KYKX was a great herritage station for Longview. About 7 years ago Sans fixed the signal that it would actually reach Tyler, before that Steve Bridges had built it, so that there was no way that on a 1000 foot stick it could hit Tyler.
So to say that its ratings slipped due to being forced into the Tyler market is incorrect. It was forced to actually compete, and unfortuantely compared to KNUE, and even its sister station KKUS it just couldn't in Tyler. From one amateur DJ to another. The only good people that were on KYKX was Paula Prince, and Danny (of Danny and Dru). Other than that the programming was pretty mundain in comparison to KNUE.
But Clear Channel (love them or hate them) (now GAP) has certain production values that will be achieved, and when you have someone in Chicago or LA doing your sweepers and VO's your going to win everytime compaired to a production guy that is overworked and underpaid in Longview, Texas.