KRTH Z to A Labor Day Weekend

[OCradiodude]

The Walrus in SD is doing what they can on a tight budget. Personally, I preferred the last year or so KOOL 99.3 was on the air. KOLA does not sound too bad. Anyone notice that KOLA is going for a certain "sound" in their music? Meanwhile KRTH continues doing their "thing."

 

[davideduardo]

Scooty: In Socal last week and heard San Diego's Walrus 105.7..great tunes down south,

And that would explain the 28th rank in 25-54 in the Spring book?

 

[davideduardo]

Where are you getting this data

Arbitron.

...that most people do not listen to hits from the past??

Don't misquote me, please. Your paraphrase is nothing like what I said. I said that most people do not listen to "pure" oldies, classic hits or 80's hits formats. Just look at the numbers. Many people listen to stations that may include some of those songs, but with songs from other decades (Jack) or currents (most AC stations).

And many people, such as the 30% of the US that is Black or Hispanic, barely listen to those formats at all.

As Scooty430 mentions..WCBS is #1 in NYC

Well, it's not #1 in any demo. It is not even top 10 in 18-49, and even in 55+ it is beaten by WABC and WOR In all cases, the shares are not even 1/20th of the listening in the market.

...a city and suburb with a population of 19,750,000, according to Wikipedia.

Arbitron does not use Wikipedia. The 12+ metro population (the data used by Arbitron) of the NY metro survey area is 15.3 million.

If CBS-FM is #1, then what does that tell you?? that most do not listen to oldies, classic hits and 80's music? C'mon!

In most of the major makrkets, no music station gets more than a 5 to 6 share. In 18-49, WCBS-FM gets a mid-4 share, meaning at any given time, only 1 in about every 22 people listening to radio is listening to WCBS FM.

A mid-4 share in NY is great, but it illustrates that no station today "owns" its market and that all stations are essentially niche plays.

Why would a station that is #1, risk it and play thousands of "stiffs" as you call them in A to Z order?

It's not #1, and it is NOT listened to by over 12 million people in New York.

 

[oldies76]

Scooty: In Socal last week and heard San Diego's Walrus 105.7..great tunes down south,

And that would explain the 28th rank in 25-54 in the Spring book?

Could it be because 105.7 is new and many people in the San Diego area have not discovered this station yet, especially after La Preciosa took over the prior oldies station there.

I doubt it would be the music itself...it plays a different mix and has a different presentation than KOLA or KRTH.
As more people discover the Walrus, you'd expect a much higher ranking than 28.

By the way, 105.7 can be picked up as far as South Orange County, so the potential for a large audience is there.
For those tired of KRTH's tight rotation, this may provide classic hit alternatives.

What are the call letters for this station, believe the transmitter is in Tijuana.

 

[BACKnUSSR]

I doubt it would be the music itself...it plays a different mix and has a different presentation than KOLA or KRTH.
As more people discover the Walrus, you'd expect a much higher ranking than 28

Yes!! It might get to 26. goo goo g'joob.

 

[radio124]

They need to add more air talent to the two they have on. Most of the day they are just a jukebox. KOOL 99.3 in its final days sounded much better even with voicetracking.

 

[davideduardo]

Could it be because 105.7 is new and many people in the San Diego area have not discovered this station yet, especially after La Preciosa took over the prior oldies station there.

The station is about what, 8 months old? That is plenty of time for a format-exclusive station to be found by partisans of its music.

I doubt it would be the music itself...it plays a different mix and has a different presentation than KOLA or KRTH.As more people discover the Walrus, you'd expect a much higher ranking than 28.

Maybe, maybe not. The presentation is odd, as it does not have the "era specific" feel most oldies and classic hits stations have.

By the way, 105.7 can be picked up as far as South Orange County, so the potential for a large audience is there.

The signal is not good enough for the average listener to use.

What are the call letters for this station, believe the transmitter is in Tijuana.

It's a Mexican licensed station, XHBCE, Tijuana, per the Mexican government. Some sources online say it is XHPRS to match sister XEPRS 1090.

 

[radio124]

I'm sure if they sounded like KBZT circa 1993 they wouldn't be in 28th place. All they would need to do is update the music to hit the 25-54's.

6-10am Ken Copper
10a-2p Dayle Ohlau
2p-6p Shotgun Tom Kelly
6p-10p Rich Brother Robbin
10p-1a Crazy Dave
1a-6a Don Frey

Of course Shotgun is at KRTH but maybe some of the others are available.

