Re: This always was a thread about ad buys.
> > Tape it. It is going away really soon.
> >
>
> I am because I know you are correct, and that's the real
> shame.
It is finally going to go back to doing what it was licensed to do, serve Tijuana.
>
> > Radio is a business. It is all about the money.
> >
> > > Where is the passion????
> >
> > Same place it was 10, 20, 30, 40 years ago.
> >
>
> I don't think you answered the question, David.
Sure I did. I do not see anything different. In fact, I see many improvements. In the 50's and 60's and 70's, jocks and PDs lived from U-Haul trip to U-Haul trip. They often had no benefits, no insurance, and lived from paycheck to paycheck. Today, one can make a career of radio in programming... and that allows a dedication to the job that did not exist before. It also allows radio talent to be part of a community, something lacking before.
Back "then" many owners were quirky or flaky or dishonest. Today, there are far better work environments, more research and tools to find out what th elistener wants, and better technology. I see people go on the air with as much or more passion as I ever did. Maybe more. And I see PDs who are pros, who know the business, how to deal with people, and how to touch the listener.
Every time I remember the early 60's and the wonders of Top 40, I remind myself of: Hooper, Max Richmond and Don Burden, Payola, Spotmasters, spots on ET, Magnecorders, $1.10 minimum wage, compressed AM audio, lack of format variety, exclusion of minorities from all but "race stations," CONELRAD, cue burn, nicotine stains on the board, FCC rules on content, 18 minutes of spots every hour, transmitter logs, 1st class operators at directionals, tubes in the transmitter, composite weeks, the Fairness Doctrine, Red Lion, and many other things that were wrong with the industry.
>
> > Actually, my first station was Top 40 and it played 50% US
>
> > hits. I was trained in the format by Todd Storz, who I met
>
> > in Miami before his death.
> >
> So?
So I am qualified to make observations on oldies. That's why.
>
> > I enjoyed 50-s and 60-s songs in the 50-s and 60-s. I am
> > really tired of them today, because I find there is new
> and
> > newer music I like even better. This is true of many
> > listeners.
>
> Sure, who wouldn't be tired of My Guy, You've Lost that
> Lovin Feeling, Black Magic Woman, Think, My Girl, Help Me
> Rhonda, Satisfaction, and Oh Pretty Woman?
Much better to hear the good songs than Indian reservation (have a little bigotry with your music), Ballad of the Green Berets, Yummy Yummy, and all the dreadful songs that are truly embarassing to hear again.
> Look David, I'm sure you'll deny it, its apparent that in
> order to be up on music heard on today's radio (including
> oldies) you are spread so thin that you cannot possibly have
> any passion for music you don't like, therefore your
> credibility on oldies is in question.
Gee, I set up LA's #1 oldies station. I guess that puts me out of a job, then.
The fact is, one can be "up" on newer music and still remember older music unless there is a shortage of storage material above the brain stem. I happen to like moving forward, not backwards. The 60's are over, and most of the music is crispy. I like Jack to an extent, and enjoy a good 80's station. I am just sick of the 60's stuff, because it no longer relates to me.
By the way, name all the oldies stations in 1970. Hint: you will have fingers left over on a single hand. I was OM of one of them. I can tell you that the Monotones single of Book of Love was on a black coleored label. I do all the trivia for a beer music stuff about the era... but the music is fading. It does not hold up any more.
> Generic statements
> like that regarding 50s and 60s music won't cut it for me to
> understand where you are coming from. When you start naming
> particular songs, then I can relate. For example, are you
> familiar with songs like Double Shot of My Baby's Love, Our
> Day Will Come, Love Is All Around Us, Dreamin', Boy From New
> York City, For Your Love, Patches (the 1970 hit not the
> Dicky Lee '62 hit), Beachwood 4-5789, One Track Mind, Judy's
> Turn To Cry, I Go To Pieces? My guess is you are not an
> oldies fan so without looking you probably couldn't name
> most of the artists who recorded those songs.
See above. I put an oldies station on the air in 1970, and prior to that was, among other things, PD of a station that played these songs from '64 to '70. Before that, I carted the 63' hits for a staiton in a market of over 10 million. And before that, I hung out at WHK, Color radio Channel 14 for several years. And afterwards, did, among other things, put one of the first 5 stand alone FM Top 40's on the air in the same year as WMYQ, WDRQ, and KSLQ.
I've been there, but the music is over. It is losing its appeal, and slowly burning off and out.
> I also like
> new music as well, some of my favorite artists are Thievery
> Corporation, Jack Johnson, Coldplay, John Hiatt, Foo
> Fighters, Weezer, Gorillaz, and Green Day.
And mine are Daddy Yankee, Wisin & Yandel, Carlos Vives, Viejas Locas, Babasonicos, 50 Cent, N.O.R.E, Zucchero, Shakira, etc. So? It shows both of us can like new music.
>
> > We are professionals and what we
> > know right now is that the larger part of 60-s oldies
> > listeners are over 55 and not marketable.
> >
> Just curious, then, since you are the age demo that is no
> longer marketable, how do you feel about that?????????
How should I feel. I am a good case for the status quo, in that I have strong brand loyalties to establishments and products that have served me well. But I also have an iPod, a Bluetooth phone, and had my first home computer in 1975. I realize that there are people both more conservative and more adventurous than I am. But marketers know dollars placed against younger demos produce better ROI.
>
