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KRTH

> > > I wonder if KRTH could become a simulcast of 93.1 at
> some
> > > point, or perhaps switch to a format similar to Mix102.7
>
> > in
> > > N.Y.
> > >
> >
> > I don't get it. How/why would two statons with huge
> signals
> > on Mt. Wilson that cover the same area simulcast (which
> they
> > cannot do anyway)?
>
> Technically and legally, they could simulcast, but you are
> right on the mark by asking "why would they?"
>
> > And, why would they want to go Rhythmic AC when WNEW isn't
>
> > working in NYC?
>
> Especially since KBIG is already doing the L.A. version of
> that format.
>
> Maybe KRTH could go all-80s New Wave and try to steal some
> of Star's listeners?
>

There is probably a hole for a female friendly Hot AC that plays everything from what Star, KBIG and Hot - and maybe even KOST - play as far as oldies. Maybe not unlike what Star played on their "Totally Whatever Weekends" during May. It might make a nice complement to Jack and its more rock based oldies. And you could end up stealing a piece of Clear Channel's Wall of Women...

All 80's stations are fading away due to Jack or Jack like stations. The only one that comes to mind now is in Las Vegas and their ratings are way down.
 
> >
> > K-Earth has evolved. But not in the right area (music).
> Jack
> > Silver thinks it can attract a younger audience with
> younger
> > sounding jocks. Hollywood Hamilton being the first. It
> won't
> > work. The day will soon come when they pull the plug.
> > Especially if Jack does well for them as it appears it
> may.
> > And we already have the trend back that shows Jack is
> > hurting K-Earth more than any other station. And an
> Infinity
> > insider stating they pulled the plug on CBS-FM (New York)
> > because it would be hurt by Jack. What more evidence do
> you
> > need?
> >
> > And what do you suggest K-Earth evolve into? What's the
> > "hole" for oldies - that can grow and attract a 25-54
> > audience - in this market? I can't think of any. Blow it
> up
> > before its too late. Blowing up K-Earth would help Jack,
> > too.
> >
>
>
> What do you suggest KRTH flip to? Do you have a 25-54 hole
> they can go to that will bill north of $30 million next year

Infinity just KILLED a similar station with nearly identical revenue in New York City. So your point is?

And yes I do. Do a female-friendly version of Jack. Not unlike Star's "Totally Whatever Weekends" which came back with good reaction in research. That format would take from KBIG, Star, Hot and KOST.

> - without hurting any of their existing properties

That doesn't seem to matter to Infinity. Jack is hurting K-Earth more than ANY station in this market. And KROQ second most.
-
> especially knowing the future of KLSX is questionable with
> Howard going ... If there's something better, then maybe
> they should flip.

KLSX makes a ton of money because it can sell more units. They aren't going to change KLSX now or not even after they fire the first new host that takes over for Stern.

>
> K-Earth still has the No. 6 ranked cume in the market at
> just under 1.2 million people. Their TSL is around 5 hours -
> very low for a gold-based format.
>
> When you have that much cume, you know people want to listen
> to you.

And how OLD would they be...and getting older by the day. It hasn't mattered to Infinity or ANY other radio company that have killed off DOZENS of oldies stations within the last year. Sorry but K-Earth has NO growth potential in the demos it needs to sell. It's all down hill. Kill it off now.

There are some smart people at Infinity/L.A. We
> hope they can work through it and get K-Earth back.
>

Not going to happen. This station doesn't have a future. Infinity has already proved that with their moves in New York and Chicago.

And if the people at Infinity/L.A. are so smart how come they have DAMAGED their own stations with the debut of Jack? At least the move in New York makes some more sense. But then again, they recently moved K-Rock (New York) in a Classic Rock direction from Alternative so they're going to end up hurting their own station there, too.

Infinity L.A. has some pretty DUMB managers IMO. Hiring Hollywood Hamilton and Dr. George to do mornings on K-Earth, having the Dodgers on KFWB and getting David G. Hall to destroy both KFWB and KNX aren't the decisions of good managers.
 
