Kwsd fm 100.3

[SuperRadioFan]

I sure don't care... Spot check last night around 8 pm "Light My Fire" was on

 

[K.M. Richards]

KSWD is advertising for a third person to work the morning show with Mark Thompson and Andy Chanley beginning in January. Morning man Joe Benson will move to middays. His ratings have almost doubled in the past year. It's possible that he'll do equally well in middays and it's possible that Mark Thompson will maintain the high ratings of the morning show. Possible...but not likely. What is KSWD thinking???

I already said this over at LARadio.com (a site I know Steve is familiar with), so I guess I can repeat it here.

Bonneville management needs to read (or reread) George Santayana's famous work "Reason in Common Sense" from 1905.

Remember when KCBS-FM -- then "Arrow 93" -- brought Bob Rivers down from Seattle to the morning show in 2001, replacing what had been a music-intensive morning show hosted by (what a coincidence) Uncle Joe Benson? It was less than a month before negative listener reaction sent Rivers packing and Uncle Joe back to mornings. Since we have PPM now, I bet it will take even less time for Mark Thompson to come and go.

"Those who do not remember the past are condemned to repeat it."

The other thought that occurred to me is the old rule-of-thumb "if it ain't broke, don't fix it." As Steve alluded to above, Uncle Joe recently got his highest ratings since taking over mornings and there is no compelling reason that I can see for Bonneville to tinker with mornings. Yet ... they are.

 

[TheBigA]

Unless Uncle Joe likes to sleep late.

 

[Thomps2525]

Well, KSWD has found that "third person" to co-host the KSWD morning show with Mark Thompson and Andy Chanley. Gina Grad began in radio in 1998 while attending the University of Kansas, working at campus station KJHK. In 2006, she began working at KLSX as a phone screener and a year later became a producer and newscaster for the evening program hosted by Brian Whitman and Tim Conway Jr. In 2009, she moved to KFI and began producing some weekend programs. In 2010, she became associate producer of Bill Carroll's midday program and occasionally worked as a guest co-host in afternoons and evenings. Grad has also done voiceover work for radio commercials and has voiced characters in animated films and video games. Since 2009, she has hosted a podcast at http://prettygoodpodcast.com/category/episodes/the-gina-grad-show

 

[TGunn]

It's the former... Mark will be using his home studio and probably ISDN in South Carolina to provide his voice to this new gig on The Sound not unlike Bean from Kevin & Bean has been doing for years on KROQ.

What I don't get is why. Minus the podcast with his wife he's been doing (which I haven't listened to one second of) I thought Mark's intention was to ride out into the sunset and retire from the daily radio grind. Everyone has a right to change their mind on their personal career choices sure but what I don't get is why Mark now has this desire to get some skin back in the Los Angeles radio game from over 2,000 miles away 2 years after he abandoned it in the first place. Home life and retirement must either be boring or deep down Mark still has that radio itch he needs scratched.

Because he's out on the right coast and the time difference it's not like the hours would be horrible. Roll out of bed around 8 or 9am and be done by lunchtime all from the comforts of his own home. He doesn't even have to take a shower if he doesn't want to because as of yet radio has no smell-o-vision. I just don't see this lasting very long which makes it's creation even more baffling to me. The Sound hasn't been much of a chatterbox gabfest in the mornings and I believe the people listening prefer it that way.

Then again, it could just be Mark voice tracking in some filler and anecdotes in between music tracks and collecting a paltry paycheck for it. What is abundantly clear with this announcement is Mark has zero intentions of working with Brian Phelps ever again. Based on the stories of their relationship over the years at KLOS that bridge was torched ages ago and the Earth salted so it would never grow again.

Well I checked out his podcast with his wife called Mark and Lynda and it is really boring. They have had 4 years of marriage counseling they say for their marriage so that makes them experts at relationships. They offer relationship counseling to those that need it. Sounds like Mark needs relationship counseling with Brian. What's the scoop on them.

???? I am thinking this gig won't work for Mark in Charlotte, NC..near where he lives.. I think he needs to be in LA.. Maybe Bonneville is hoping he will patch things up with Brian and they will do a show again.

