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KVI is Oldies

I believe it is possible to program a wide range of oldies if you know the music. Going from "Tammy" and "Love Letters in the Sand" to "Smells Like Teen Spirit" is not gonna work, but I could easily imagine going from Chuck Berry and Little Richard to the Stray Cats and Los Lobos. Feature the later hits of artists that started in the 50's, 60's or 70's. Just playing the same tired old 400 standards is not gonna grab any audience when they can hear that elsewhere on the dial. I tune in KMCQ quite often simply because they are taking some chances in the song selection. I'm not gonna speculate on the future of that station, but I am hopeful KVI will do well if programmed intelligently.
 
scott salvatori said:
thanks bob mathers for chiming in, and not hiding behind a CB handle.

Cracks like that only undermine the value of your "contributions", Scott. I've identified myself to you before and I'm not going to bother to do it again.

scott salvatori said:
i bet there are dozens of others out there successfully programming AM radio outside the tested 400 song oldies hit list as well.

Well as usual, you'd be wrong, Scott.

scott salvatori said:
most people ive come in contact with through the years, have complained about the pathetic major market burned out, tight oldies playlists. i ask: who's doing the testing? how many people are being tested? .000000000000000001% of the listening population?

Scott, Scott, Scott. Just how DUMB do you think radio programmers are? If people REALLY felt the way you assert they do, stations would change their programming. But they don't feel the way you say they do.

My truckin' friend - you need to man up and admit you're wrong.
 
The 80's KVI did play almost all the mid 50's to almost 1980.
Sea radio freak and Little boy blue have both mentioned they worked there and could correct me. If memory serves correct I could hear Pat Boone one moment and Queen We will Rock you the next.
Not a good idea with KBSG as your comp!
BTW, they did play You Light up my life. The 70's version of the 90's My Heart will go on. Debbie Boone was #1 for 8 weeks or so, and that song, I'm not Lisa, and Lovin You should be in hot rotation now!!
 
I don't think it was ever that much of an extreme. Core of the station was what most oldies in those days were doing ... up to about 1973 and for whatever reason the world ended in 1973. I hated that ... but as people have mentioned on here, that's what the AUDIENCE we had wanted to hear.

I was more a fan of KJR's approach to classic hits late 80's+ ... contemporary classics and not hanging a handle on "oldies". Rick Sklar (WABC & ABC O&O programming head for years) had my chord with his "5 years old and older is what we will play" -- so was always restocking the library every year.

WHat concerns me is narrow playlists work with the LISTENERS THAT ARE LEFT. Those who want depth or their own personal playlists have moved to their own libraries. I used to spend a buttload buying ALL those songs -- they were hard to find in good condition. Now it's a no-brainer with i-Tunes, etc. So the stations remain programmed for the "mainstream masses" and with that foundation, you'll always be subjected to tight rotations and small playlists!

What was really frustrating about KVI v1 ... is the library was plum full of GREAT music but it was all declared "off limits" as soon as the station refocused as a 60's based machine. 5 feet away and we couldn't touch it -- until the last week it was on air. All bets were off!!
 
LITTLEBOYBLUE said:
I don't think it was ever that much of an extreme. Core of the station was what most oldies in those days were doing ... up to about 1973 and for whatever reason the world ended in 1973. I hated that ... but as people have mentioned on here, that's what the AUDIENCE we had wanted to hear.

I was more a fan of KJR's approach to classic hits late 80's+ ... contemporary classics and not hanging a handle on "oldies". Rick Sklar (WABC & ABC O&O programming head for years) had my chord with his "5 years old and older is what we will play" -- so was always restocking the library every year.

WHat concerns me is narrow playlists work with the LISTENERS THAT ARE LEFT. Those who want depth or their own personal playlists have moved to their own libraries. I used to spend a buttload buying ALL those songs -- they were hard to find in good condition. Now it's a no-brainer with i-Tunes, etc. So the stations remain programmed for the "mainstream masses" and with that foundation, you'll always be subjected to tight rotations and small playlists!