> > > > I wonder if KRTH could become a simulcast of 93.1 at
> > some
> > > > point, or perhaps switch to a format similar to
> Mix102.7
> >
> > > in
> > > > N.Y.
> > > >
> > >
> > > I don't get it. How/why would two statons with huge
> > signals
> > > on Mt. Wilson that cover the same area simulcast (which
> > they
> > > cannot do anyway)?
> >
> > Technically and legally, they could simulcast, but you are
>
> > right on the mark by asking "why would they?"
> >
> > > And, why would they want to go Rhythmic AC when WNEW
> isn't
> >
> > > working in NYC?
> >
> > Especially since KBIG is already doing the L.A. version of
>
> > that format.
> >
> > Maybe KRTH could go all-80s New Wave and try to steal some
>
> > of Star's listeners?
> >
>
> There is probably a hole for a female friendly Hot AC that
> plays everything from what Star, KBIG and Hot - and maybe
> even KOST - play as far as oldies. Maybe not unlike what
> Star played on their "Totally Whatever Weekends" during May.
> It might make a nice complement to Jack and its more rock
> based oldies. And you could end up stealing a piece of Clear
> Channel's Wall of Women...
>
> All 80's stations are fading away due to Jack or Jack like
> stations. The only one that comes to mind now is in Las
> Vegas and their ratings are way down.
>

I don't know how you could niche it between - if you are Infinity - without hurting Jack. I still think trying to make improvements to KRTH is the way to go. It has the cume, needs the TSL. And with "Arrow" gone, KRTH can safely move into the early to mid '70s with no problem - without hurting "Jack"

Blowing up $30 million+ in billing seems crazy. At least "Jack" will likely keep a lot of "Arrow" cume (partially due to a smart strategic move to play "Arrow" titles).

Between Star, KBIG, and Jack, the '80s are covered...

From a sales standpoint, even though they skew older, it's nice to have an exclusive format (such as Country on KZLA or Oldies on KRTH).
 
> > > > > I wonder if KRTH could become a simulcast of 93.1 at
>
> > > some
> > > > > point, or perhaps switch to a format similar to
> > Mix102.7
> > >
> > > > in
> > > > > N.Y.
> > > > >
> > > >
> > > > I don't get it. How/why would two statons with huge
> > > signals
> > > > on Mt. Wilson that cover the same area simulcast
> (which
> > > they
> > > > cannot do anyway)?
> > >
> > > Technically and legally, they could simulcast, but you
> are
> >
> > > right on the mark by asking "why would they?"
> > >
> > > > And, why would they want to go Rhythmic AC when WNEW
> > isn't
> > >
> > > > working in NYC?
> > >
> > > Especially since KBIG is already doing the L.A. version
> of
> >
> > > that format.
> > >
> > > Maybe KRTH could go all-80s New Wave and try to steal
> some
> >
> > > of Star's listeners?
> > >
> >
> > There is probably a hole for a female friendly Hot AC that
>
> > plays everything from what Star, KBIG and Hot - and maybe
> > even KOST - play as far as oldies. Maybe not unlike what
> > Star played on their "Totally Whatever Weekends" during
> May.
> > It might make a nice complement to Jack and its more rock
> > based oldies. And you could end up stealing a piece of
> Clear
> > Channel's Wall of Women...
> >
> > All 80's stations are fading away due to Jack or Jack like
>
> > stations. The only one that comes to mind now is in Las
> > Vegas and their ratings are way down.
> >
>
> I don't know how you could niche it between - if you are
> Infinity - without hurting Jack. I still think trying to
> make improvements to KRTH is the way to go. It has the cume,
> needs the TSL. And with "Arrow" gone, KRTH can safely move
> into the early to mid '70s with no problem - without hurting
> "Jack"
>
> Blowing up $30 million+ in billing seems crazy. At least
> "Jack" will likely keep a lot of "Arrow" cume (partially due
> to a smart strategic move to play "Arrow" titles).
>
> Between Star, KBIG, and Jack, the '80s are covered...
>
> From a sales standpoint, even though they skew older, it's
> nice to have an exclusive format (such as Country on KZLA or
> Oldies on KRTH).
>

The problem with Star, KBIG and Hot is they are three stations that could be just one. And they are vulnerable just for that reason.