 

[scooty430]

Scooty: In Socal last week and heard San Diego's Walrus 105.7..great tunes down south, picked up well in South O.C. What's your take on this new station with it's classic hits. Also KOLA 99.9 is sounding great too!

So much to hear on these two great stations..no time for KRTH. Could not help but mention these while listening to CBS-FM's 1978 countdown tonight!

I'll have to check out this Walrus station next time I'm in the car. I can often pick up San Diego stations. These days I don't drive down there as often because gas is so crazy.

KOLA used to be pretty good - I feel they play too much classic rock now. I can't really pick them up well enough anyhow, though they're on my presets. KOLA has a good Sunday night 70s show, which I sometimes listen to online. I do enjoy their Xmas music - Jhnai Kaye has tried to turn KRTH into another KOST (adult contemporary) Christmas station.

 

[scooty430]

I love the 60s.....and growing up in suburban Boston, most kids liked the bands of the 60s and the 70s more than the then-current junk. I'd say the Dead, Dylan, Zeppelin, Pink Floyd, the Beatles, the Doors, and the Stones were EASILY the biggest bands in my high school......graduated 1986.

Two things.....

1) Boston (and suburban Boston) MUST take responsibility for New Kids On The Block.

2) Both Top 40's throughout the 80's, WXKS and WZOU, outcumed, outranked and out performed any radio station playing music of the 60's and 70's in the Boston market (including Oldies and Classic Rock).

Luckily, by the time the New Kids came about, I was in LA!

By the same token, I was no longer in town when WZOU (and urban music) kind of took off. However, in the early 80s, WCOZ and WBCN were king.

And I imagine Mr. Eduardo would tell you the pop stations had lots of listeners that were too young. WBCN, WZLX, and WAAF had good demos at the time, I bet. 20s and 30s.

 

[BACKnUSSR]

I love the 60s.....and growing up in suburban Boston, most kids liked the bands of the 60s and the 70s more than the then-current junk. I'd say the Dead, Dylan, Zeppelin, Pink Floyd, the Beatles, the Doors, and the Stones were EASILY the biggest bands in my high school......graduated 1986.

Two things.....

1) Boston (and suburban Boston) MUST take responsibility for New Kids On The Block.

2) Both Top 40's throughout the 80's, WXKS and WZOU, outcumed, outranked and out performed any radio station playing music of the 60's and 70's in the Boston market (including Oldies and Classic Rock).

Luckily, by the time the New Kids came about, I was in LA!

By the same token, I was no longer in town when WZOU (and urban music) kind of took off. However, in the early 80s, WCOZ and WBCN were king.

And I imagine Mr. Eduardo would tell you the pop stations had lots of listeners that were too young. WBCN, WZLX, and WAAF had good demos at the time, I bet. 20s and 30s.

Well its hard to qualify the reach of 80's music if we're talking about just the early 80's.
Just as you wouldn't want to compare "just early 60's" music.

In any event, between the CHR's, Rock, AC's and Alternative stations.......there is no contest (in BOSTON) that more cume is attracted to stations
playing 80's songs rather than anyone playing 60's and 70's tunes.

 

[scooty430]

Where are you getting this data

Arbitron.

...that most people do not listen to hits from the past??

Don't misquote me, please. Your paraphrase is nothing like what I said. I said that most people do not listen to "pure" oldies, classic hits or 80's hits formats. Just look at the numbers. Many people listen to stations that may include some of those songs, but with songs from other decades (Jack) or currents (most AC stations).

And many people, such as the 30% of the US that is Black or Hispanic, barely listen to those formats at all.

As Scooty430 mentions..WCBS is #1 in NYC

Well, it's not #1 in any demo. It is not even top 10 in 18-49, and even in 55+ it is beaten by WABC and WOR In all cases, the shares are not even 1/20th of the listening in the market.

...a city and suburb with a population of 19,750,000, according to Wikipedia.

Arbitron does not use Wikipedia. The 12+ metro population (the data used by Arbitron) of the NY metro survey area is 15.3 million.

If CBS-FM is #1, then what does that tell you?? that most do not listen to oldies, classic hits and 80's music? C'mon!

In most of the major makrkets, no music station gets more than a 5 to 6 share. In 18-49, WCBS-FM gets a mid-4 share, meaning at any given time, only 1 in about every 22 people listening to radio is listening to WCBS FM.

A mid-4 share in NY is great, but it illustrates that no station today "owns" its market and that all stations are essentially niche plays.

