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KRTH

R

radiolover78

No matter how bad the station sounds, appreciate it while it lasts. Enjoy the station. Since CBS FM flipped, I feel like someone close to me died. Take advantage of what is left. Also, someone should aircheck the station, since its days are numbered even if LA already has Jack.<P ID="signature">______________
Kevin</P>
 
> No matter how bad the station sounds, appreciate it while it
> lasts. Enjoy the station. Since CBS FM flipped, I feel like
> someone close to me died. Take advantage of what is left.
> Also, someone should aircheck the station, since its days
> are numbered even if LA already has Jack.
>

The day K-Earth dies, I'll rejoice. The station sucks. And now with Hollywood Hamilton and Dr. George in the morning doing the same cr*p they did at KIIS-FM in the early 90's (and not relating to the music they are now playing), it's gone down hill even further. I prefer the K-Earth of the early 80's when they played currents such as Turning Japanese or Another One Bites the Dust along with a better variety of oldies.

Anyone notice Hollywood hasn't gotten ANY local tv or other press?

The funniest thing I read in the New York newspapers about CBS-FM was an anonymous quote from an Infinity insider saying that if they put Jack on any other station (such as WNEW-FM) it would have drained listeners from CBS-FM. Huh? Isn't that EXACTLY what is happening to K-Earth with Jack here? More Infinity lunacy...

http://news.yahoo.com/news?tmpl=story&u=/nypost/20050604/lo_nypost/cbsfmhi39jack39ed
 
> > No matter how bad the station sounds, appreciate it while
> it
> > lasts. Enjoy the station. Since CBS FM flipped, I feel
> like
> > someone close to me died. Take advantage of what is left.
> > Also, someone should aircheck the station, since its days
> > are numbered even if LA already has Jack.
> >
>
> The day K-Earth dies, I'll rejoice. The station sucks. And
> now with Hollywood Hamilton and Dr. George in the morning
> doing the same cr*p they did at KIIS-FM in the early 90's
> (and not relating to the music they are now playing), it's
> gone down hill even further. I prefer the K-Earth of the
> early 80's when they played currents such as Turning
> Japanese or Another One Bites the Dust along with a better
> variety of oldies.
>
> Anyone notice Hollywood hasn't gotten ANY local tv or other
> press?
>
> The funniest thing I read in the New York newspapers about
> CBS-FM was an anonymous quote from an Infinity insider
> saying that if they put Jack on any other station (such as
> WNEW-FM) it would have drained listeners from CBS-FM. Huh?
> Isn't that EXACTLY what is happening to K-Earth with Jack
> here? More Infinity lunacy...
>
http://news.yahoo.com/ne> ws?tmpl=story&u=/nypost/20050604/lo_nypost/cbsfmhi39jack39ed
>
The day K-Earth dies you'll rejoice? Man talk about negativity.
Why give up on K-Earth? So many people have buried the station already and if you could only see the potential that's still there. Okay, morning drive is another huge mistake. The music is still too narrow, but it can be turned around. I will admit that it won't be easy. Mainly because the right people aren't there to make the decisions. The problem as I see it is that the oldies format need to be updated like anything else. Would KOST be the top ten station it is if it still played the same playlist it used in 1982? How bout KIIS if it sounded exactly as it did in 1986? No way.
But oldies has the unique ability to be so much more, and that's the point that's being lost by the Infinity Corporate leaders. They've got all this research, and can't tell when it's flawed. They just have too narrow a view, when broadening the music and letting the air talent open up could make the format and station shine. We don't need a faceless, smarmy, sarcastic station that plays what it wants, we need a fun, no holds barred station that sends out positive vibes and great songs.... Make it fun and the audience will come back!
It just makes no sense to blow up a heritage station that has such embedded name recognition.
 
