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KRTY-FM Los Gatos has been sold

But the vast majority of listening in San Jose is to stations in the central counties around San Francisco.
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That's partially due to the type of programming that airs on 92.3, 96.1, 97.7 and 105.7.

Six of the top eight stations in the San Jose book in terms of 6+ AQH share are based in the South Bay. If KXSC still subscribed, it'd likely be 7 out of 8. Many of the San Francisco-based signals hover between a 1 and 2 share in the San Jose book, as you are well aware.

105.7 KVVF earns terrible numbers in the San Jose book, and of course, even worse numbers in the San Francisco book. I'd LOVE to see that station try Country, but that would likely be an extreme stretch for Univision (as outside of engineering, there would be no synergies with their existing stations in the Bay Area).
 
Theater of My Mind said:
Give them all the same tax-free advantage the EMF "church" exploits, otherwise this is just patently false.
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That is not a valid comparison. EMF is not out to make a profit. Every country station I know seeks a return on investment… EMF does not.
 
MarkW said:
Six of the top eight stations in the San Jose book in terms of 6+ AQH share are based in the South Bay. If KXSC still subscribed, it'd likely be 7 out of 8. Many of the San Francisco-based signals hover between a 1 and 2 share in the San Jose book, as you are well aware.
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But still well over 50% of county listening is to out of county stations that are home to the SF market.

The reason why there are few general market offerings in San José is that the is very little ad budget money available for limited coverage stations.
 
Given the fact out of county stations with mainstream programming out number in-county stations with mainstream programming by at least a 3:1 margin, that's not too surprising.

I suppose not enough South Bay businesses see value in purchasing radio advertising, while the national agencies are only interested in buying based on ratings data for the fully consolidated market.

Commercial FM with a South Bay focus perhaps would've fared better had Santa Clara county not been allowed to be lumped in with the San Francisco book.
 
MarkW said:
I suppose not enough South Bay businesses see value in purchasing radio advertising, while the national agencies are only interested in buying based on ratings data for the fully consolidated market.
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Most of the businesses that can afford radio are multi-location or full market service ones. The Ma & Pa businesses are mostly using online search and referral ad and listing services, just as they used to use the Yellow Pages and community newspapers.
MarkW said:
Commercial FM with a South Bay focus perhaps would've fared better had Santa Clara county not been allowed to be lumped in with the San Francisco book.
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It's been part of the SF market forever... back to the days when the determining factor was the coverage of 560, 610, 680, 740 and 810.
 
That explains a lot actually; made a lot more sense when AM was king. Thanks for the info.

I remember the Yellow Pages. 😉

Was getting phone books delivered to my door step as recently as 2014 or 2015. I remember thinking, "Why on earth do these things still exist?"
 
DavidEduardo said:
But still well over 50% of county listening is to out of county stations that are home to the SF market.

The reason why there are few general market offerings in San José is that the is very little ad budget money available for limited coverage stations.
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This whole thing flies in the face of most listeners being within a station's 65dbu contour! I would have to say that the majority of San Francisco stations are not grandfathered with high power!
 
You need to look at the Longly-Rice propagation for the Bay Area signals.

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Many of the SF stations have better reception in SJ than the traditional FCC maps show.

Also, KNTV used Longly-Rice to “prove” to the fcc back in 2004 that they could get a city grade signal over 90 percent of San Jose from Mt. San Bruno.
 
MarkW said:
I remember the Yellow Pages. 😉

Was getting phone books delivered to my door step as recently as 2014 or 2015. I remember thinking, "Why on earth do these things still exist?"
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Yesterday I got in the mail the "Valley Yellow Pages." Last year it was dropped on my driveway. Very thin, just 128 pages, about half the size it was last year.

I never realized I had so many plumbers to choose from.:)
 
Country fans in Santa Clara County and much of Alameda are going to be SOL for over the air reception on analog FM. Very sadly, the same fate will befall them as the Hot AC audience in Washington, the AC audience in Minneapolis, and the Country audience in NYC.

The exception will be parts of east Alameda, where KATM from Modesto can be heard.

The FM ecosystem slowly but surely is becoming a less desirable place for music fans, and that's a shame.
 
MarkW said:
Country fans in Santa Clara County and much of Alameda are going to be SOL for over the air reception on analog FM. Very sadly, the same fate will befall them as the Hot AC audience in Washington, the AC audience in Minneapolis, and the Country audience in NYC.

The exception will be parts of east Alameda, where KATM from Modesto can be heard.

The FM ecosystem slowly but surely is becoming a less desirable place for music fans, and that's a shame.
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Isn’t KSTP-FM an AC
 
MarkW said:
The FM ecosystem slowly but surely is becoming a less desirable place for music fans, and that's a shame.
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What is disappearing is not "music" but formats that are no longer viable in a particular area. That's why we don't have Beautiful Music, Standards, Smooth Jazz either. A format with lessened appeal is replaced by one with greater appeal or ability to finance its format. Replacing country in San Jose with Christian music is not "less desirable" for music fans. It's just the market adjusting itself.

Baskin-Robbins eliminates flavors that don't sell, either. And sometimes when they add a new one, it attracts greater interest in the brand. Same goes for radio.
 
The country format has a 7.5 share in Santa Clara County, and I suspect it is top 10 frequently in Adults 25 to 54 there. K-Love is already available on 107.3 FM plus various translators in much of the Bay Area. I've seen no evidence that its local popularity is anywhere near that of KRTY.

The listeners are on the losing end of this equation.

Eliminating KRTY is akin to Baskin Robbins ditching one of its most popular favors.
 
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