Why would a station that is #1, risk it and play thousands of "stiffs" as you call them in A to Z order?

It's not #1, and it is NOT listened to by over 12 million people in New York.

I always feel like Eduardo pulls whatever little slices of data fit the argument he's trying to present.

One minute, KRTH is "doing the right thing" by having a tight playlist, and he cites KRTH as a success. He'll say this if you try to say that KRTH has a boring playlist.

The next minute, KRTH is a failure, because it isn't top 10 in a specific demo. He'll say this if you say that people like oldies.

One minute, nobody listens to "old music" from the 60, 70s, and 80s.

The next minute, JACK is cited as a station lots of people listen to. (A station that plays almost entirely old songs from the 60s, 70s, and 80s.)

As for his most recent mix of misinformation...(that Latinos don't like Oldies).....I would counter that LOTS of Hispanics listen to Oldies. Ever been to a low-rider car show? No white guys there. Remember Huggy Boy? Hero in the Latino community. Unknown amongst Anglos. Remember KRLA? Big Latino audience. You can even hear the callers to K-Earth, they often have accents and surnames that reflect a Latino heritage. The amount of Motown and soul on KRTH also suggests to me there are some African-American listeners too.

 

[scooty430]

I love the 60s.....and growing up in suburban Boston, most kids liked the bands of the 60s and the 70s more than the then-current junk. I'd say the Dead, Dylan, Zeppelin, Pink Floyd, the Beatles, the Doors, and the Stones were EASILY the biggest bands in my high school......graduated 1986.

Two things.....

1) Boston (and suburban Boston) MUST take responsibility for New Kids On The Block.

2) Both Top 40's throughout the 80's, WXKS and WZOU, outcumed, outranked and out performed any radio station playing music of the 60's and 70's in the Boston market (including Oldies and Classic Rock).

Luckily, by the time the New Kids came about, I was in LA!

By the same token, I was no longer in town when WZOU (and urban music) kind of took off. However, in the early 80s, WCOZ and WBCN were king.

And I imagine Mr. Eduardo would tell you the pop stations had lots of listeners that were too young. WBCN, WZLX, and WAAF had good demos at the time, I bet. 20s and 30s.

Well its hard to qualify the reach of 80's music if we're talking about just the early 80's.
Just as you wouldn't want to compare "just early 60's" music.

In any event, between the CHR's, Rock, AC's and Alternative stations.......there is no contest (in BOSTON) that more cume is attracted to stations
playing 80's songs rather than anyone playing 60's and 70's tunes.

Are you talking about now, or then?

I know that right now Oldies 103 does alright.

And I believe classical is top 10 in Boston. Did you mean the 1880s?

Also......what is wrong with carving up the 80s? The 60s is routinely sliced into pre-64 and post-64. The 50s are usually chopped in half starting in 1955. I'd argue most of the "big 80s" music happened mid-decade. By the end, things were splintering and getting pretty darn stale. Remember Milli Vanilli?

That's why Nirvana had such an impact. Pop music was in the doldrums.

 

[davideduardo]

[And I imagine Mr. Eduardo would tell you the pop stations had lots of listeners that were too young. WBCN, WZLX, and WAAF had good demos at the time, I bet. 20s and 30s.

WAAF and WBCN were in that era AOR stations... not the music Oldie or Classic hits stations play. AORs were the 18-34 male champs in many markets.

 

[davideduardo]

I always feel like Eduardo pulls whatever little slices of data fit the argument he's trying to present.

My name is not Eduardo. It is David or David Euardo, my two given names.

One minute, KRTH is "doing the right thing" by having a tight playlist, and he cites KRTH as a success. He'll say this if you try to say that KRTH has a boring playlist.

KRTH is a good and very successful station in LA. However, in the context of your discussion, it is not listened to by a large percentage of the market. In fact, no station is.

KRTH, like all station today, fills a niche position of 45+ and, mostly, 55+ listeners who like oldies. That is also a small percentage of 55+ listeners, although a higher percentage of 55+ listeners pick KRTH than under-55's do.

Most people in LA do not listen to KRTH (Over 9 million of the 12+ in LA does not listen), ever. Most don't listen to Jack or to KIIS or to K-Love. In fact, only one station, KIIS, cumes over 10% of the market and KRTH's dialy cume is less than 6% of all person in the LA market 12+.