> No matter how bad the station sounds, appreciate it while it
> lasts. Enjoy the station. Since CBS FM flipped, I feel like
> someone close to me died. Take advantage of what is left.
> Also, someone should aircheck the station, since its days
> are numbered even if LA already has Jack.
>
As mentioned by Norm N Nite on WCBS-FM a couple of weeks ago...
if commercial-free oldies...
THOUSANDS of them from the 50's/60's...
is of interest...you might consider the:

www.SundayOldiesJukebox.com

Also a real request show (9-Mid)...
it's all day today and every Sunday.
Bill
www.wwes.org
 
> > > No matter how bad the station sounds, appreciate it
> while
> > it
> > > lasts. Enjoy the station. Since CBS FM flipped, I feel
> > like
> > > someone close to me died. Take advantage of what is
> left.
> > > Also, someone should aircheck the station, since its
> days
> > > are numbered even if LA already has Jack.
> > >
> >
> > The day K-Earth dies, I'll rejoice. The station sucks. And
>
> > now with Hollywood Hamilton and Dr. George in the morning
> > doing the same cr*p they did at KIIS-FM in the early 90's
> > (and not relating to the music they are now playing), it's
>
> > gone down hill even further. I prefer the K-Earth of the
> > early 80's when they played currents such as Turning
> > Japanese or Another One Bites the Dust along with a better
>
> > variety of oldies.
> >
> > Anyone notice Hollywood hasn't gotten ANY local tv or
> other
> > press?
> >
> > The funniest thing I read in the New York newspapers about
>
> > CBS-FM was an anonymous quote from an Infinity insider
> > saying that if they put Jack on any other station (such as
>
> > WNEW-FM) it would have drained listeners from CBS-FM. Huh?
>
> > Isn't that EXACTLY what is happening to K-Earth with Jack
> > here? More Infinity lunacy...
> >
> http://news.yahoo.com/ne>
> ws?tmpl=story&u=/nypost/20050604/lo_nypost/cbsfmhi39jack39ed
>
> >
> The day K-Earth dies you'll rejoice? Man talk about
> negativity.
> Why give up on K-Earth? So many people have buried the
> station already and if you could only see the potential
> that's still there. Okay, morning drive is another huge
> mistake. The music is still too narrow, but it can be
> turned around. I will admit that it won't be easy. Mainly
> because the right people aren't there to make the decisions.
> The problem as I see it is that the oldies format need to
> be updated like anything else. Would KOST be the top ten
> station it is if it still played the same playlist it used
> in 1982? How bout KIIS if it sounded exactly as it did in
> 1986? No way.
> But oldies has the unique ability to be so much more, and
> that's the point that's being lost by the Infinity Corporate
> leaders. They've got all this research, and can't tell when
> it's flawed. They just have too narrow a view, when
> broadening the music and letting the air talent open up
> could make the format and station shine. We don't need a
> faceless, smarmy, sarcastic station that plays what it
> wants, we need a fun, no holds barred station that sends out
> positive vibes and great songs.... Make it fun and the
> audience will come back!
> It just makes no sense to blow up a heritage station that
> has such embedded name recognition.
>

K-Earth has no growth potential with its audience aging, moving from Los Angeles and the increasing ethnicity of Los Angeles. Unless they want Craftmatic adjustable bed to be their prime advertiser, they aren't going to be getting prime advertisers anymore. And they are cannibalizing themselves with their sister station, Jack. 50's/60's oldies stations are falling like dominos nationwide for similar reasons. And K-Earth needs to join their ranks. K-Earth is not a heritage Los Angeles radio station unlike KRLA, KMET, KHJ or KIIS. K-Earth has never been a prime mover and shaker station in this market and it will be no loss when it finally goes. Sooner rather than later, please.

You've just given me the best argument about why K-Earth must go. It has sounded the same for TOO many years. It doesn't update or broaden it's music appeal. And now it is too late. It can't with sister station Jack-FM and the other stations in this market that have cornered other music oldies (K-BIG old disco, Star new wave, Hot rhythmic oldies, KLOS classic rock and their sister - everything - Jack) .

