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KTMB 99.1 The Man

nwoidaho said:
Radioresearcher said:
There were issues with all Spanish language stations in Boise this time due to a sample problem with Arb. They went from 12 shares to 2 in 18-34.

BTW, the 100.7 revenue numbers with Regional blow away the Talk format - not even close.
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That sounds like an excuse to me. How are you going to maintain that revenue when you don't have a decent average to show an agency? OR is all of 100.7's advertisers LOCALLY based??

IMHO, 100.7 is about 9-12 months away from another format flip.
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Not sold on ratings. Go to one of its events. You'll see 3000+ people. Responds for direct advertisers.
 
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