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KTIE going more mainstream

A

ajhenderson

Salem IE talker KTIE picking up Sean Hannity for noon-3 and moving TRN fill-in Larry Martino 5-6am. Interesting move; although Salem has Hannity on its similarly formatted conservatalkers like KNUS/Denver, but KTIE has been a mess for a long time. Does this mean they will be cutting down on infomercials?

This does indicate the long-standing issue that has been addressed here with KABC's comparitively weak signal (vs. KFI, KLSX, etc.). ABC is allowing a competitor to clear the same show it airs on its O&O just around the corner. Does anyone in the IE clear ABC-I or ABC-E News, and if not, perhaps they should.

Correct me if I'm wrong, but I doubt KTIE is getting a lot of specific national buys outside anything that runs on the Salem newstalk network or a dumping ground for KRLA. If they don't take advantage of their embedded status with the LA market to increase spot rates, could it be profitable to superserve the market with a combination of KFI/KABC-style talk, local Morning News, IE traffic, an IE midday report at 11:30am or what not, and a more local feel. Similar to what is done on KLAY/Tacoma. Of course, Salem couldn't figure out how to hire a board op, but someone else perhaps?
 
If you go to their website, http://www.salemcommunications.com/, they indicate that they ventured into regular newstalk because it follows the same conservative values that their company focuses on.

A good example is www.kcbq.com, in San Diego, just south on I-5.

> Salem IE talker KTIE picking up Sean Hannity for noon-3 and
> moving TRN fill-in Larry Martino 5-6am. Interesting move;
> although Salem has Hannity on its similarly formatted
> conservatalkers like KNUS/Denver, but KTIE has been a mess
> for a long time. Does this mean they will be cutting down on
> infomercials?
>
> This does indicate the long-standing issue that has been
> addressed here with KABC's comparitively weak signal (vs.
> KFI, KLSX, etc.). ABC is allowing a competitor to clear the
> same show it airs on its O&O just around the corner. Does
> anyone in the IE clear ABC-I or ABC-E News, and if not,
> perhaps they should.
>
> Correct me if I'm wrong, but I doubt KTIE is getting a lot
> of specific national buys outside anything that runs on the
> Salem newstalk network or a dumping ground for KRLA. If they
> don't take advantage of their embedded status with the LA
> market to increase spot rates, could it be profitable to
> superserve the market with a combination of KFI/KABC-style
> talk, local Morning News, IE traffic, an IE midday report at
> 11:30am or what not, and a more local feel. Similar to what
> is done on KLAY/Tacoma. Of course, Salem couldn't figure out
> how to hire a board op, but someone else perhaps?
>
 
> If you go to their website,
> http://www.salemcommunications.com/, they indicate that they
> ventured into regular newstalk because it follows the same
> conservative values that their company focuses on.
>
> A good example is www.kcbq.com, in San Diego, just south on
> I-5.

What's mainstream about KCBQ? Other than an hour of Dave Ramsey when no one's listening to talk radio and some "Evening Edition" paid for by a local TV station, 1170 is as bad as the rest of the them.

I see KTIE has fallen out of the ratings. Amazing how market #28 doesn't have a single local talk station show up in the ratings. Of course, KCAA has never and will never show up, and doesn't deserve to. KFI is eating everyone's lunch... this is worse than Monterey, where KMJ and every Bay Area AM (even KNEW!) gets better ratings than the local talkers.
 
> > If you go to their website,
> > http://www.salemcommunications.com/, they indicate that
> they
> > ventured into regular newstalk because it follows the same
>
> > conservative values that their company focuses on.
> >
> > A good example is www.kcbq.com, in San Diego, just south
> on
> > I-5.
>
> What's mainstream about KCBQ? Other than an hour of Dave
> Ramsey when no one's listening to talk radio and some
> "Evening Edition" paid for by a local TV station, 1170 is as
> bad as the rest of the them.
>
> I see KTIE has fallen out of the ratings. Amazing how market
> #28 doesn't have a single local talk station show up in the
> ratings. Of course, KCAA has never and will never show up,
> and doesn't deserve to. KFI is eating everyone's lunch...
> this is worse than Monterey, where KMJ and every Bay Area AM
> gets better ratings than the local talkers (even KNEW!).
>
Larry Marino's "local" IE talk hour showed some promise when it first began, but quickly sank into an hour long infomerical of the day. I guess bringing in Dave Ramsey didn't help either. As far as ABC in the IE goes, the old KCKC-AM/1350 carried both the top of the hour news and Paul Harvey until they dropped the country format in the early 90's, and went with CNN.
 