The music played on the "Totally Whatever Weekends" on Star shows little overlap in music with Jack.

Infinity, like CBS, wants to skew younger. That is the mission statement from the Sumner Redstone. They aren't going to improve Infinity by trying to fix stations like K-Earth that can't be. They can't attract a younger audience in their current format. Like New York, Chicago and so many other oldies stations coast-to-coast, it's got to go.
 
> If David is willing to chime in as well, KRTH does not skew
> any older than KOST - and is actually a few years younger
> than KZLA and KTWV...
>

KOST is sold as part of the "Wall of Women" CCU stations. A much easier sale than the stand-alone K-Earth aging demos.
 
Re: KRTH-What would you do?

> > If David is willing to chime in as well, KRTH does not
> skew
> > any older than KOST - and is actually a few years younger
> > than KZLA and KTWV...
> >
>
> KOST is sold as part of the "Wall of Women" CCU stations. A
> much easier sale than the stand-alone K-Earth aging demos.
>
Okay, I can agree with a lot of the points you've made in previous posts in this thread. I'm not impressed with the Infinity decision makers in the LA market either. I also can see that in the other cities that Infinity has flipped stations to JACK that it may have been a good decision to ax the oldies format. But you still didn't answer a question that was asked of you.
What would you replace the oldies format with at KRTH? I still feel that at this time that KRTH can recover and even flourish. It just needs the right people to run it. But they don't work in LA. So there has to be a format that could be implemented that would work. But you didn't offer an example.
 
> The "research" they have is the FACT that only a tiny part
> of LA ad campaigns look for 55+, and the oldies audience,
> every year, gets older. the audience and the music are
> outsde the money demos, and this will get worse. There is no
> way to make 60's oldies appeal to people in their 40's.
>
Think your out of touch on this one... I don't think they should be playing a huge amount of music from the 60's. I would drop most of the 50's and 60's leaving only the biggest and best from those era's if there are any left at all.
Make the 70's the oldest era and concentrate on an oldies format for younger demos with music from the 70's 80's and even early 90's. It would have to lean in the pop direction to work. The presentation doesn't have to be adjusted all that much. Still after all that, may I quote a PD I worked for who said that a hit is still a hit, and if the song is good enough it can be a hit to a younger person just as it was the first time. That statement may not work for every song, certainly for many. My 13 year old son has been listening to Classic Rock for years and loves to hear it along side the new rock that he listens to like the Killers, Hawthorne Heights and others.
 
> > > I wonder if KRTH could become a simulcast of 93.1 at
> some
> > > point, or perhaps switch to a format similar to Mix102.7
>
> > in
> > > N.Y.
> > >
> >
> > I don't get it. How/why would two statons with huge
> signals
> > on Mt. Wilson that cover the same area simulcast (which
> they
> > cannot do anyway)?
>
> Technically and legally, they could simulcast, but you are
> right on the mark by asking "why would they?"
>
> > And, why would they want to go Rhythmic AC when WNEW isn't
>
> > working in NYC?
>
> Especially since KBIG is already doing the L.A. version of
> that format.
>
> Maybe KRTH could go all-80s New Wave and try to steal some
> of Star's listeners?
>
What listeners? They have no ratings! Why would you put a losing station on one with more audience?
 
> > The "research" they have is the FACT that only a tiny part
>
> > of LA ad campaigns look for 55+, and the oldies audience,
> > every year, gets older. the audience and the music are
> > outsde the money demos, and this will get worse. There is
> no
> > way to make 60's oldies appeal to people in their 40's.
> >
> Think your out of touch on this one... I don't think they
> should be playing a huge amount of music from the 60's. I
> would drop most of the 50's and 60's leaving only the
> biggest and best from those era's if there are any left at
> all.

If you abandon the '60s, you're done.


> Make the 70's the oldest era and concentrate on an oldies
> format for younger demos with music from the 70's 80's and
> even early 90's. It would have to lean in the pop direction
> to work.

That is almost exactly the era for "Jack" - although "Jack" has a rock lean...