That is good and bad. It's good for KRTH because that is still a big percentage in a market with 87 stations, but bad for you because it shows about 95% of the people here could care less about oldies or classic hits.

The next minute, KRTH is a failure, because it isn't top 10 in a specific demo. He'll say this if you say that people like oldies.

The problem KRTH has is that it's move towards the 70's has still not gotten it to be strong enough in under-55 to prevent it from losing revenue.

One minute, nobody listens to "old music" from the 60, 70s, and 80s.

That is close to right. Based on PPM daily cume, 95% of people do not listen to KRTH on a given day.

The next minute, JACK is cited as a station lots of people listen to. (A station that plays almost entirely old songs from the 60s, 70s, and 80s.)

Jack is neither oldies nor classic hits.

In the last 7 days, of 800 different titles, they played nothing older than 1964, and a total of 15 pre-1970 cuts. On the other hand, they played a bit over 40 songs that were post-1999. 160 were from the 90's, so 25% are post.80's, in fact. Jack does not fit in the mold of an oldies, classic hit or 80´s station.

Lots of stations play gold... even CHRs. ACs do, Urbans do, but that does not make them oldies stations. It just make them station with lots of proven hits for the core demo.

As for his most recent mix of misinformation...(that Latinos don't like Oldies).....I would counter that LOTS of Hispanics listen to Oldies.

No, some do. But not in huge percentages (exceptions are markets that are over half Hispanic and go back 10 or so generations before Anglos arrived, like San Antonio and Albuquerque). On a national average, more than half of all listening by Hispanics is to Spanish language stations.

Ever been to a low-rider car show? No white guys there. Remember Huggy Boy? Hero in the Latino community. Unknown amongst Anglos. Remember KRLA? Big Latino audience. You can even hear the callers to K-Earth, they often have accents and surnames that reflect a Latino heritage. The amount of Motown and soul on KRTH also suggests to me there are some African-American listeners too.

To prove how whacked your asumptions are, an average of 3% of KRTH listeners are Black. Of course the music on KRTH done by Black artists is stuff non-African Americans like.

 

[scooty430]

[And I imagine Mr. Eduardo would tell you the pop stations had lots of listeners that were too young. WBCN, WZLX, and WAAF had good demos at the time, I bet. 20s and 30s.

WAAF and WBCN were in that era AOR stations... not the music Oldie or Classic hits stations play. AORs were the 18-34 male champs in many markets.

WAAF played at least 50 percent old stuff. I know. I was there. All-Zeppelin weekends. Pink Floyd album sides. Triple Shot Thursdays. Same with COZ.

And everyone sat through the Billy Squire and Pat Benetar to get to The Who and The Beatles.

WBCN was an unusual animal. They played it all. Prince, Cyndi Lauper, Boy George.....up against local artists that of course Eduardo would NEVER have heard of like the Fools.....offbeat stuff like Pat Metheny or early Genesis.....new wave like Elvis Costello and B52s that no AOR would EVER touch....and a solid dose of the Stones/Zep/Floyd/Yes stuff. They broke records - they were the first to play The Cars, the first to play J. Geils Band, and I imagine the first to play Aerosmith. To call them AOR is not quite accurate. Toward the end they became more classic rock, because they got into a war with ZLX, the pure classic rocker. In the late 80s, ZLX and BCN were massive, and playing mostly old stuff. Yes, there were many really young kids and women listening to KISS 108 and WHTT Hit Radio, but any male over the age of 20 was probably into rock.

Of course in its early incarnation WBCN was a progressive station, but that's a different story...

 

[scooty430]

I always feel like Eduardo pulls whatever little slices of data fit the argument he's trying to present.

My name is not Eduardo. It is David or David Euardo, my two given names.

One minute, KRTH is "doing the right thing" by having a tight playlist, and he cites KRTH as a success. He'll say this if you try to say that KRTH has a boring playlist.

KRTH is a good and very successful station in LA. However, in the context of your discussion, it is not listened to by a large percentage of the market. In fact, no station is.

KRTH, like all station today, fills a niche position of 45+ and, mostly, 55+ listeners who like oldies. That is also a small percentage of 55+ listeners, although a higher percentage of 55+ listeners pick KRTH than under-55's do.

Most people in LA do not listen to KRTH (Over 9 million of the 12+ in LA does not listen), ever. Most don't listen to Jack or to KIIS or to K-Love. In fact, only one station, KIIS, cumes over 10% of the market and KRTH's dialy cume is less than 6% of all person in the LA market 12+.

