Watching a little bit of KVOS-TV on Comcast channel 72 this evening, I noticed a top of hour ID slide at 6pm read "KVOS Seattle" as the announcer said "you're watching Me-TV, KVOS."
A slide with the station's Bellingham address ran 16 minutes later in the middle of a commercial break and also said "KVOS with "Bellingham Vancouver" in smaller print under the call letters.
Aren't they still required to give a correct "legal ID" visually as close to the hour as programming allows? Is making up an ID that says it's from Seattle a harmless marketing trick for a station that now relies on walk-in advertising instead of a sales force? What's the corporate line from the usual detractors on this board to defend this as a clever way to make money and snub the rubes in Whatcom County, for whom the station is licensed to "serve"?
By the way, what's with all the Christmas shows this weekend? I hope the demi-gods of TV programming intend to run more Christmas episodes on the weekend of Dec. 22-25, instead of acting like Christmas is just a credit card transaction and actual Christmas Eve and Day programming is nothing special. Even KCTS runs its Christmas-themed fundraiser shows two months early, but, at least the last few years, didn't air the non-funder versions on actual Christmas. Humbug. It's like the caffeinated clowns who drive I-5 as if they're two cars ahead of where they actually are, and constantly push and push and dodge in and out of lanes, just to get a half car length ahead. Why not enjoy being in the actual moment?
A slide with the station's Bellingham address ran 16 minutes later in the middle of a commercial break and also said "KVOS with "Bellingham Vancouver" in smaller print under the call letters.
Aren't they still required to give a correct "legal ID" visually as close to the hour as programming allows? Is making up an ID that says it's from Seattle a harmless marketing trick for a station that now relies on walk-in advertising instead of a sales force? What's the corporate line from the usual detractors on this board to defend this as a clever way to make money and snub the rubes in Whatcom County, for whom the station is licensed to "serve"?
By the way, what's with all the Christmas shows this weekend? I hope the demi-gods of TV programming intend to run more Christmas episodes on the weekend of Dec. 22-25, instead of acting like Christmas is just a credit card transaction and actual Christmas Eve and Day programming is nothing special. Even KCTS runs its Christmas-themed fundraiser shows two months early, but, at least the last few years, didn't air the non-funder versions on actual Christmas. Humbug. It's like the caffeinated clowns who drive I-5 as if they're two cars ahead of where they actually are, and constantly push and push and dodge in and out of lanes, just to get a half car length ahead. Why not enjoy being in the actual moment?