Years ago, such as when 103.9/98.3 KACE and (music) 1110 KRLA left the scene, K-Earth should gone in a rhythmic oldies direction (before Mega). Then today at least it would still have a future that appeals to this market. But for K-Earth now, As Carol King would say, "It's TOO LATE Baby..."
 
> But oldies has the unique ability to be so much more, and
> that's the point that's being lost by the Infinity Corporate
> leaders. They've got all this research, and can't tell when
> it's flawed.

The "research" they have is the FACT that only a tiny part of LA ad campaigns look for 55+, and the oldies audience, every year, gets older. the audience and the music are outsde the money demos, and this will get worse. There is no way to make 60's oldies appeal to people in their 40's.
 
As much as I dislike KRTH's current programming, I don't hear any dearth of spots on the air. In fact, some of those breaks seem to go on forever...

- Doc

> The "research" they have is the FACT that only a tiny part
> of LA ad campaigns look for 55+, and the oldies audience,
> every year, gets older. the audience and the music are
> outsde the money demos, and this will get worse. There is no
> way to make 60's oldies appeal to people in their 40's.
>
 
> As much as I dislike KRTH's current programming, I don't
> hear any dearth of spots on the air. In fact, some of those
> breaks seem to go on forever...

Good point, but the billing is off and they have to cut rates to make the 25-54 CPP goals of advertisers.
 
> > > > No matter how bad the station sounds, appreciate it
> > while
> > > it
> > > > lasts. Enjoy the station. Since CBS FM flipped, I feel
>
> > > like
> > > > someone close to me died. Take advantage of what is
> > left.
> > > > Also, someone should aircheck the station, since its
> > days
> > > > are numbered even if LA already has Jack.
> > > >
> > >
> > > The day K-Earth dies, I'll rejoice. The station sucks.
> And
> >
> > > now with Hollywood Hamilton and Dr. George in the
> morning
> > > doing the same cr*p they did at KIIS-FM in the early
> 90's
> > > (and not relating to the music they are now playing),
> it's
> >
> > > gone down hill even further. I prefer the K-Earth of the
>
> > > early 80's when they played currents such as Turning
> > > Japanese or Another One Bites the Dust along with a
> better
> >
> > > variety of oldies.
> > >
> > > Anyone notice Hollywood hasn't gotten ANY local tv or
> > other
> > > press?
> > >
> > > The funniest thing I read in the New York newspapers
> about
> >
> > > CBS-FM was an anonymous quote from an Infinity insider
> > > saying that if they put Jack on any other station (such
> as
> >
> > > WNEW-FM) it would have drained listeners from CBS-FM.
> Huh?
> >
> > > Isn't that EXACTLY what is happening to K-Earth with
> Jack
> > > here? More Infinity lunacy...
> > >
> > http://news.yahoo.com/ne>
> >
> ws?tmpl=story&u=/nypost/20050604/lo_nypost/cbsfmhi39jack39ed
>
> >
> > >
> > The day K-Earth dies you'll rejoice? Man talk about
> > negativity.
> > Why give up on K-Earth? So many people have buried the
> > station already and if you could only see the potential
> > that's still there. Okay, morning drive is another huge
> > mistake. The music is still too narrow, but it can be
> > turned around. I will admit that it won't be easy. Mainly
>
> > because the right people aren't there to make the
> decisions.
> > The problem as I see it is that the oldies format need to
>
> > be updated like anything else. Would KOST be the top ten
> > station it is if it still played the same playlist it used
>
> > in 1982? How bout KIIS if it sounded exactly as it did in
>
> > 1986? No way.
> > But oldies has the unique ability to be so much more, and
> > that's the point that's being lost by the Infinity
> Corporate
> > leaders. They've got all this research, and can't tell
> when
> > it's flawed. They just have too narrow a view, when
> > broadening the music and letting the air talent open up
> > could make the format and station shine. We don't need a
> > faceless, smarmy, sarcastic station that plays what it
> > wants, we need a fun, no holds barred station that sends
> out
> > positive vibes and great songs.... Make it fun and the
> > audience will come back!
> > It just makes no sense to blow up a heritage station that
> > has such embedded name recognition.
> >
>
> K-Earth has no growth potential with its audience aging,
> moving from Los Angeles and the increasing ethnicity of Los
> Angeles. Unless they want Craftmatic adjustable bed to be
> their prime advertiser, they aren't going to be getting
> prime advertisers anymore. And they are cannibalizing
> themselves with their sister station, Jack. 50's/60's oldies
> stations are falling like dominos nationwide for similar
> reasons. And K-Earth needs to join their ranks. K-Earth is
> not a heritage Los Angeles radio station unlike KRLA, KMET,
> KHJ or KIIS. K-Earth has never been a prime mover and shaker
> station in this market and it will be no loss when it
> finally goes. Sooner rather than later, please.
>
> You've just given me the best argument about why K-Earth
> must go. It has sounded the same for TOO many years. It
> doesn't update or broaden it's music appeal. And now it is
> too late. It can't with sister station Jack-FM and the other
> stations in this market that have cornered other music
> oldies (K-BIG old disco, Star new wave, Hot rhythmic oldies,
> KLOS classic rock and their sister - everything - Jack) .
>
> Years ago, such as when 103.9/98.3 KACE and (music) 1110
> KRLA left the scene, K-Earth should gone in a rhythmic
> oldies direction (before Mega). Then today at least it would
> still have a future that appeals to this market. But for
> K-Earth now, As Carol King would say, "It's TOO LATE
> Baby..."
>
All valid points, but I think you all missed mine. K-Earth isn't dead yet.
I feel it must evolve. Only my vision of evolution doesn't require blowing up the format altogether. I still feel that superior radio can win out with the correct music (read-NOT 50's and very little 60's) and great personalities. But hey, I'm tired this morning, so you guys go ahead and dig KRTH's grave and get it over with...
 