What was really frustrating about KVI v1 ... is the library was plum full of GREAT music but it was all declared "off limits" as soon as the station refocused as a 60's based machine. 5 feet away and we couldn't touch it -- until the last week it was on air. All bets were off!!

It was Boomer-mania at KVI back in the day for a few years. That I recall....Painfully.

Don't get me wrong, the '60s were rock 'n roll's adolescence and it was the time overall when rock n' roll became the dominant genre of music. But one did wish for some progression of time in the format to at least 1979.

Today, that's not only possible, but mandatory. At least to 1989.

The other night, I heard WCBS-FM play "Pump Up The Jam" Technotronic. Though it's a bona fide oldie by now, it kinda sent a chill down my back. Because it won't be long before "Smells Like Teen Spirit" becomes oldies radio fodder. And if you thought Generation X had some growing pains, you just wait until you hear Nirvana on 570 kHz.....
 
dunno said:
The 80's KVI did play almost all the mid 50's to almost 1980.
Sea radio freak and Little boy blue have both mentioned they worked there and could correct me. If memory serves correct I could hear Pat Boone one moment and Queen We will Rock you the next.
Not a good idea with KBSG as your comp!
BTW, they did play You Light up my life. The 70's version of the 90's My Heart will go on. Debbie Boone was #1 for 8 weeks or so, and that song, I'm not Lisa, and Lovin You should be in hot rotation now!!

It has been 20+ years since KVI was oldies, so my memory is getting a little hazy. However, I don't think the station ever played "We Will Rock You" by Queen. As for Pat Boone, perhaps, but most likely as a feature of some sort. Scott Burton, who I believe was the original PD of the KVI oldies format, kept things pretty straight forward. Mike Webb added more variety about 1985, (Mike programmed a bit more R&B), then Sky Walker brought it back to a pretty tight list. KBSG-FM's oldies format was the beginning of the end for oldies on KVI. Ironically, as the station moved to talk there was a period when they played music and ran talk shows (circa 1990),similar to them going back to oldies today!
 
SRP said:


scott salvatori said:
i bet there are dozens of others out there successfully programming AM radio outside the tested 400 song oldies hit list as well.

Well as usual, you'd be wrong, Scott.
ya, dont know, if im wrong, and bob mathers is the lone AM wolf, then i'll eat my dirty, greasy truckers cap. something tells me, the cap will stay on my head, and not go in my gut. i quit reading the radio trade mags in the late 90's, so perhaps i cant back up my comment with specific call letters to prove my point. what we do know is seattles 104.5 FM KMCQ, has one hell of a vast oldies playlist well above 400, huh. nice to hear "mr dieingly sad" by the critters the other day. under your alls tighty playlists, that song would be locked up in a casket, never to be heard, and rediscovered/reremembered by the masses. damn, it sounded good again!
 
As long as they don't play that HORRIBLE single edit of "Stairway To Heaven" Led Zeppelin they used to (they also played the single edit of "Inna-Gadda-Da-Vida" Iron Butterfly, which I can understand to some degree.) But ironically, they played the full version of "MacArthur Park" Richard Harris.....
 
re: SRP reply#75 comment/quote:
"he'd(scott) remember how well KJR FM did, or actually how well they didnt do, around 2002, when they tried playing everything they could get there hands on"

yes, i do remember KJR back then, it was a year before i finally switched to XM in my truck. yes, some great music entered the playlist on KJR. scott remembers pulling into a depot at night, and turning heads with the isley bros "fight the power" cranked to high heaven. who was the man who programmed KJR then? it seemed to only last for a few months. lots of good stuff kept me going back to KJR, and i knew other drivers who thought the programming was kick ass, as well. i'd like to shake the persons hands who gave KJR the great playlist back in 02. what happened? i tuned in, and everyone else tuned out? laugh it up, huh!
 
