KRTH Z to A Labor Day Weekend

[BACKnUSSR]

To the listeners, it's music. And I was a listener. And I was young. And I was listening to OLD MUSIC.

Scooty has a point. Yes Arbitron data may suggest otherwise, but that's only a small percentage of the Population.

If, what (a guess) 14 million people live in L.A and suburbs..how many of that total, care or listen to oldies of the 60, 70's and classic hits of the 80's. I think more people do listen to oldies than we think, it's just not represented correctly as a whole.

Many people are curious to see what was popular on the radio in years past and some of them actually like the older music, as compared to what is out now or when they were teenagers. Growing up in the early 80's, I had a taste for music of the late 60's and all the 70's as well as the currents. Now, it's everything since 1955.

Data may show one thing based on a sample, but you've got to consider the listening population (unmeasured by Arbitron or any other agency) as a whole and see the possibilities there.

Thats a valid opinion. David's point seemed to me to be that MOST people are attracted to the music of their own era. And although I disagree with David on some things, he's pretty dead-on here. Doubt it? Do you own unofficial poll........

Ask the next five 18-34's you meet what their favorite Ohio Players song is....or the Guess Who....or Grass Roots...all bands with multiple hits in th 60s/70s......see what answers you get......

Then ask someone 55+ what their favorite Rihanna song is....or Akon......or Colbie Calliat....see what they tell you.

There is always an exception. I'm sure there's a 5 year old somewhere in Philadelphia that can't get enough of Perry Como,
and a 75 year old somewhere in Texas that plays the T.I. disc non-stop. Let's not make assumptions based on them.....

 

[davideduardo]

Scooty has a point. Yes Arbitron data may suggest otherwise, but that's only a small percentage of the Population.

All surveys, whether it is P&G finding out how to impreve Pampers, or Arbitron finding out what people listen to, are based on as small a sample as is still reliable for projection into the universe (meaning "how few people can we study and still get results that well represent everybody")

The test of a poll is replication. If you do the same survey a second time at the same time with different people and the same methodology, are the results the same? With radio ratings, the answer is "yes."

If, what (a guess) 14 million people live in L.A and suburbs

The radio universe is 12+, not everyone. 10.9 million. And you could have found this out in about 20 seconds at the Arbitron website... by looking for the LA MSA population.

..how many of that total, care or listen to oldies of the 60, 70's and classic hits of the 80's. I think more people do listen to oldies than we think, it's just not represented correctly as a whole.

While we don not know exactly if non-participants in a survey mirror participants... or not... our assumption is that with a replicable product, the differences are minimal. Were there any suspicion to the contrary, advertisers would not use Arbitron to calculate cost efficiency for around $15 billion in advertising.

[/quote]Many people are curious to see what was popular on the radio in years past and some of them actually like the older music, as compared to what is out now or when they were teenagers. Growing up in the early 80's, I had a taste for music of the late 60's and all the 70's as well as the currents. Now, it's everything since 1955.[/quote]

And the data in Arbitron does show that. There is a tiny percentage of 18-34 listeners to KRTH, but nothing compared to the core. And when an 18-34 buy comes up, KRTH will not get on it.

Of course there are exceptions. But I can't think of a case where they are anything but minuscule and may, in fact, be more from ascription than from actual listening.

Data may show one thing based on a sample, but you've got to consider the listening population (unmeasured by Arbitron or any other agency) as a whole and see the possibilities there.
[/quote]

 

[scooty430]

Yup, looking at Arbitron. 12+, the demo that counts "everyone," but that "doesn't matter." (Please spare me the advertisers like such and such demo routine.) From radio-info.com.

Let me make a point here. You can certainly make your argument based on 12+ numbers. But know that it is faulty.
It doesnt mean much.Look at the audience it targets...NOTHING else matters.
Here's an analogy, suppose a company "makes" $1,000,000 a year, but its expenses are $1,000,001 a year...would it rank high in profitability??
If you looked at the "straight billing" (12+ per se) you'd say it did pretty well, but in essence, that doesnt matter.

As for the "huh," I'll explain it slooowwwwwly for ya. Eduardo (a.k.a. Euardo) a few months ago was denying that radio listenership was down. He used lots of stats to justify his position.

Now, a few months later, he is trying to counter an argument that KRTH and WCBS are popular. He thus says "95 percent of the population do not listen to KRTH" (or something like that.) When challenged, he then says, "Few stations are commanding ANY sizable share of audience. They are all small niches."

To call KIIS FM, the number one station, "a station most people don't listen to" basically admits defeat.

Dont be condescending when you dont know what you're talking about.....

1) Radio listenership is NOT down over the past few years. David is correct.
Put it this way the number of people who own HDTV's is UP....but MOST people do not own HDTV....get it????

2) KRTH and WCBS-F do not dominate the market in either LA or NY. Although they appear to be popular stations to you,
KRTH is soundly beaten IN ITS TARGET AUDIENCE by KIIS, JACK, KROQ, KSCA and others. WCBS-F is outperformed by
Z-100, WLTW, WAXQ and KISS. These are not the stations to use as examples to further your argument.

3) With ANY #1 station, MOST people who use radio listen to all of the others. Kind of like if the Lakers win 101-94,
even if Kobe scores 50 points.....the rest of the Lakers outscored him.

Again, you folks are only focused on money-making.

I am talking about what people listen to, whether they're "desirable people" or not. To you 12+ is meaningless, because for a guy trying to make money, it is. That's fine. It's your job to make money for the station, and you don't care what the programming is.

To me, 12+ is ALL that matters, because that is what everybody is listening to, period. I don't care if they're 25 or 105.

As for "listenership" I also understand that. My point is you get caught up on semantics. Yes, the same number of people are exposed to a radio at some point during the week. But my point people are listening less and less, and you both know it's true.

Why not just say, "you're right." Is that so hard?

 

[SuperRadioFan]

Why not just say, "you're right." Is that so hard?

Shirley, you jest !! ;D

 

[BACKnUSSR]

To me, 12+ is ALL that matters, because that is what everybody is listening to, period. I don't care if they're 25 or 105.

With that said.....
Show me where either KRTH or CBS FM are #1 12+ anywhere on this planet.

Or show me in either NY or LA where a station that plays 60's and 70's does better than
a station playing either current or 80's music. Use 12+ numbers......

 

[Marv-L.A.]

The only market that I know of where KRTH has ever hit #1 in the past 25 years is Riverside/San Bernardino, but that was several years ago.

 

[OCradiodude]

The only market that I know of where KRTH has ever hit #1 in the past 25 years is Riverside/San Bernardino, but that was several years ago.

Was that during the 80s or during Mike's stay?