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KXOS becomes 93.9 FM KNAC Los Angeles. ??????

Even back in the day I knew people that had KNAC bumperstickers and t-shirts and showed them off proudly - but didn't listen to the station. I don't know what those types of people are called on the schoolyard these days, but back then, we called them poseurs.

I didn't listen to KNAC much back in the day because by limiting themselves to all metal, they had to play numerous bands weren't very good and were never heard from again alongside Priest, Maiden, G&R, etc. That and all metal, all the time gave me a headache. I like my metal to be sure, but you gotta mix it up. All metal is just as limiting a format as all polka.
 
36james said:
Michael, im talking about Saul, who owns KKGO 105.1, that used to be classical station, thats who, i dont know who the other person.
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Sorry. Pulling your leg. That's Saul Levine.

Chavez Ravine is where Dodger Stadium is located.
 
36james said:
Mount Wilson FM Broadcasters, Inc., a subsidiary of Mt. Wilson Broadcasting Inc., is a Los Angeles-based company owned by Saul Levine. Levine is the only independent operator of an FM commercial radio station in Los Angeles today.
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KDAY is independent too. Its no longer owned by Magic Broadcasting
 
We know who Saul is. I was listening to 105.1 when it was KBCA more than 40 years ago.

David Eduardo has already covered the limitations of the format you're talking about. As for ownership, Saul's not really a rock and roll guy. He's had three formats on his FM in 52 years: Jazz, Classical and Country. His AM stations change format so often that people on this board joke about Saul "spinning the format wheel." The wheel always seems to land on cheap news, cheap talk or some variant of Adult Standards.
 
michael hagerty said:
We know who Saul is. I was listening to 105.1 when it was KBCA more than 40 years ago.

David Eduardo has already covered the limitations of the format you're talking about. As for ownership, Saul's not really a rock and roll guy. He's had three formats on his FM in 52 years: Jazz, Classical and Country. His AM stations change format so often that people on this board joke about Saul "spinning the format wheel." The wheel always seems to land on cheap news, cheap talk or some variant of Adult Standards.
Click to expand...

so Michael, Country doesn't have a limited format as well?? its doing extremely well on KKGO, has even better ratings then KLOS LOL, even if its by a slime margin, thats saying something, i remember when KLOS was in the like 3.9, now its in the 2.5, 2.7 range again, a metal format can work, its just how you market it to your consumers, just like with Country KZLA, it never cracked the top 15, guess what?? KKGO is in the top 14, and im impressed by it, so congrats Saul. :)
 
36james said:
michael hagerty said:
We know who Saul is. I was listening to 105.1 when it was KBCA more than 40 years ago.

David Eduardo has already covered the limitations of the format you're talking about. As for ownership, Saul's not really a rock and roll guy. He's had three formats on his FM in 52 years: Jazz, Classical and Country. His AM stations change format so often that people on this board joke about Saul "spinning the format wheel." The wheel always seems to land on cheap news, cheap talk or some variant of Adult Standards.
Click to expand...

so Michael, Country doesn't have a limited format as well?? its doing extremely well on KKGO, has even better ratings then KLOS LOL, even if its by a slime margin, thats saying something, i remember when KLOS was in the like 3.9, now its in the 2.5, 2.7 range again, a metal format can work, its just how you market it to your consumers, just like with Country KZLA, it never cracked the top 15, guess what?? KKGO is in the top 14, and im impressed by it, so congrats Saul. :)
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So far so good. But if a mass appeal classic rocker like KLOS is down to a 2.5, realistically what's a narrow-focus metal going to do?
 
36james said:
...a metal format can work, its just how you market it to your consumers,
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a) Where does a metal format work?
b) In what market that is 43% Hispanic does metal work?
 
DavidEduardo said:
36james said:
...a metal format can work, its just how you market it to your consumers,
Click to expand...

a) Where does a metal format work?
b) In what market that is 43% Hispanic does metal work?
Click to expand...

Answers:
a) Nowhere. Especially now that radio has largely become more consolidated. It's like dance (club) music. Fairly niche style of music to begin with...Maybe 1-2% of the population could name 5 groups in either format.
b) Nowhere. LA is lucky they have a rock station to begin with. They are dropping like flies.

Another point is "metal" has changed a whole lot since the days of KNAC. Back in the 90's, "metal" meant GNR, Metallica, Motley Crue, etc, etc. Fairly easy to mix these folks up on the air. Now metal means Korn, Linkin Park, Trapt, PLUS Viking Metal, death metal, thrash metal, progressive metal, and even Christian Metal. Most of these folks who like the "nu metal" artists probably couldn't give a rip about the other formats and vice-versa. Most alternative listeners are not terribly excited to hear nu metal on their rock station.

