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Hey Newsperson the post above this one has your name written all over it! Please give us your insight? With station prices dropping like a rock when is your radio friend from the Sparks AM going to jump back in? lol inside joke there.....I think he could make a killing if there just could be an ounce of financing out there to be had...perhaps from some private partners...rather than the scared of their shadows bankers....what do you think? Is it time to jump back in?
The money demo is 25-54...that is the major disconnect between advertisers, what they believe/are told, and what is the reality.
Yes it is maybe generational thing and taste, but having worked in the 90's music radio, I know first hand (having programmed and played MD) that decade was bad. The 70's had great rock, pop, soft rock and yes that disco thing. The 80's had great rock, hair bands, pop, lite rock and that new wave/techno thing.
The 90's had bad rock, sans Nirvana and a handful of others, the pop was bad, and the dance stuff was all retro 70/80's to begin with, the AC tunes were screechy singers who tried too hard and bad covers of classic tunes. Rap was burgeoning and becoming more mainstream, but it was still taking a back seat to the pop of that decade. The 90's was THE country decade, when that format exploded, unless 106.5 plays 90's country, this station will compete with the Zone, another suck hole of a station musically...
Overall it was a poor decade for music. There were maybe a few gems, but can you name any 90's staples playing currently on any stations, any genre? And if said station is, can you tell how successful they are? And a station wants to base their core around the 90's?
I don't see this as an upgrade over what 106.5 was already doing.
Yes it is maybe generational thing and taste, but having worked in the 90's music radio, I know first hand (having programmed and played MD) that decade was bad. The 70's had great rock, pop, soft rock and yes that disco thing. The 80's had great rock, hair bands, pop, lite rock and that new wave/techno thing.
The 90's had bad rock, sans Nirvana and a handful of others, the pop was bad, and the dance stuff was all retro 70/80's to begin with, the AC tunes were screechy singers who tried too hard and bad covers of classic tunes. Rap was burgeoning and becoming more mainstream, but it was still taking a back seat to the pop of that decade. The 90's was THE country decade, when that format exploded, unless 106.5 plays 90's country, this station will compete with the Zone, another suck hole of a station musically...
Overall it was a poor decade for music. There were maybe a few gems, but can you name any 90's staples playing currently on any stations, any genre? And if said station is, can you tell how successful they are? And a station wants to base their core around the 90's?
I don't see this as an upgrade over what 106.5 was already doing.
I'm a little surprised by this. It's my understanding that the PPM would benefit alternative stations. KWOD never really recovered from the 2.0 shift four years ago. Why not relaunch an alternative format with a new name?
It looks like they're trying to squeeze themslves in to the ZONE, MYohMy 92.5 demo.
I'm curious on how well KSSJ will wo under the PPM this summer.
It looks like they're trying to squeeze themslves in to the ZONE, MYohMy 92.5 demo.
I'm curious on how well KSSJ will wo under the PPM this summer.
justpassingthough said:
As the former PD of Hot 97.7 in San Jose i'd be interested to see if a dance format mixed with free style and pop dance would work here. IE: Stevie B, Noel, Cover Girls, Sweet Sensation, Safire, Cynthia, Trinere, Brenda K Starr, Etc Perhaps a few of the 90s dance included. Average age: 36-45
As someone on here suggested 90s country. Great music from 92-98
I have a 90's-centered Rhythmic Variety FM radio show here in Orlando. It's all about FUN & "OMG I can't believe you played that song, that TOTALLY made my day!" (I get those calls almost every single week!) Mo info: http://www.djmoradio.com
I think it's about time an all 90's station FINALLY came. My motto is "If you play it, they will come." Go 106.5 The Buzz!!
I think it's about time an all 90's station FINALLY came. My motto is "If you play it, they will come." Go 106.5 The Buzz!!
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bobbybooey
Guest
A few things. Musically, remember in the late-90s the Zone had huge ratings... between the Zone and KSFM and with the End coming along around then, pop music was very successful in Sac at the time. Interloper, you're looking at this from a programming perspective, not a listener's prospective... if you're reminiscing about the 70s then clearly you're going to be out of the demo that this station appeals to... there was plenty of good pop music in the 90s, you're just not emotionally attached to it because you were already an adult when it came out. I love listening to the 80s stations on SiriusXM... I know a lot of the music sounds cheesy from a production standpoint and a lot of bad songs were hits then, but I still enjoy it because it's what I grew up with and I have an attachment to that music. That said, this probably has a shelf-life of 2 years, just like the previous decade-based 70s and 80s stations did, unless they grow the brand and evolve the musical selection to include more than just the 90s.
As far as PPM goes, many Alt stations do see a ratings bump with the switch from diaries to PPM. I think the fact that they couldn't find a suitable replacement for Carolla had a lot to do with this too... too bad Kevin and Bean didn't syndicate a couple months sooner. But what I'll bet part of what Entercom is banking on here is getting The Buzz to be the station of choice in female-targeted retail stores and hair salons and even hipper dentist offices... passive listening makes a big difference with PPM. It's not all about the stations you actively listen to, but also the stations you're exposed to. And, as I stated in an earlier post, they probably also figure that the KWOD target really isn't using radio that much anymore.
The thing that shocks me is what a soft launch they did... they've been running commercials the whole time, there's no real on-air promotions, I haven't seen any TV or billboards. It's not like KWOD was sold-out, how hard would it have been to at least go commercial-free for the holiday weekend? And the on-air presentation is, in a word: boring. A station like this needs to sound FUN. It doesn't. Maybe once they add jocks it'll help.