I actually think K-Earth can stick around for awhile for the same reasons KLOS can: they're the only ones doing that format, and they have been around so long everyone feels some sort of affinity. K-Earth is on quite a few presets, I imagine, and it's still a great station to play in an office or store because it's not offensive. Even kids can sing the K-Earth jingle on cue - it's a part of the culture in So Cal, even now.

It would be so simple, really, for K-Earth to become more lively: keep your Brown Eyed Girls and Down on the Corners and just make every third or fourth song a little nugget. Especially if you have no oldies competition, this seems pretty basic: create a niche for the real oldies fans out there. Especially if you own a bunch of stations, you can't expect them all to be in the top 10 anyway.

If it does change formats, people will definitely feel sad in LA. But unless they decide to go Spanish, I really can't think of a format that would be worth the risk of switching. My prediction is they will stick with oldies.

....or maybe Indie 103 should take over their frequency. (kidding, though Indie 103 is still the best)








> No matter how bad the station sounds, appreciate it while it
> lasts. Enjoy the station. Since CBS FM flipped, I feel like
> someone close to me died. Take advantage of what is left.
> Also, someone should aircheck the station, since its days
> are numbered even if LA already has Jack.
>
 
> > > > > No matter how bad the station sounds, appreciate it
> > > while
> > > > it
> > > > > lasts. Enjoy the station. Since CBS FM flipped, I
> feel
> >
> > > > like
> > > > > someone close to me died. Take advantage of what is
> > > left.
> > > > > Also, someone should aircheck the station, since its
>
> > > days
> > > > > are numbered even if LA already has Jack.
> > > > >
> > > >
> > > > The day K-Earth dies, I'll rejoice. The station sucks.
>
> > And
> > >
> > > > now with Hollywood Hamilton and Dr. George in the
> > morning
> > > > doing the same cr*p they did at KIIS-FM in the early
> > 90's
> > > > (and not relating to the music they are now playing),
> > it's
> > >
> > > > gone down hill even further. I prefer the K-Earth of
> the
> >
> > > > early 80's when they played currents such as Turning
> > > > Japanese or Another One Bites the Dust along with a
> > better
> > >
> > > > variety of oldies.
> > > >
> > > > Anyone notice Hollywood hasn't gotten ANY local tv or
> > > other
> > > > press?
> > > >
> > > > The funniest thing I read in the New York newspapers
> > about
> > >
> > > > CBS-FM was an anonymous quote from an Infinity insider
>
> > > > saying that if they put Jack on any other station
> (such
> > as
> > >
> > > > WNEW-FM) it would have drained listeners from CBS-FM.
> > Huh?
> > >
> > > > Isn't that EXACTLY what is happening to K-Earth with
> > Jack
> > > > here? More Infinity lunacy...
> > > >
> > > http://news.yahoo.com/ne>
> > >
> >
> ws?tmpl=story&u=/nypost/20050604/lo_nypost/cbsfmhi39jack39ed
>
> >
> > >
> > > >
> > > The day K-Earth dies you'll rejoice? Man talk about
> > > negativity.
> > > Why give up on K-Earth? So many people have buried the
> > > station already and if you could only see the potential