That is good and bad. It's good for KRTH because that is still a big percentage in a market with 87 stations, but bad for you because it shows about 95% of the people here could care less about oldies or classic hits.

The next minute, KRTH is a failure, because it isn't top 10 in a specific demo. He'll say this if you say that people like oldies.

The problem KRTH has is that it's move towards the 70's has still not gotten it to be strong enough in under-55 to prevent it from losing revenue.

One minute, nobody listens to "old music" from the 60, 70s, and 80s.

That is close to right. Based on PPM daily cume, 95% of people do not listen to KRTH on a given day.

The next minute, JACK is cited as a station lots of people listen to. (A station that plays almost entirely old songs from the 60s, 70s, and 80s.)

Jack is neither oldies nor classic hits.

In the last 7 days, of 800 different titles, they played nothing older than 1964, and a total of 15 pre-1970 cuts. On the other hand, they played a bit over 40 songs that were post-1999. 160 were from the 90's, so 25% are post.80's, in fact. Jack does not fit in the mold of an oldies, classic hit or 80´s station.

Lots of stations play gold... even CHRs. ACs do, Urbans do, but that does not make them oldies stations. It just make them station with lots of proven hits for the core demo.

As for his most recent mix of misinformation...(that Latinos don't like Oldies).....I would counter that LOTS of Hispanics listen to Oldies.

No, some do. But not in huge percentages (exceptions are markets that are over half Hispanic and go back 10 or so generations before Anglos arrived, like San Antonio and Albuquerque). On a national average, more than half of all listening by Hispanics is to Spanish language stations.

Ever been to a low-rider car show? No white guys there. Remember Huggy Boy? Hero in the Latino community. Unknown amongst Anglos. Remember KRLA? Big Latino audience. You can even hear the callers to K-Earth, they often have accents and surnames that reflect a Latino heritage. The amount of Motown and soul on KRTH also suggests to me there are some African-American listeners too.

To prove how whacked your asumptions are, an average of 3% of KRTH listeners are Black. Of course the music on KRTH done by Black artists is stuff non-African Americans like.

Dude, chill out. How am I supposed to know your real name? Your screen name is Eduardo. If you don't like it I suggest you change it.

As for JACK playing 25 percent post 1990, may I remind you 1990 was 20 years ago. It's an oldies station. Not "oldies" as in Presley and Roy Orbison. I mean oldies as in old music. In fact, I don't know how much you know about the LA market, but JACK has now evolved into largely a "KROQ classic" station. Depeche Mode, Oingo Boingo..... Old music.

As for African-Americans not liking the soul music KRTH plays, that is a bit baffling. KACE had a pretty much African-American listener base (I may have been their only Anglo listener.) Their playlist was very similar in some ways to KRTH: Aretha, Otis, Marvin, Brown, Wonder... Are you saying African Americans don't like this music? I frankly find that bizarre.

Here is the basic point: KRTH is the #6 English-language station overall. It is the #4 English-language music station. It is the #11 station including Spanish stations, which get high ratings as there aren't many choices for Spanish speakers to choose from. I know you don't care about overall ratings, but I do, because you are only focused on money.

But overall 12+ matters to me. That is what, by definition, everyone is listening to. To me, #11 in this huge market of so many stations is an amazing performance. And I KNOW that WCBS is doing even better. Oldies rule!

Lastly, your central point actually proves something I tried to say months ago, which at the time you negated: Not a lot of people are listening to ANY station. Radio is losing listeners. But of course at the time you pulled out some out of context stat that said "95 percent of people use radio weekly."

You can't have it both ways. Is barely anybody listening, or is everybody listening?

 

[davideduardo]

Dude, chill out. How am I supposed to know your real name? Your screen name is Eduardo. If you don't like it I suggest you change it.

"Eduardo" is not a last name. And if you click the link below, you can very, very easily see that.

As for JACK playing 25 percent post 1990, may I remind you 1990 was 20 years ago. It's an oldies station. Not "oldies" as in Presley and Roy Orbison. I mean oldies as in old music.

On that criteria, every station in LA plays oldie. In any case, I specified the formats that are 100% pre-1990 music and you are just obfuscating.

In the industry, "oldies" means 60's, "classic hits" means 70's and "80's" means an 80's based format. "oldies" does not mean Jack... "Adult hits" is the definition for Jack stations and similar ones. If you are going to discuss insects, you had better know the difference between a roach and a spider, but you are discussing radio based on terms you are making up as you go. Anyone can win an argument with that tactic.