The presentation doesn't have to be adjusted all
> that much. Still after all that, may I quote a PD I worked
> for who said that a hit is still a hit, and if the song is
> good enough it can be a hit to a younger person just as it
> was the first time. That statement may not work for every
> song, certainly for many. My 13 year old son has been
> listening to Classic Rock for years and loves to hear it
> along side the new rock that he listens to like the Killers,
> Hawthorne Heights and others.
>
 
Re: KRTH-What would you do?

> > > If David is willing to chime in as well, KRTH does not
> > skew
> > > any older than KOST - and is actually a few years
> younger
> > > than KZLA and KTWV...
> > >
> >
> > KOST is sold as part of the "Wall of Women" CCU stations.
> A
> > much easier sale than the stand-alone K-Earth aging demos.
>
> >
> Okay, I can agree with a lot of the points you've made in
> previous posts in this thread. I'm not impressed with the
> Infinity decision makers in the LA market either. I also
> can see that in the other cities that Infinity has flipped
> stations to JACK that it may have been a good decision to ax
> the oldies format. But you still didn't answer a question
> that was asked of you.
> What would you replace the oldies format with at KRTH?

Read back up a few posts. I've already made a format suggestion that would complement Jack-FM.

> I still feel that at this time that KRTH can recover and even
> flourish. It just needs the right people to run it. But
> they don't work in LA. So there has to be a format that
> could be implemented that would work. But you didn't offer
> an example.
>

I suggest you read this mornings InsideRadio.com. Infinity is extremely happy with Jack since it can move demos younger (25-44) fast. And that word is the beautiful music to any sales guy ----> FAST. K-Earth can never deliver a younger demo playing the kind of oldies it does now. Its future is bleak with Jack grabbing its younger demos now. It's a sinking ship both because of that and its new disasterous morning show...this is almost like a "deja vu" of how Arrow started its rapid decline when Johhny B. was brought on to destroy it...
 
> If David is willing to chime in as well, KRTH does not skew
> any older than KOST - and is actually a few years younger
> than KZLA and KTWV...
>

KTWV is the oldest, at 47. KOST, 41, KRTH 42, KZLA 43. All are pretty soldid in sales demos, though. KTWV has occasionally popped to top 3 or 4 in 25-54. The average age issue is more one of how compact the demos are than how high the average is. KOST is a very tight 35-44, as is KZLA. KRTH is very broad out to the out of sales demo cells.
 
> > Maybe KRTH could go all-80s New Wave and try to steal some
>
> > of Star's listeners?
> >
> What listeners? They have no ratings! Why would you put a
> losing station on one with more audience?

Time for me to repeat the David Eduardo/K.M. Richards mantra: 12+ numbers don't tell you anything.

KYSR has decent numbers in 25-54. Mostly females.<P ID="signature">______________
</P>
 
> > > Maybe KRTH could go all-80s New Wave and try to steal
> some
> >
> > > of Star's listeners?
> > >
> > What listeners? They have no ratings! Why would you put
> a
> > losing station on one with more audience?
>
> Time for me to repeat the David Eduardo/K.M. Richards
> mantra: 12+ numbers don't tell you anything.
>
> KYSR has decent numbers in 25-54. Mostly females.
>
That is a mantra everyone should use...

And they mean less than ever.
 
Re: KRTH-What would you do?

> I suggest you read this mornings InsideRadio.com. Infinity
> is extremely happy with Jack since it can move demos younger
> (25-44) fast. And that word is the beautiful music to any
> sales guy ----> FAST. K-Earth can never deliver a younger
> demo playing the kind of oldies it does now. Its future is
> bleak with Jack grabbing its younger demos now. It's a
> sinking ship both because of that and its new disasterous
> morning show...this is almost like a "deja vu" of how Arrow
> started its rapid decline when Johhny B. was brought on to
> destroy it...

Okay, so you and they are happy with JACK. Great, but that doesn't address my question of what you would do with K-Earth. That is what we're talking about, isn't it? JACK replaced ARROW. Again, I ask, what would you do with K-Earth?
 
Re: KRTH-What would you do?