> > > that's still there. Okay, morning drive is another huge
>
> > > mistake. The music is still too narrow, but it can be
> > > turned around. I will admit that it won't be easy.
> Mainly
> >
> > > because the right people aren't there to make the
> > decisions.
> > > The problem as I see it is that the oldies format need
> to
> >
> > > be updated like anything else. Would KOST be the top
> ten
> > > station it is if it still played the same playlist it
> used
> >
> > > in 1982? How bout KIIS if it sounded exactly as it did
> in
> >
> > > 1986? No way.
> > > But oldies has the unique ability to be so much more,
> and
> > > that's the point that's being lost by the Infinity
> > Corporate
> > > leaders. They've got all this research, and can't tell
> > when
> > > it's flawed. They just have too narrow a view, when
> > > broadening the music and letting the air talent open up
> > > could make the format and station shine. We don't need
> a
> > > faceless, smarmy, sarcastic station that plays what it
> > > wants, we need a fun, no holds barred station that sends
>
> > out
> > > positive vibes and great songs.... Make it fun and the
> > > audience will come back!
> > > It just makes no sense to blow up a heritage station
> that
> > > has such embedded name recognition.
> > >
> >
> > K-Earth has no growth potential with its audience aging,
> > moving from Los Angeles and the increasing ethnicity of
> Los
> > Angeles. Unless they want Craftmatic adjustable bed to be
> > their prime advertiser, they aren't going to be getting
> > prime advertisers anymore. And they are cannibalizing
> > themselves with their sister station, Jack. 50's/60's
> oldies
> > stations are falling like dominos nationwide for similar
> > reasons. And K-Earth needs to join their ranks. K-Earth is
>
> > not a heritage Los Angeles radio station unlike KRLA,
> KMET,
> > KHJ or KIIS. K-Earth has never been a prime mover and
> shaker
> > station in this market and it will be no loss when it
> > finally goes. Sooner rather than later, please.
> >
> > You've just given me the best argument about why K-Earth
> > must go. It has sounded the same for TOO many years. It
> > doesn't update or broaden it's music appeal. And now it is
>
> > too late. It can't with sister station Jack-FM and the
> other
> > stations in this market that have cornered other music
> > oldies (K-BIG old disco, Star new wave, Hot rhythmic
> oldies,
> > KLOS classic rock and their sister - everything - Jack) .
> >
> > Years ago, such as when 103.9/98.3 KACE and (music) 1110
> > KRLA left the scene, K-Earth should gone in a rhythmic
> > oldies direction (before Mega). Then today at least it
> would
> > still have a future that appeals to this market. But for
> > K-Earth now, As Carol King would say, "It's TOO LATE
> > Baby..."
> >
> All valid points, but I think you all missed mine. K-Earth
> isn't dead yet.
> I feel it must evolve. Only my vision of evolution doesn't
> require blowing up the format altogether. I still feel that
> superior radio can win out with the correct music (read-NOT
> 50's and very little 60's) and great personalities. But
> hey, I'm tired this morning, so you guys go ahead and dig
> KRTH's grave and get it over with...
>