 

[ChannelFlipper]

Well I checked out his podcast with his wife called Mark and Lynda and it is really boring. They have had 4 years of marriage counseling they say for their marriage so that makes them experts at relationships. They offer relationship counseling to those that need it. Sounds like Mark needs relationship counseling with Brian. What's the scoop on them.

???? I am thinking this gig won't work for Mark in Charlotte, NC..near where he lives.. I think he needs to be in LA.. Maybe Bonneville is hoping he will patch things up with Brian and they will do a show again.

That is not happening nor can Bonneville be even remotely hoping for it. That boat sailed a long time ago.

I am a bit disappointed in Mark in that he never seem to miss a chance to do subtle, and sometimes outright, public jabs at Brian since the breakup. It has been rather classless, from someone I used to think was a relatively classy guy. We got the message - you didn't like him for several years and now you're out to carve your own identity without him. Mark, some PR advice: Every time Brian's name comes up, the answer should be the same: "I am very proud of the accomplishments of the Mark and Brian program; I wish Brian well in his future endeavors and I am looking forward to my next project." Not hard to do my friend.

 

[K.M. Richards]

Every time Brian's name comes up, the answer should be the same: "I am very proud of the accomplishments of the Mark and Brian program; I wish Brian well in his future endeavors and I am looking forward to my next project." Not hard to do my friend.

Very much in agreement with that. Hasn't Mark noticed that similar language pops up in practically every press release issued by a station when someone gets fir ... er, leaves for new ventures?

 

[frankberry]

Absolutely correct, K.M.
It's on page 332 of the "Broadcasting Human Resources" manual:
"I (or we) wish (name here) well in his (or her) future endeavors."

 

[TGunn]

Absolutely correct, K.M.
It's on page 332 of the "Broadcasting Human Resources" manual:
"I (or we) wish (name here) well in his (or her) future endeavors."

And on page 1 of the book "How not to burn bridges at your last job" When getting fired from a job ...just say to those pesky inquiring minds that ask you what happened..

"I am leaving to pursue other professional interests. I have learned so much from xyz company and consider everyone still there family." (even though your stuff has been cleared off your desk and handed to you in a cardboard box with your last day being December 1st .. just in time for Christmas.

 

[ChannelFlipper]

I just heard the most ridiculous promo on the Sound. I love these promos where the "listeners" are giving their favorable reviews on the station. Very genuine. Anyway, in this one, a 20-something sounding female says how she loves the Sound because it is "so much more organic" than the competition.

Oh yes, how she has nailed that one. I just hate how KLOS puts all those artificial flavors and preservatives when they play "Foreplay/Long Time" by Boston. It really harshes my karma. I want to rail to the corporate man about this. Where is Ladd when you need him? The Sound is so much more pure. When they play "Lay Down Sally" for the thousandth time, I feel so much more wholesome.

I now see where the Sound's ratings increase is coming from: patchouli-loving Whole Foods Market shoppers who insist on purity in their classic rock.

 

[TGunn]

I just heard the most ridiculous promo on the Sound. I love these promos where the "listeners" are giving their favorable reviews on the station. Very genuine. Anyway, in this one, a 20-something sounding female says how she loves the Sound because it is "so much more organic" than the competition.

Oh yes, how she has nailed that one. I just hate how KLOS puts all those artificial flavors and preservatives when they play "Foreplay/Long Time" by Boston. It really harshes my karma. I want to rail to the corporate man about this. Where is Ladd when you need him? The Sound is so much more pure. When they play "Lay Down Sally" for the thousandth time, I feel so much more wholesome.

I now see where the Sound's ratings increase is coming from: patchouli-loving Whole Foods Market shoppers who insist on purity in their classic rock.

It's LA where actors are a plenty..

 

[Element9]

Perhaps she prefers organs to guitars and horns. Then again, she may have meant "orgasmic." Mystery to me.

 

[TGunn]

Perhaps she prefers organs to guitars and horns. Then again, she may have meant "orgasmic." Mystery to me.

Too young to get orgasmic..that happens around 30