As far as PPM goes, many Alt stations do see a ratings bump with the switch from diaries to PPM. I think the fact that they couldn't find a suitable replacement for Carolla had a lot to do with this too... too bad Kevin and Bean didn't syndicate a couple months sooner. But what I'll bet part of what Entercom is banking on here is getting The Buzz to be the station of choice in female-targeted retail stores and hair salons and even hipper dentist offices... passive listening makes a big difference with PPM. It's not all about the stations you actively listen to, but also the stations you're exposed to. And, as I stated in an earlier post, they probably also figure that the KWOD target really isn't using radio that much anymore.
The thing that shocks me is what a soft launch they did... they've been running commercials the whole time, there's no real on-air promotions, I haven't seen any TV or billboards. It's not like KWOD was sold-out, how hard would it have been to at least go commercial-free for the holiday weekend? And the on-air presentation is, in a word: boring. A station like this needs to sound FUN. It doesn't. Maybe once they add jocks it'll help.
Booey you make a good point about the emotional connection. Maybe it is more style and taste...for I was too young to appreciate the 60's, but there is no debate on whether that decade was wonderful period for music of ALL kinds. And that decade stands the test of time, the 90's I don't think will, but yes for those of that era, they get the feeling I got being a product of the 80's. Those same 80's stand the test time, not sure the 90's will again, but as a format making that emotional appeal, maybe it will work. But for me, taking age out of it, that decade was rank (IMHO) for music. I could work at an Oldies or 70's-80's based station no problem with the styles...the 90's to me were not a defining decade (outside of maybe Grunge and as I mentioned the explosion of Country) for Music, but maybe that is/was enough.
Nonetheless, Booey, I agree with your points and can view it from your perspective.
Nonetheless, Booey, I agree with your points and can view it from your perspective.
I'm very likely not a typical radio listener, but in the end (for me), good music is always good music, crap songs are still crap, whether or not I grew up on them or not. There are some older songs that flash me back to what I was doing in my life at that time, but I still prefer hearing new stuff..if it's good. As mentioned above, the 90's saw the explosion of grunge. But that music his still around, although it has evolved. I wasn't a fad deal like disco (shudder). Much of the music was vapid pop fluff that I'd be very happy to never hear again. 90's format or not, the type of format the buzz is going for is CHR, just decade specific, so IMO it is almost the same as your typical CHR (aside from those that lean rhythmic/urban) I just don't think it' has much going for it to set it apart from other stations
Dang, can we PLEASE have an AAA station? One that isn't "soft" or acoustic, but rocks?
Dang, can we PLEASE have an AAA station? One that isn't "soft" or acoustic, but rocks?
CatfishJimPrewitt said:
I like this idea!! Prime Country on Sirius is outstanding! The 90's were a breakout era for modern, popular Country! Garth, Clint, Kenny, Clay, John Michael, Faith, Leann, Alison, Shania.... Tons of huge artists made their way in the 90's.
Wonder if terrestrial radio will try this... Any groups out there that consult Country? Like Burns?
hammerpants said:
Looks like he just bought an AM/FM combo in Las Vegas from Beasley. Different company name, though.
Two possibilities:
Entercom is hedging their bets, again. They didn't want anyone grabbing the calls in '05 after the 2.0 fiasco, so they've parked them, just in case. Truth be told, in 6 years, they've done so much damage to the brand of the station that there wouldn't be any benefit to anyone ever using them in Sacramento again, anyway.
OR
They just don't want Stolz getting them for free. My guess is they wouldn't hand them over for a figure that was anywhere south of obscene.
Gee that's interesting! I was just listening to 106.5 HD-2 and they voice id'ed @ 5:00 PM as KWOD 106.5? So who is putting the horse before the cart? My HD radio display still says KWOD on both screens. Interesting Indeed!
Why don't they park them right on the HD-2 of the HD-1? I haven't heard any rule that says that the two stations can't have seperate call signs anyway. Are they not seperate transmitters? You know the main channel and the HD-1 transmitter with the HD-2 channel? Don't give me your guess ask the FCC.
According to an AM query the KWOD call sign has been placed on KVXX 1390 in Salem, OR. Start date was 5-29-2009 somebody is behind the curve on the actual change of call signs. Or is Entercom having second thoughts? I guess only Mister Field knows for sure.
DonnieV said:
Call letters have nothing to do with success or failure. The correct music for your audience, innovative marketing and provacative talent determines whether you win or lose.
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Brian_1055
Guest
CatfishJimPrewitt said:
I'd listen to it! Actually, sounds a lot like what we did at Power 105.5 for a period of its history maybe a little less on the classic dance, but definitely had that Bay Area influenced dance sound heard on places like Hot 97.7 & Wild 107.7/94.9 (i.e. Stevie B, Lisa Lisa, Spanish Fly, Jossette, Angelina, Lisa Lisa, Cynthia, Jocelyn Enriquez, Lil Suzy), along with very mainstream/pop dance (though not dance remixes of pop/rap songs). Actually I led a survey project with one of the questions being about their favorite type of dance music. Freestyle led in the voting over house, trance, drum n bass, and a number of other dance formats listed. We had a very mainstream audience, people who had listened to 102.5, 103.5, 107.9 etc. but enjoyed the mainstream dance hits that they have never heard before until we came around. It worked well, and with the late night (slightly deeper music) and mixshows... we also had that smaller, fiercely loyal dance music following. Other things led to its demise, but why more dance stations didn't try this...
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