That was when 95.7 was KBTB, old school R&B.....Bob Case was programming......
 
My personal taste would lead me to a much deeper playlist but the proof as they say is in the pudding and while I personally like turning on my radio and hearing songs I don't normally have at fingers length on my Zune, that simply isn't a very widespread feeling among listeners.

Research shows people stay tuned in when they hear those familiar power tunes and the more you stray away from them the more they begin to turn the dial...

I have struggled with a playlist for a year and each time I have tried to go a little deeper or venture away from our Active Rock core I can almost watch the number of listeners shrink... Dial it back and they trickle back in... Our website may say "The Perfect Mix of New and Old" but I will be the first to admit I haven't a clue what that would be right this minute...

And trust me I don't have any fancy high paid consultant with all his research to rely on, however if you guys keep talking and making sense I might be able to spring for coffee and donuts :p
 
Watching Ed Sullivan's Rock and Roll Classics on PBS TV 9. Please tell me I didn't just hear "GARY & The Pacemakers". Pretty sure I did, even rewound the DVR several times to be sure. Nice.
 
Not to be confused with Gary Lewis and the Playboys, or Jerry Lewis and Jerry's Kids.
 
I think Randy was trying to say that Ed Sullivan introduced Gerry and the Pacemakers as "Gary and the Pacemakers". Gary Lewis IS one of "Jerry's kids"!
 
I know. About a dozen years ago, Gary Lewis and the "Playboys" played the Raymond Theatre. The MC, noting the age of the audience, quipped "I'll bet many of you were thinking you were coming to see JERRY Lewis". Gary was under some sort of "medication" and his handlers had to carefully control things so that he would be up for the performance, a performance which demonstrated why he didn't have good shelf life.
 
Bill Wolfenbarger said:
I know. About a dozen years ago, Gary Lewis and the "Playboys" played the Raymond Theatre. The MC, noting the age of the audience, quipped "I'll bet many of you were thinking you were coming to see JERRY Lewis". Gary was under some sort of "medication" and his handlers had to carefully control things so that he would be up for the performance, a performance which demonstrated why he didn't have good shelf life.

Wasn't Gary Lewis a two hit wonder? I remember "This Diamond Ring" and there was one other song he did that KBSG used to play a lot that I can't remember.......
 
I saw Gary at the University Place Festival in 2004 and he seemed fine there. Was very personable, signed some albums for me, did an excellent show. Doesn't have a great voice, but his band is top notch. They did all the hits - This Diamond Ring, Count Me In, Save Your Heart For Me, She's Just My Style, Everybody Loves a Clown, Green Grass, Sure Gonna Miss Her- and a few lesser known album tracks, and some fine covers of other 60's hits. Never seen Gerry in person, but did see him on PBS a few years ago singing Ferry Cross the Mersey. Some of those groups were a bit 'loungy" sounding, but the Troggs sounded just like their old records. Loud, primitive, authentic. And I always enjoy Peter Noone's performances because he doesn't take himself too seriously!
 
Lonely Summer said:
I saw Gary at the University Place Festival in 2004 and he seemed fine there. Was very personable, signed some albums for me, did an excellent show. Doesn't have a great voice, but his band is top notch. They did all the hits - This Diamond Ring, Count Me In, Save Your Heart For Me, She's Just My Style, Everybody Loves a Clown, Green Grass, Sure Gonna Miss Her- and a few lesser known album tracks, and some fine covers of other 60's hits. Never seen Gerry in person, but did see him on PBS a few years ago singing Ferry Cross the Mersey. Some of those groups were a bit 'loungy" sounding, but the Troggs sounded just like their old records. Loud, primitive, authentic. And I always enjoy Peter Noone's performances because he doesn't take himself too seriously!

"She's Just My Style"...THAT'S the other song I was thinking of that KBSG used to play. And I forgot "Count Me In".....
 
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