To answer your question, being a native of Henderson, Texas and all (and now living in Mississippi, don't ask why), it is believed that KWRD-AM has experienced a lot of technical issues. Among all other posts relating about this station, there is a lot of answers to any questions that concern about the 1470 signal.
1.) MRS Ventures, Inc., the company that owns KWRD-AM is asking $200,000 for it, but I think it would cost less than that. But I think if you have the money to rebuild the whole operation, more power to you! Believe me on this, I've been to the studios about some four years ago and I feel that it will need a lot of work as far as the transmitter is concerned. From my understanding, the owner really has little to no interest of the station. So I guess it wouldn't hurt to ask.
2.) According to FCC records, they're suppose to run 24 hours, therefore, it's pending. Their nighttime power is almost less of an equivelant of a light bulb. Here's something that's interesting: they're on the air from 6am-6pm.
3.) The station had the support when Chipper Dean had the station before surrendering it to Witko Broadcasting in or around 1998 or 1999. It can be done again. It has the potential and enough commerce around Henderson and Rusk County to support it if done right.
KWRD-AM can be profitable. With the right owners, the right people and the right engineers, the station can be more and more listenable and worth having the local support. High school sports are always big. Back when KGRI-FM throughout most of its run before 1998 always ran the Henderson Lions games both football and basketball. KWRD, used to run the Rusk County Game of the Week on Saturday afternnons which consists of taped delays of Henderson, West Rusk (my alma mater), Overton, Carlisle and Mt. Enterprise games from Friday night.
To sum this up, KWRD-AM has always been very active in the community. And have been very successful until MRS Ventures came and literally made a mess of everything.
As for resurrecting the 1000kHz band for KGRI-AM (Rusk County's first station since George Reeves signed it on in 1948), I think it's a longshot, although the calls to Henderson's first station is now assigned somewhere in Oregon or somewhere up north. If the FCC can make those calls available to AM, I'm sure there's a thought of bringing the legend back to its country roots.
In fact, I had the same vision of what I would do with the two stations. Put KGRI-AM to a more classic country format and KWRD on some other format that would serve Rusk County and East Texas as a whole. In fact I grew up listening to the two stations when my dad who was a minister at the time, drop his reel tapes off at the KGRI station back when it was located on top of the hill.
I could go on all day with this. Drop me an e-mail. I would love to tell you more from there. <P ID="signature">______________
Note to MRS Ventures: Have you checked your transmitter lately? It's leaking dead air!</P>