K-Earth has evolved. But not in the right area (music). Jack Silver thinks it can attract a younger audience with younger sounding jocks. Hollywood Hamilton being the first. It won't work. The day will soon come when they pull the plug. Especially if Jack does well for them as it appears it may. And we already have the trend back that shows Jack is hurting K-Earth more than any other station. And an Infinity insider stating they pulled the plug on CBS-FM (New York) because it would be hurt by Jack. What more evidence do you need?

And what do you suggest K-Earth evolve into? What's the "hole" for oldies - that can grow and attract a 25-54 audience - in this market? I can't think of any. Blow it up before its too late. Blowing up K-Earth would help Jack, too.
 
>
> K-Earth has evolved. But not in the right area (music). Jack
> Silver thinks it can attract a younger audience with younger
> sounding jocks. Hollywood Hamilton being the first. It won't
> work. The day will soon come when they pull the plug.
> Especially if Jack does well for them as it appears it may.
> And we already have the trend back that shows Jack is
> hurting K-Earth more than any other station. And an Infinity
> insider stating they pulled the plug on CBS-FM (New York)
> because it would be hurt by Jack. What more evidence do you
> need?
>
> And what do you suggest K-Earth evolve into? What's the
> "hole" for oldies - that can grow and attract a 25-54
> audience - in this market? I can't think of any. Blow it up
> before its too late. Blowing up K-Earth would help Jack,
> too.
>


What do you suggest KRTH flip to? Do you have a 25-54 hole they can go to that will bill north of $30 million next year - without hurting any of their existing properties - especially knowing the future of KLSX is questionable with Howard going ... If there's something better, then maybe they should flip.

K-Earth still has the No. 6 ranked cume in the market at just under 1.2 million people. Their TSL is around 5 hours - very low for a gold-based format.

When you have that much cume, you know people want to listen to you. There are some smart people at Infinity/L.A. We hope they can work through it and get K-Earth back.
 
> > As much as I dislike KRTH's current programming, I don't
> > hear any dearth of spots on the air. In fact, some of
> those
> > breaks seem to go on forever...
>
> Good point, but the billing is off and they have to cut
> rates to make the 25-54 CPP goals of advertisers.
>

That right there would be the sign of death.
I wonder if KRTH could become a simulcast of 93.1 at some point, or perhaps switch to a format similar to Mix102.7 in N.Y.
 
> > > As much as I dislike KRTH's current programming, I don't
>
> > > hear any dearth of spots on the air. In fact, some of
> > those
> > > breaks seem to go on forever...
> >
> > Good point, but the billing is off and they have to cut
> > rates to make the 25-54 CPP goals of advertisers.
> >
>
> That right there would be the sign of death.
> I wonder if KRTH could become a simulcast of 93.1 at some
> point, or perhaps switch to a format similar to Mix102.7 in
> N.Y.
>

I don't get it. How/why would two statons with huge signals on Mt. Wilson that cover the same area simulcast (which they cannot do anyway)?

And, why would they want to go Rhythmic AC when WNEW isn't working in NYC?

A little confused.
 
> > I wonder if KRTH could become a simulcast of 93.1 at some
> > point, or perhaps switch to a format similar to Mix102.7
> in
> > N.Y.
> >
>
> I don't get it. How/why would two statons with huge signals
> on Mt. Wilson that cover the same area simulcast (which they
> cannot do anyway)?

