Re: No mystery really
> > You know, with all this "Salem bashing" going on I just
> have
> > to wonder...how does a company that NOBODY seemingly likes
>
> > end up becoming the 6th largest broadcast company in the
> > country and the ONLY one that has consistently shown
> revenue
> > growth in the double-digit range? None of the others can
> > claim that distinction. It seems to me Salem may be doing
>
> > something right and if they are, why are more group owners
>
> > not doing the same and (here's the important part) GETTING
>
> > BETTER REVENUE STATISTICS? Sure, Salem's has it's up's
> and
> > down's but so does everyone else. I'm just curious...
>
>
> The majority of the Salem stations are not news/talk like
> KSKY.
>
> Most are block programmed with preachers -- more than 30
> percent of their revenue is derived from such programming.
>
> Those stations are cash cows.
>
> The lesson: If your goal is simply to make money, put
> preachers on the air. Most love to be heard ... or seen.
>
True. Look what KSKY was for 41 years before conservative talk came along: PREACHERS paying for airtime.
Hey, nobody likes Susquehanna, either, but they seem to do OK regardless.