> What's mainstream about KCBQ? Other than an hour of Dave
> Ramsey when no one's listening to talk radio and some
> "Evening Edition" paid for by a local TV station, 1170 is as
> bad as the rest of the them.

Huh?
What's one got to do with the other?

What does their being "bad" have to do with them being mainstream?
You can be a mainstream anything, that doesn't mean you are good at it. I never said they were a good radio station. All the big guns are on KOGO and KFMB. But this has nothing to do with format. KCBQ is News Talk, as opposed to religious talk.

Your post confuses me.
 
> > What's mainstream about KCBQ? Other than an hour of Dave
> > Ramsey when no one's listening to talk radio and some
> > "Evening Edition" paid for by a local TV station, 1170 is
> as
> > bad as the rest of the them.
>
> Huh?
> What's one got to do with the other?

I wouldn't call Dave Ramsey mainstream, although perhaps that's not the best word... nevertheless, it's not news/talk that appeals to a broad demographic of typical talk listeners.

> What does their being "bad" have to do with them being
> mainstream?
> You can be a mainstream anything, that doesn't mean you are
> good at it. I never said they were a good radio station. All
> the big guns are on KOGO and KFMB. But this has nothing to
> do with format. KCBQ is News Talk, as opposed to religious
> talk.

<P ID="signature">______________
http://talkwatch.blogspot.com
</P>
 
Are you kidding me?

>> I wouldn't call Dave Ramsey mainstream, although perhaps
> that's not the best word... nevertheless, it's not news/talk
> that appeals to a broad demographic of typical talk
> listeners.
>

I don't care what whether you'd "call" him mainstream, his show is carried by many a News-Talk AM stations, including three different News-Talkers out here in West Texas (one of which Clear-channel owns).

Exactly how are you defining "mainstream?" I thought this was Religious Talk vs. News Talk. But now, you seem to be driving this somewhere else...

KM, can you help me out with this? Am I off base on this one?
 
Re: Are you kidding me?

> I don't care what whether you'd "call" him mainstream, his
> show is carried by many a News-Talk AM stations, including
> three different News-Talkers out here in West Texas (one of
> which Clear-channel owns).

> Exactly how are you defining "mainstream?" I thought this
> was Religious Talk vs. News Talk. But now, you seem to be
> driving this somewhere else...

Well, I would say that a guy who ends his hours with (paraphrase) "working toward financial peace, and remembering the ultimate peace, providing by Jesus Christ" is someone that gets ruled out by certain stations. He is on a number of Salem religious talkers... Rush isn't. Hannity isn't. He's in Janet Parshall territory.

KCRS may do well carrying him, and as much as one may love Odessa, they're not exactly setting any programming trends. There are nutjobs that have shows on in certain parts of the country... Alex Jones has had packets of followers in certain areas of the country on stations with otherwise "mainstream" stations.
 
Re: Are you kidding me?

> KM, can you help me out with this? Am I off base on this
> one?

Can't help you, Garrett. Never heard Ramsey's show.<P ID="signature">______________


</P>
 
Re: Are you kidding me?

> > KM, can you help me out with this? Am I off base on this
> > one?
>
> Can't help you, Garrett. Never heard Ramsey's show.
>
I was talking about the definition of mainstream.

As for Dave Ramsey, he gives financial advice, but he does occasionally go off topic (rarely). He's very impassioned about getting off of credit, and 60 minutes has even done a story on him recently. His show is growing rapidly, many many affiliates...
 
Re: Are you kidding me?

> > I don't care what whether you'd "call" him mainstream, his
>
> > show is carried by many a News-Talk AM stations, including
>
> > three different News-Talkers out here in West Texas (one
> of
> > which Clear-channel owns).
>
> > Exactly how are you defining "mainstream?" I thought this
> > was Religious Talk vs. News Talk. But now, you seem to be
> > driving this somewhere else...
>
> Well, I would say that a guy who ends his hours with
> (paraphrase) "working toward financial peace, and
> remembering the ultimate peace, providing by Jesus Christ"
> is someone that gets ruled out by certain stations. He is on
> a number of Salem religious talkers... Rush isn't. Hannity
> isn't. He's in Janet Parshall territory.
>
Don't know who that is.



Alex Jones has had packets of followers in
> certain areas of the country on stations with otherwise
> "mainstream" stations.

Uh...

>
> KCRS may do well carrying him, and as much as one may love
> Odessa, they're not exactly setting any programming trends.
> There are nutjobs that have shows on in certain parts of the
> country...

And also KFYO to the north (I get both stations here in Lubbock).
Either way, the fact that he's on many Salem stations is irrelevent, as is his end of show tag. There are many Christian talk show hosts, doesn't make it a religious show.
 
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