Use your google-fier and point your www to the hundreds of metal stations worldwide. Or most college radio stations have at least a couple of non-nu metal metal shows on at 2am.

Radio-X
 
I think active rock still has a chance in this market but it's unlikely that the old KNAC format would make a big splash. They have "Hair Nation" on Sirius that sounds similar to the old KNAC. KROQ and 98.7 do not sound like real rock stations to me....X-103.9 is edgier...but the signal doesn't reach past Claremont.
 
KROQ owns LA I dont see anybody or any station trying to get into their arena. The ratings can go up and down they will still be in LA for a long time.
 
wdb2003 said:
KROQ owns LA I dont see anybody or any station trying to get into their arena. The ratings can go up and down they will still be in LA for a long time.
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That's what everyone said until 98-7 flipped to Alternative. They've been able to hold down some of KROQ's audience for a good while, but we'll see how long they last. If there were to be a KFI simulcast, they would probably be the first ones to go.
 
Merlin better figure out how to run an FM all news format first. Chicago and New York both have less than half a share in ratings. Pretty pathetic if you ask me.
 
I love the wild speculation in the article about using Emmis' sales and marketing staff to hit the ground running on selling an FM news/talk station. I'd love to hear the sales pitch to the advertisers that involves reaching young, hip Hispanics and old boring White people who listen to news radio. They're such complimentary audiences.
 
Carmine5 said:
While we're speculating, RBR posted this speculation that Merlin Media could acquire the LMA from Grupo Radio Centro and turn KXOS into an all-news FM format.

Apparently, Grupo Radio Centro isn't doing very well in L.A.

http://www.rbr.com/radio/merlin-and-emmis-to-take-kxos-fm-la-all-news.html
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I guess this is supposed to be a "news" story, except the story is that there is no news. It's interesting to see the pure speculation that is started here can get picked up and run with somewhere else without even a shred of evidence to back it up.

I can play along. I speculate Saul will change a format in the next year.
 
Interesting concept. Not sure it would work. I worked weekends at KNAC from '78 to '80. Fun times there. We were a "progressive" station then. Played a lot of rock but a lot of art-rock also. Yes, Genesis w/Gabriel, ELO, Kansas. Yes these were all bands that were considered progressive before they were hitmakers. We did suffer from a weak signal. I lived in the San Gabriel valley and no one heard of the station. Get into Long Beach and some parts of LA and we had a crowd. But it never was good nough. And if we go back now, it won't be good enough. Just like those wanting to bring back KMET. Great station. Great memories. But it's passed. Something else will come along to this generation and in 40 years, they will go, " Do you remember ..."
 
Carmine5 said:
While we're speculating, RBR posted this speculation that Merlin Media could acquire the LMA from Grupo Radio Centro and turn KXOS into an all-news FM format.

Apparently, Grupo Radio Centro isn't doing very well in L.A.

http://www.rbr.com/radio/merlin-and-emmis-to-take-kxos-fm-la-all-news.html
Click to expand...

It's been very foggy on why a Mexican radio group would be interested in coming into the Los Angeles market, especially when the Hispanic population is declining in Southern California. But I really don't think any all news station Merlin puts on FM could do any better than what Exitos is doing right now or be able to beat KNX in the news game. Plus, Merlin would face a strong news-talker as well, KFI. KFI on FM could easily blow Merlin out of the water. It would NOT be a smart decision for Merlin.
 
radiojomo said:
It's been very foggy on why a Mexican radio group would be interested in coming into the Los Angeles market, especially when the Hispanic population is declining in Southern California.
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Check the population in the 2000 Census vs the 2010 Census for the LA CMSA... it's increasing!

The non-Hispanic white population is flat, and the Black population is decreasing, and the Asian population is increasing.
 
Carmine5 said:
While we're speculating, RBR posted this speculation that Merlin Media could acquire the LMA from Grupo Radio Centro and turn KXOS into an all-news FM format.

Apparently, Grupo Radio Centro isn't doing very well in L.A.

http://www.rbr.com/radio/merlin-and-emmis-to-take-kxos-fm-la-all-news.html
Click to expand...

As long as Grupo can pay Emmis that 7 million a year for the LMA they can do whatever type of programming. Exitos is performing much better than Movin.
 
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