How about some reality.
1. KUBE is a top three player again in the PPM 18-34. KBKS and KISW are ahead of them. KWFF has slipped back.
2. Mornings have gone up a bit since Eddie and Karen arrived, expecially 18-34. T-Man did not work in the PPM world, but was rock solid in the diary.
3. KBKS, KQMV and KUBE share quite a bit of audience in the PPM and are closer today than they were before the changes at KUBE in September.
The real players 25-54 in town remain the same. Last week it was KJAQ, KPLZ, KRWM, KJR-FM and KZOK. Sound familiar? Same group that has been on top for seven months. Change seems to come much slower in the PPM so KUBE's increases, though not huge, are notable in this new measurement system. For the record:
1. KMPS and KWFF are in a dead heat. KWFF a little younger, KMPS a little older. In Average rating it is a draw.
2. KUOW easily wins the spoken word battle with the number of KIRO-FM and KOMO-AM combined. KTTH, KVI and others have faded since early Fall.
3. KJR-AM easily wins the sports battle with KIRO-AM now that the Mariners are not playing.
4. Mornings are a battle between KPLZ and KJAQ.
5. KJAQ and KZOK win males 25-54 while KRWM and KPLZ win females.
Not much change. I am sure the Christmas music books coming up will shake things up a bit. Most advertisers disregard these books but it should boost KRWM and KCMS for a few weeks.