DJ-selected show of hand-picked tunes.

Unfortunately, upon further listen to the new, improved K-Earth, I have to amend my previous exuberance. I notice they are playing the SAME new 70's tunes a few times a day. For instance, the Kinks "Summer Afternoon" tune, Elton John "Your Song", Stevie Wonder "Superstitious" Sometimes just an hour or two later! I guess they are just hellbent on boring us to death.
 
Re: More personality?

> I dunno - seems like everyone's still limited to whatever
> rap they can fit in on the 2-second intro to "Think". The
> only thing I've really noticed, personality-wise, is that
> Hollywood doesn't have any... and that they've put Shotgun
> Tom on nights, which is criminal.

I have rarely listened to K-Earth in the AM, at least since perhaps the 1980's, so I can't comment on Hollywood. I vaguely remember punching it up about a few months ago and it sounded very dated.

As for the personality of the other jocks, you're right, it isn't much. But previously it was absolutely nothing. I also don't remember having listeners call in with requests, or should I say "requests," at least recently.

Remember they used to have Huggy Boy on at night? Now that guy had a personality.
 
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