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Ktwv a high biller or low biller?

3

30james

Banned
When I talked to David e awhile back he said ktwv was a low biller is this still true? The station is popular with the Hispanic base. Hopefully it's a high biller
 
30james said:
When I talked to David e awhile back he said ktwv was a low biller is this still true? The station is popular with the Hispanic base. Hopefully it's a high biller
Click to expand...
The station is currently in No. 10 in the ratings. I enjoy the station and you will too.
 
30james said:
I wonder what David Eduardo will say?
Click to expand...
It's not the highest biller, but is within the top 10 at present. What has affected them in the past is poor 25-54 performance due to the nature of the format. However, as many 18-34 and even 18-44 listeners have left radio or use it less, KTWV looks good in share in the 25-54 demo... but it does not look particularly strong in rating; that is because the overall PUR in 18-34 is off by so much that even a little listening can create a big share.
 
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