Yes and we are in the era when podcasts and YouTube shows are more valuable now than in the past.810's highest and best use is to run 24/7 syndicated programming?
I mean, maybe.
Reality check---and this won't be popular with a lot of people on this board.
Remember two years ago, when KGO went sports betting, I used the concept of "AM Mall"?
Well, stuff's gotten worse since then.
Look at the dial (and let's just look at the better-than average signals):
560: Future unknown. Unlikely to be anything that requires money to be spent.
610: In five months, it will have been Family Radio for 20 YEARS.
680: It's on the air, but I'd love to see a breakout of how much of the listening is actually on 104.5. The AM fills in where the FM can't reach.
740: Same. KCBS is really KFRC-FM at 106.9. The AM fills in what can be a spotty FM in some places.
810: For the past two years, Cumulus didn't have a better idea than sports betting. Now they don't have a better idea for replacing that than to move KSFO (which is 21st in the ratings) onto the signal.
910: It's behind sports betting on KGO and the KSAN-FM stream in the October ratings.
960: It has a 0.1.
There are no other AMs showing up.
And the other thing that should really stand out here----
There is NO programming on any of those AM stations that is created specifically for that AM station. It's either syndicated or a simulcast of an FM (at this point, you really have to understand that KNBR and KCBS are FM stations being simulcast on AM, not the other way around).
That sound you hear are the bulldozers. AM Mall is essentially Bayfair.
What will happen to the Bay Area’s millions of square feet of closed mall space?
Bayfair Center mall in San Leandro, which permanently closed earlier this year, is the latest Bay Area commercial space to be reimagined in the post-Amazon age.www.siliconvalley.com
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KSFO To 810
- Thread starter lanceventa
- Start date
Anyone think the first sentence is truthful?
Consider me a skeptic.
Source: KNBR San Francisco To Launch New Midday And Afternoon Shows.
What do you expect him to say? It's a press release.
He did. You must have missed it:
To him, cutting expenses is having an exceptionally successful year. You have to remember what his job is. His job is to frame all this in the most positive light. Mission accomplished. The fact that news organizations print these things without any context is another story.
How is it that In the year 2024, ,an AM station with a sports betting format that shows up in PPM with 0.4 share, and a cume of over 124,000....be considered a failure?
I would think Cumulus would be happy with that.
I would think Cumulus would be happy with that.
They were happy with the checks they got from BetQL. It cost them nothing, and they got paid regardless of the ratings.
You guys are all thinking this is traditional radio, where they program for local ratings to sell spots to local business. That's not what this is about.
I know he thanked them. What I was stating in my above post was that he should've thanked them without resorting to his baloney-laced opening sentence.
I certainly agree with your last comment. Trade publications have become little more than press release regurgitators in too many instances.
You've forgotten the business model for sports betting. It's not spot sales driven by ratings. It's direct response.
KGO got paid essentially per inquiry for apps, shows, etc. that could be traced to KGO.
I understand that. I'm just pointing out that the format had listeners. And maybe Cumulus wanted more money from BetQL. I think there is another reason besides failure.
More likely, BetQL wanted to pay Cumulus less. And that would explain the rushed nature of the move.
I just think the contract is up. Just as it was for Bloomberg at 960. Contract's up, time for something else that doesn't cost money.
BetQL was mainly an Audacy product. Where does it go? An HD channel for The Game.
Audacy Doubles Down On BetQL
• Audacy announced a trio of weekday programming moves for BetQL Network, the Company's network of sports betting content, by welcoming Brad Evans, Sam Panayotovich and Femi Abebefe. Evans (left), a Fantasy Sports Writers Association Hall of Famer with nearly two decades of experience at Yahoo...
ramp247.com
Well, that leaves us with one remaining BIG question...what happens to 560. What programming options are there?
You better start to love baloney. For the next four years you'll be hearing a lot of the same baloney from politicians. Baloney is best with mustard.
People ask me where do the former radio people find work. My answer is in PR companies pitching baloney about whatever needs selling.
Does it really matter? I agree with those who say it'll be Bloomberg. But whatever it is, it won't be local.
I see it much differently. And, I am excited to hear about it on a bigger AM signal starting Monday.
Are you in an area where the 810 signal comes in better than 560?
It doesn't matter if you're left, right, or center. It's just sad you have to rely on AM radio for political talk. There are better options for that.
Maybe. The people running government are the same kind of people who run radio. Big corporate billionaires. What did Musk do with twitter? He fired everyone. He can't wait to do it again. What was the apprentice about? Firing people. If that's your idea of entertainment, then you love what's going on now in radio, and you'll see more of it soon in DC. You're fired!
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