> > I suggest you read this mornings InsideRadio.com. Infinity
>
> > is extremely happy with Jack since it can move demos
> younger
> > (25-44) fast. And that word is the beautiful music to any
> > sales guy ----> FAST. K-Earth can never deliver a younger
> > demo playing the kind of oldies it does now. Its future is
>
> > bleak with Jack grabbing its younger demos now. It's a
> > sinking ship both because of that and its new disasterous
> > morning show...this is almost like a "deja vu" of how
> Arrow
> > started its rapid decline when Johhny B. was brought on to
>
> > destroy it...
>
> Okay, so you and they are happy with JACK. Great, but that
> doesn't address my question of what you would do with
> K-Earth. That is what we're talking about, isn't it? JACK
> replaced ARROW. Again, I ask, what would you do with
> K-Earth?
>

Again, I've already posted that
http://www.radio-info.com/mods/board?Post=453160&Board=losangeles
In addition, K-Earth might be a good place to place Latino 96.3 once Emmis prevails in court. Infinity (Viacom) has an equity stake in SBS.
 
Re: KRTH-What would you do?

> Again, I've already posted that
http:> //www.radio-info.com/mods/board?Post=453160&Board=losangeles
>
> In addition, K-Earth might be a good place to place Latino
> 96.3 once Emmis prevails in court. Infinity (Viacom) has an
> equity stake in SBS.
>
Okay, you'd do a female version of JACK. Gee that's real exciting...
Another arrogant, jock-less, smarmy jukebox... Yeah that's what women want, to be talked down to by a station that only plays what "it wants". If I'm to believe what women say, they already get ignored enough. They don't want a station that does what the boyfriend and husband do all the time, sitting on the couch with a remote, totally tuned out to there desires, and that's exactly what you've got with JACK or JILL or whatever you'd call it... As for another ethnic format... As a monolingual native Californian, it's just another frequency that I wouldn't listen to. More polka music from south of the border? No thanks...
 
Re: KRTH-What would you do?

> > Again, I've already posted that
> http:>
> //www.radio-info.com/mods/board?Post=453160&Board=losangeles
>
> >
> > In addition, K-Earth might be a good place to place Latino
>
> > 96.3 once Emmis prevails in court. Infinity (Viacom) has
> an
> > equity stake in SBS.
> >
> Okay, you'd do a female version of JACK. Gee that's real
> exciting...
> Another arrogant, jock-less, smarmy jukebox... Yeah that's
> what women want, to be talked down to by a station that only
> plays what "it wants". If I'm to believe what women say,
> they already get ignored enough. They don't want a station
> that does what the boyfriend and husband do all the time,
> sitting on the couch with a remote, totally tuned out to
> there desires, and that's exactly what you've got with JACK
> or JILL or whatever you'd call it... As for another ethnic
> format... As a monolingual native Californian, it's just
> another frequency that I wouldn't listen to. More polka
> music from south of the border? No thanks...
>

Jack and Jack-like stations (such as The Peak in Phoenix) nationwide attract a healthy 25-54 female audience. Jack in Los Angeles shows promise of being one of the top female stations in this market. The Peak in Phoenix and Jack in Dallas already are. I think you need to do better research before posting.

If you'd been folllowing my posts, you'd also know that Jack Los Angeles is currently interviewing jocks, mostly CHR veterans, and by the end of the summer will be personality-driven (along with the "You" jingle package once used at 93/KHJ).

I'm a born-and-raised Angeleno so I know this market inside out.
 
Re: KRTH-What would you do?

> If you'd been folllowing my posts, you'd also know that Jack
> Los Angeles is currently interviewing jocks, mostly CHR
> veterans, and by the end of the summer will be
> personality-driven (along with the "You" jingle package once
> used at 93/KHJ).

JACK with an airstaff of market veterans? Excellent!
Still leaves KRTH up that famous creek...and I don't pretend to have a
clue as to what would work on the 101.1 frequency. Maybe keep
KFWB and spin off KRTH for big bucks. Did that issue ever get settled?<P ID="signature">______________
you're not a lawyer, are you?</P>
 
Re: KRTH-What would you do? - iPOD Oldies

Turn the station programming over 1/2 hour at a time to the listener's iPods with the codicil that the songs be older than (pick a date). If Jack's format is expanded play list then iPod oldies ought to work. I know when I listen to oldies, my taste runs a lot larger than the top 100 oldies.
 
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