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KVIL low ratings for March 2011

andrewduong77

andrewduong77

Seems like Dallas-Ft. Worth only AC CBS Radio's KVIL 103.7 Lite FM is doing pretty bad in the market last month and few months ago. They got themselves 3.4 share and they're ranked 10th place in the DFW market for the March 2011 PPM release. (Check their ratings here: http://www.******************/ratings.asp?market=24)

I hope CBS aren't looking forward to flipping KVIL Lite FM to another Fresh FM like other CBS AC stations so far. And yes, we have a lot of young demographics here in Dallas where CBS believe another Fresh FM here is a good idea.

The station playlist is pretty decent for AC Lite FM (Check it out on yes.com: http://www.yes.com/#KVIL). What's Wrong? Isn't it the morning team Gene and Julie that bringing the station ratings down in the last few months? Maybe it's the Delilah's Show causing the low ratings few months ago and isn't that the reason why CC have dropped Delilah on some of their AC stations in the past year?

I should post this in the DFW forum, but I believe you guys have a better understanding of AC stations.
 
Delilah has not been doing well for AC with PPM. That's my understanding at least.

Looks like a decent AC to me, but looks like they play one 70s an hour - I would play two instead of just one. Space them about 30-40 minutes apart. I don't think 10th place PPM is that bad. Not great, but not that bad IMO.
 
Yeah, KVIL playlist is pretty narrow and they lean on newer songs rather than playing more variety of 70s and 80s. That's why I prefer KMGL - Oklahoma City or KODA - Houston for AC. Too bad I live in DFW.

If they have been leaning on newer songs like this, isn't their a sign that CBS Radio might have an intention to flip KVIL to another Fresh FM?

I hope KVIL doesn't head for a format change though. It's the only AC in DFW. :(
 
you ought to go to yes.com and look WSPA (the local AC station in Greenville, SC that I listen to). They update their playlist once or twice a year, and recently did a really crummy update - removing 80s AC staples such as "In Your Eyes", "Higher Love", "Oh, Sherrie", "Broken Wings", "You're The Inspiration", etc. and adding other songs from the 80s such as "Here I Go Again" by Whitesnake, "Your Love" by The Outfield, "She's A Beauty" by The Tubes, a ton of Bon Jovi, etc. - their 70s and 90s music is still pretty decent, but even aggressive AC's play the Peter Gabriel, Steve Winwood, etc. songs (Premium Choice does). I hate it. They don't even play a couple of recent songs like "Viva La Vida", "Haven't Met You Yet", or "I'm Yours" anymore for some reason. I used to like them a lot, but their recent changes are very disappointing. Their book was bad, so maybe they're trying something else....sure is a disappointment. We have another AC which is owned by Clear Channel, WMYI, but their presentation is so bad.
 
KVIL is different, they kept their playlist narrow, although they lean on newer songs though.

KMGL is pretty much the same way like WSPA and WMYI. They play mostly decent soft 70s/80s hits with some of todays hits and mix in some harder 80s songs that are usually heard on Jack FM/Bob FM (Adult Hits) or songs on Hot AC stations. KMGL doesn't update their entire playlist at once, they update their playlist slowly once in a while.

It looks like Entercom, ClearChannel, and Renda AC's are heading the same direction, parallel to each other.

Does the morning air staffs make any difference in the station's ratings much or is it mostly or all about their playlists?
 
Unlike Renda Broadcasting's KMGL and KOMA in Oklahoma City, KMGL still play a lot of 70's and 80's even though they have a strong Classic Hits sister KOMA in the market.
 
Arbitron released April 2011 ratings for DFW market. KVIL is even worse now, it is standing in the 11th place in the market with 3.1 share.
 
Yet another bad book for KVIL. May '11 has them 14th with a 2.7. What's going on?

Those are almost flip numbers...no...in most markets, they are. They sound pretty good, I don't get it.
 
andrewduong77 said:
Probably the Gene and Julie morning show is putting the station off?
Click to expand...
And/or Delilah. Delilah has been a killer in the PPM world....I would say she's losing affiliates.

Several AC stations aren't doing very well, though. It may just be the format overall.
 
I'm not sure what CBS can flip KVIL's AC to... KVIL is the only AC we have in DFW. We have so many stations with different formats that filled up all the empty holes in DFW.

