KTWV 94.7

[davideduardo]

David, why would the "positioning of the clock" not work in today's rating methodology? Since most major elements were 5 minutes apart, I would think that would play right into the PPM methodology.

PPM counts the quarter hour if any 5 minutes are detected, while the diary required 5 consecutive ones.

Because essentially all diary mentions are rounded, precise minutes seldom mattered. But in PPM, we see lots of listening that starts at, let's say, 41, which just won't give credit for that quarter hour... so stopsets are best started 4 minutes before the end of the quarter hour. And that's one example.

I always assumed when they played the Trevor Denman horseracing calls, they were really paid for ads by the tracks themselves. Otherwise, what would be the motivation? Total tune-out time for most active listeners.

I wondered that too. There was no sponsor ID, and nothing saying they were paid.

 

[pjc1961]

PPM counts the quarter hour if any 5 minutes are detected, while the diary required 5 consecutive ones.

Because essentially all diary mentions are rounded, precise minutes seldom mattered. But in PPM, we see lots of listening that starts at, let's say, 41, which just won't give credit for that quarter hour... so stopsets are best started 4 minutes before the end of the quarter hour. And that's one example.

Now it makes sense why I've heard many music-formatted stations start their stopsets at (or close to) :11, :26, :41 + :56 past the hour. The breaks at :56 sometimes run over a minute or two into the next hour - granted, not as important on a music outlet as it would be for a news or talk outlet going to top-of-hour newscasts.

For example, on some dayparts on WCBS-FM NYC, they'll take an (approximate) 10 minute break from around :25 to :35, then an (approximate) 4 minute break from around :56 to :00.

 

[Fornax]

Now, in PPM, KNX is close to 50% under-55, its best performance in a long, long time. Its cume is around 1.4 million, vs. under 1 million in 1998. KNX had a 1.6 in 25 54 in '98 but now has a low-twos average there. In other words, KNX has managed to increase cume and share in 25-54, despite the 13 year span in the years I've compared... 13 years where AM usage by under-55's has decreased significantly everywhere and during which time the Hispanic percentage of LA population has increased from around 32% to 44%. .... KNX has done a remarkable job in an era of lower budgets and decreasing AM listening, even if you take the elimination of KFWB into account. And, keep in mind that even back around 2000, the total two-station news share was just over 3...

Finally. And, of course it is DavidEduardo who gets it. KNX's improvement has been recent, the last two years, and they seem to be on the right course for the future. And, as a listener, I certainly hope that future doesn't include old fart crap like editorials, horse racing and radio dramas. That's not what I want when I turn on a news station. Some folks need to let it go. Speaking of which, enough David G. Hall bashing. He did his thing, it didn't work and now he's long gone. He has nothing to do with the station's present or future and the bashing just sounds like petty jealousy.

 

[recto101]

Look KSBR has better NAC Smooth Jazz quality that is why KTWV flipped to AC.

 

[davideduardo]

Look KSBR has better NAC Smooth Jazz quality that is why KTWV flipped to AC.

KSBR covers less than a half-million people with a usable signal, while KTWV covers about 16 million.

KTWV changed due to the ageing demos of smooth jazz and the very poor performance / losses in PPM.