In fact, I don't know how much you know about the LA market,

Hahahahaha. Funny line. I've programmed 7 different LA stations, including a couple that were #1. And one that is, today, an adult hits station that beats KRTH quite consistently.

but JACK has now evolved into largely a "KROQ classic" station. Depeche Mode, Oingo Boingo..... Old music.

Jack is an adult hits station. That is the definition buyers use to define the format both in LA and nationally.

As for African-Americans not liking the soul music KRTH plays, that is a bit baffling. KACE had a pretty much African-American listener base (I may have been their only Anglo listener.) Their playlist was very similar in some ways to KRTH: Aretha, Otis, Marvin, Brown, Wonder... Are you saying African Americans don't like this music? I frankly find that bizarre.

Look at an Urban AC and tell me how much Motown they play. Anyway, the black audience will not come for the percentage of music by black artists on KRTH, because they are not generally going to tolerate the Beach Boys and Beatles tunes.

Here is the basic point: KRTH is the #6 English-language station overall.

No, it's not. You are using old data.

It is the #4 English-language music station. It is the #11 station including Spanish stations,

There are only 100 shares in LA. You HAVE to include the Spanish language stations or you don't get 100. Oh, and Spanish stations are radio stations in Spain.

which get high ratings as there aren't many choices for Spanish speakers to choose from.

There are 14 stations in Spanish in LA, and they offer a very broad spectrum of formats.

I know you don't care about overall ratings, but I do, because you are only focused on money.

I am focused on sales demos, since I like to get paid and the owners expect to make a buck or two. Sales demos end with a brick wall at 55. In 18 to 54 year olds, KRTH is 9th. That's good for making very decent money in LA, but with under a 4 share, it means that very few people... one out of 25... is listening.

But overall 12+ matters to me.

But it matters not a tad to radio stations. We can not sell with 12+, get a loan with 12+, or even get famous with 12+. That is why Arbitron gives that data away... it's worthless to those who run radio stations.

That is what, by definition, everyone is listening to. To me, #11 in this huge market of so many stations is an amazing performance. And I KNOW that WCBS is doing even better. Oldies rule!

Neither station is "oldies." Both are "classic hits."

To put everything in perspective, there are only 28 "viable" stations in the market.

Lastly, your central point actually proves something I tried to say months ago, which at the time you negated: Not a lot of people are listening to ANY station.

I never said anything even close to that. I said that with many stations, the average share for each station is lower. And as each of the "viable" stations improves individually, we have the top tier of stations around a 5 share to a 4 share. This, in the industry that you so painfully misunderstand, is called fragmentation which, in turn, causes share compression.

Share is the percentage of those listening to the radio. Whether one person or 3 million are listening at any given time, there are no more nor no less than 100 shares.

Radio continues to reach over 95% of all persons each week.

Radio is losing listeners.

Another inaccurate statement. Radio is not losing listeners. While the time each listener spends listening has slowly declined over the last two decades, it is not losing listeners.

But of course at the time you pulled out some out of context stat that said "95 percent of people use radio weekly."

That is the weekly cume of radio. Direct from Arbitron PPM data.

You can't have it both ways. Is barely anybody listening, or is everybody listening?

You really don't get it. Please, go to www.arbitron.com and look at the things like format descriptors, terms of the trade (in the Purple Book) and even take the Arbitron 101 courses for diary and PPM. You will quickly understand how wrong you are about nearly everything you say indefense of those dusty 60's song.

 

[davideduardo]

WAAF and WBCN were in that era AOR stations... not the music Oldie or Classic hits stations play. AORs were the 18-34 male champs in many markets.


WAAF played at least 50 percent old stuff. I know. I was there. All-Zeppelin weekends. Pink Floyd album sides. Triple Shot Thursdays. Same with COZ.

An they, by industry terms, were AOR stations. AORs played, in that era, gold as well as currents.

 

[BACKnUSSR]

Here is the basic point: KRTH is the #6 English-language station overall. It is the #4 English-language music station. It is the #11 station including Spanish stations, which get high ratings as there aren't many choices for Spanish speakers to choose from.

Are you looking at Arbitron?? Because these rankings aren't true no matter what demo I look at.

Lastly, your central point actually proves something I tried to say months ago, which at the time you negated: Not a lot of people are listening to ANY station.

Huh??

You can't have it both ways. Is barely anybody listening, or is everybody listening?

Yes, they is. LOL