I know they could flip to a Fresh FM, but that would be a challenge for them to compete with CC's Hot AC KDMX, CC's CHR KHKS, and Cumulus's CHR KLIF. Plus, most of CBS's Fresh FM are doing really bad in the major markets. Although, Fresh FM might be a good choice for KVIL to flip to because that would help CBS protect their Classic Hits KLUV and Adult Hits KJKK better. I just hope they keep KVIL AC.
 
carolinaradio said:
andrewduong77 said:
Probably the Gene and Julie morning show is putting the station off?
Click to expand...
And/or Delilah. Delilah has been a killer in the PPM world....I would say she's losing affiliates.

Several AC stations aren't doing very well, though. It may just be the format overall.
Click to expand...

Yeah, Delilah haven't been doing so well with most AC stations with the PPM ratings. AC stations with Delilah haven't been doing well lately either.

And yeah, it looks like several AC's across the nation aren't doing very well either lately.

I remember last year Renda's AC KBEZ/Tulsa flipped to BOB FM (Adult Hits). Sad to hear a good AC by Renda failed. KBEZ was a really good AC station and kinda sound like Renda's AC KMGL/Oklahoma City. After I discovered Renda's AC WEJZ/Jacksonville a few months later, I think KBEZ sounded more like WEJZ when it was AC which is really good. On the other side, KBEZ was doing really bad in their ratings unlike KMGL and WEJZ which also carries Delilah. I don't really know why. Maybe the station is just facing bad luck. I believe KVIL is facing the same problem lately too. It sounds good, but it isn't doing very well.

A lot of AC stations with Delilah aren't doing good, but they're quiet a few with Delilah that I know are doing good. Here are a list of AC stations that carries Delilah that are doing good:

Renda's KMGL/Oklahoma City
Clear Channel's KODA/Houston
Renda's WEJZ/Jacksonville
CBS Radio's WEAT/West Palm Beach
Renda's WSHH/Pittsburgh
 
AC going down seems to be a seasonal thing. When the weather get's warm AC goes down nationally. Although KVIL is one of the more severe cases right now. At the other extereme KODA is still #1 in Houston.
 
As I know and remember so far, that KVIL ratings been low since last year and it's getting worse slowly (except for the the Dec/Holiday ratings).
 
WSB in Atlanta used to do a lot better with the "regular format", as well.

Like Jay said, some AC's, including KODA, do perfectly fine or great outside of the all-Christmas format. Sunny 95 in Columbus, my favorite AC in the country, had a great book in May.
 
Can't figure out for the life of me why AC would do so well in Houston and so poorly in Dallas - I thought it might have to do with the popularity of Christian AC and/or Country in one market over the other, but I can't find any pattern to it...

Does Houston have an older average population? (Do more people retire there cause of the coast?)
 
atlantaboy said:
Can't figure out for the life of me why AC would do so well in Houston and so poorly in Dallas - I thought it might have to do with the popularity of Christian AC and/or Country in one market over the other, but I can't find any pattern to it...

Does Houston have an older average population? (Do more people retire there cause of the coast?)
Click to expand...

One factor is Dallas has a strong oldies/classic hits station (KLUV which is a sister station of KVIL). Houston is one of the few markets without an oldies outlet, this helps an adult targeted station such as KODA. But even when Houston did have an oldies station KODA did well year round. They are a well programmed AC.
 
Jay F said:
atlantaboy said:
Can't figure out for the life of me why AC would do so well in Houston and so poorly in Dallas - I thought it might have to do with the popularity of Christian AC and/or Country in one market over the other, but I can't find any pattern to it...

Does Houston have an older average population? (Do more people retire there cause of the coast?)
Click to expand...

One factor is Dallas has a strong oldies/classic hits station (KLUV which is a sister station of KVIL). Houston is one of the few markets without an oldies outlet, this helps an adult targeted station such as KODA. But even when Houston did have an oldies station KODA did well year round. They are a well programmed AC.
Click to expand...

In Oklahoma City, AC KMGL has a strong Classic Hits sister station KOMA, and that's probably the reason why KMGL ratings is a little bit low, but it's still have a good rating while it's sister station is closer to the top. Seems like Renda's AC KMGL and Classic Hits KOMA is able to share their listeners fairly well in Oklahoma City.

In Tulsa, Renda's AC KBEZ was doing really bad last year before they flipped to Adult Hits. It was doing bad probably because of Cox Radio's Hot AC KRAV. KRAV was suppose to be a Hot AC, but they play a lot of Soft AC songs mixed in with their regular Hot AC songs which is probably the reason why it killed KBEZ. After KBEZ flipped to Adult Hits, KRAV even play more Soft AC songs than they did before making it sounds like a Soft AC station even though they called themselves a Hot AC station.
 
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