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Little Rock KWRF-AM, KHBM-AM To Cancel Licenses
- Thread starter GM1430
- Start date
Goodbye to the AM radio stations of southeastern Arkansas. Even with FM translators, you were still unable to hold a large enough audience to survive.
I would think running AM outlets in towns that are each losing population and have a pretty significant amount of households remaining living below the poverty line (20-25%) is a tough road.
When the population is declining rapidly, the ripple effect is reduced customers and spending at local merchants. Less revenue coupled with rising costs (inflation, tariffs, etc.) is pretty much going to sap much money for merchants to spend on radio advertising.
When the population is declining rapidly, the ripple effect is reduced customers and spending at local merchants. Less revenue coupled with rising costs (inflation, tariffs, etc.) is pretty much going to sap much money for merchants to spend on radio advertising.
As nostalgic as I am about AM radio, the reality of it is that Jimmy has four FMs that cover the same area and do well with virtually no competition. It is an economically depressed area, and isn't turning around anytime soon. I can't blame him for making what had to be a tough decision.