Technically and legally, they <u>could</u> simulcast, but you are right on the mark by asking "why would they?"

> And, why would they want to go Rhythmic AC when WNEW isn't
> working in NYC?

Especially since KBIG is already doing the L.A. version of that format.

Maybe KRTH could go all-80s New Wave and try to steal some of Star's listeners?
<P ID="signature">______________
</P>
 
> > > I wonder if KRTH could become a simulcast of 93.1 at
> some
> > > point, or perhaps switch to a format similar to Mix102.7
>
> > in
> > > N.Y.
> > >
> >
> > I don't get it. How/why would two statons with huge
> signals
> > on Mt. Wilson that cover the same area simulcast (which
> they
> > cannot do anyway)?
>
> Technically and legally, they could simulcast, but you are
> right on the mark by asking "why would they?"
>
> > And, why would they want to go Rhythmic AC when WNEW isn't
>
> > working in NYC?
>
> Especially since KBIG is already doing the L.A. version of
> that format.
>
> Maybe KRTH could go all-80s New Wave and try to steal some
> of Star's listeners?
>

KBIG is pretty close to it, you are correct, and could cover if attacked.

'80s new Wave is barely a weekend, much less a format, IMHO.
 
> '80s new Wave is barely a weekend, much less a format, IMHO.

What a terrible thing to say. An 80's New Wave Oldies Station can use core Artists from the late 70's thru the early 90's. If any town can do an all Flashback Format, L.A. could. New Wave 80's, it's not just for Lunch Anymore!
 
> > '80s new Wave is barely a weekend, much less a format,
> IMHO.
>
> What a terrible thing to say. An 80's New Wave Oldies
> Station can use core Artists from the late 70's thru the
> early 90's. If any town can do an all Flashback Format, L.A.
> could. New Wave 80's, it's not just for Lunch Anymore!

My thought, in making that suggestion, is that this is the market known for that World Famous station in the 1980s. There are bound to be enough 25-54s still around from then who would listen to such a flashback station.

The trick, of course, would be doing it right.
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> > '80s new Wave is barely a weekend, much less a format,
> IMHO.
>
> What a terrible thing to say. An 80's New Wave Oldies
> Station can use core Artists from the late 70's thru the
> early 90's. If any town can do an all Flashback Format, L.A.
> could. New Wave 80's, it's not just for Lunch Anymore!
>
If it was Infinity - it could hurt "Jack" (and would overlap) and could take some upper end from KROQ.
 
> > > '80s new Wave is barely a weekend, much less a format,
> > IMHO.
> >
> > What a terrible thing to say. An 80's New Wave Oldies
> > Station can use core Artists from the late 70's thru the
> > early 90's. If any town can do an all Flashback Format,
> L.A.
> > could. New Wave 80's, it's not just for Lunch Anymore!
>
> My thought, in making that suggestion, is that this is the
> market known for that World Famous station in the 1980s.
> There are bound to be enough 25-54s still around from then
> who would listen to such a flashback station.
>
> The trick, of course, would be doing it right.
>

If you listen to "Jack," Kevin has incorporated most of the mass appeal stuff from that era on 93.1 - which is why "Jack" could take some KROQ older end.
Jack is likely a P2 or P3 for a 35-44 KROQ listener.

Now, a Classic Alternative format might have a better shot - but again it has been tried in a number of markets and hasn't seem to show legs - although if it could work anywhere - L.A. would be the place.

However, with that said as well, "Indie" also toys in that arena - albeit with a fringe signal.

It just seems IMO that there are too many stations in L.A. vying in the 80's pie: KYSR, KCBS-FM, KBIG, and even KHHT on the R&B side.

As it is, it will be interesting to see how KCBS-FM, KYSR, and KBIG eventually shake out once the dust settles.
 
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